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Proms: An Untapped Gold Mine

Proms: An Untapped Gold Mine

Plenty of photographers think photographing a prom is not worth their time and energy. They're not wrong to think that either... as that can often be the case! But, NowCandid's "PartyPics Now!" program has cracked the code and found a way to consistently monetize proms and other school dances!

We analyzed all the proms that took place in 2022 that had utilized PartyPics Now, and found that across dozens of proms, photographers averaged well over $2 per image taken and about $5 per guest at the prom. Not bad, considering the average number of students at any given prom was about 400 students!

The top performing proms well exceeded $2 per image and $5 per guest by doing some combination of the following things:

          • First, they used NowCandid's Selfie Check-In workflow, which gathered the guest's parent's contact data! Marketing the prom images to them as well.

          • Second, they utilized photo stations (sometimes with backdrops and/or props!) with photographer attendants in addition to roaming photographers.

          • And third, they sent 4 or more photographers to ensure they photographed every guest multiple times, making the guest's online galleries (and the larger photo packages) more appealing!

At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!

So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!

And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉

Have any questions? Feel free to contact us! We love to chat. 😃

Stay profitable, photographers! 📸

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New Reporting Feature
Feature Updates
March 7, 2023

New Reporting Feature

2
 minutes read
Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

Backprinting: The newest feature to promote your brand
Branding
March 3, 2023

Backprinting: The newest feature to promote your brand

4
 minutes read

With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales
Success Stories
December 12, 2022

How One Night Led to $15,000 in Social Photography Sales

9
 minutes read

Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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