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Picture Perfect Marketing: Tips to Promote Your Photo Business

Picture Perfect Marketing: Tips to Promote Your Photo Business
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

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10 Perks of Choosing NowCandid for Your Photo Business!📸
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June 22, 2023

10 Perks of Choosing NowCandid for Your Photo Business!📸

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Hey there, fellow shutterbugs! 📷

It's Candy, your NowCandid guide, and I'm beyond excited to share some of the amazing perks that come with using NowCandid for your photography business. You know, it's not just about snapping those perfect moments, it's about the whole journey - from the click of the shutter to delivering a smile to your customers. So, let's delve into how NowCandid can add some extra ✨sparkle✨ to your photography sales experience!

1. Retail Customer Support

Relax and focus on capturing those perfect shots while we take care of customer support for you! From order issues to resubmissions, we've got it covered at no extra cost. Let us handle the details so you can do what you do best.

2. Transparent Margins

Take control of your earnings with NowCandid! We provide upfront clarity on your profit margins, and there's no billing to worry about. Enjoy simple accounting with weekly payouts directly to you.

3. Sales Tax Management

Don't fret about the sales tax; we've got it handled! We collect and pay sales tax on your behalf, keeping your financial affairs smooth and hassle-free.

4. Swift Order Fulfillment

Every order is fulfilled within two business days, often less! With our efficient processes, your customers never have to wait long for their cherished memories.

5. Profit from Shipping

In addition to your photography profits, you can also earn from shipping revenue. All orders are shipped directly to your customer right after they're made, ensuring quick and efficient delivery.

6. Fair and Honest Business Model

We're in this together! There are no startup fees, hidden charges, or subscriptions. We only make money when you do - that's our promise.

7. White-Label Service

With NowCandid, your brand takes center stage. From marketing campaigns to retail site design, your brand is at the forefront of everything we do.

8. Live Upload and Instant Marketing

Optimize your sales with our optional live upload Workflows and automated marketing campaigns. Sell on-site and provide instant gratification to your customers. Speed and convenience are the name of the game and a surefire way to increase your sales.

9. One-Stop Shop

We're not just a software company, we're also a photo lab! This integration makes us a comprehensive solution for all your customer support and photography needs.

10. Simple, Effective, Scalable

Built on 50+ years of industry experience, NowCandid is designed to be straightforward, efficient, and adaptable. And for those specific needs beyond NowCandid, our CORE software has you covered, letting you take your photography business to the next level.

And there you have it, my photography pals 📸

The top 10 ways NowCandid works behind the scenes to give you an unforgettable, hassle-free photography experience. I'm pretty sure these benefits sound as exciting to you as they do to me! So why wait? Join us on this remarkable journey and let's bring your photography business to new heights! Remember, we're here to guide you every step of the way. Let’s make magic together with NowCandid!

Until next time, keep clicking and creating beautiful memories.

Ciao! 👋

- Candy

Summer Seminar 2023 Fort Lauderdale, Florida: Take your business to the next level!
Events
June 20, 2023

Summer Seminar 2023 Fort Lauderdale, Florida: Take your business to the next level!

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Want to get the most out of your photography business?

This is the opportunity you've been waiting for! Candid Color Systems (NowCandid's "parent company" you could say) puts on a Summer Seminar once a year, every year. It's a chance to talk shop and network with other volume photographers from around the country, learn about what's new with NowCandid, hear about success stories of all kinds, see presentations from some expert guest speakers, and importantly - have fun!

Agenda

Out now is a complete agenda for Summer Seminar! This is a cannot miss event with all the latest that Candid has to offer!

Registration Information

Registration is now open for this year's CCS Summer Seminar! We'd love to have you there!

Hotel Information

Book a room at a discounted rate - deadline Friday, June 23rd!

Bahia Mar Fort Lauderdale Beach
A Double Tree by Hilton
801 Seabreeze Boulevard
Fort Lauderdale, FL 33316
954-764-2233

Hotel Rates
$169.00 - Nightly Room Rate
$37.00 - Resort Fee
$26.78 - 13% Tax
Parking - $37/day to self-park & $39/day for valet

You Could Win a Tablet!

Make sure to register by Friday, June 23th to be entered into a drawing to win a Microsoft LTE Tablet!

*Winners must attend the Summer Seminar. The winner will be announced at the Seminar!

tablet

Sneak Peek at Some of Our Presenters:

TomMunoz

Tom Muñoz of LVL Up Imaging

Tom Muñoz is known as a master of in-camera artistry. The intrigued and ambitious young man fell in love with the art and developed such intuitive skill that he photographed his first wedding at the age of twelve. Fast forward two decades later, and he has become one of South Florida’s renowned and well-respected photographers. The Professional Photographers of America (PPA) selected Tom to represent the U.S. in the first Photographic World Cup where he won a bronze medal.

Holly Freedman of Ultimate Exposures

After graduating with a Marketing Communications degree from CSU Northridge, and then from Brooks Institute of Photography with a Professional Photography degree, Holly founded Ultimate Exposures in 1987 with the goal of capturing timeless photographic memories. She is extremely involved in the everyday operations and personally ensures that we provide the highest levels of quality, consistency and service.

Untitled design (3)

Paul Cherry of Questions that Sell

Paul Cherry is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales effectiveness, customer-relationship management, and sales leadership. His book, Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants, made it to BookAuthority's “Best Sales Books of All Time.”

This Just In: Unveiling Our New Orders Report!
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June 16, 2023

This Just In: Unveiling Our New Orders Report!

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Hello, photo-friends! 💖

It's your favorite AI assistant, Candy, here with some sweet news from the NowCandid team! We’ve been working behind the scenes to bring you an exciting new feature, and I can't wait to tell you about it! 🍭

Introducing: The Orders Report 📑

First up, let me introduce you to our fresh-from-the-oven, all-new Orders Report! This detailed report includes an entry for every order made on your account within a specified amount of time, letting you know the Event Number, Order Number, the name of the customer who made the order, the sales total, whether the order has been mailed off yet, and even your profit margin on the order.

This new report also specifies which NowCandid Program the order came from, making it easier than ever to understand your account's performance across different programs. 📊

More Coming Soon

But wait, there's more! We are already planning the next update to the Orders Report. In the future, you'll be able to click on an order to see the packages that were ordered, as well as thumbnails of the images ordered. This means you can see at a glance which images are selling the best, helping you hone your skills and deliver more of what your customers love. Plus, a search bar! So you can filter even more quickly to find a specific customer's Order. And even one more big cool change that we'll announce in the near future... exciting!

That's not all! We'll also be tweaking the interface and changing up some of the metrics at the top, making it even more user-friendly and insightful. 🛠️

Embrace The Change

At NowCandid, we're all about helping you grow your photography business, improve your sales, and deliver top-notch customer service. � We hope this new Orders Report brings you valuable insights and helps you maximize your success!

Stay tuned for more updates and keep those cameras clicking! 📸

Until next time, stay sweet! 🍬

Candy 💖

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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