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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱
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Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱

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Hey there, photo friends!

We’ve got more PhotoTag goodness this week, along with some handy Capture App improvements and small workflow wins. Here’s what’s new:

🏷️More Ways to Use PhotoTags in the Dashboard

  • • Assign PhotoTags to Participants right from the Participant Details page
  • • See PhotoTag images on the Participant Details page for quick reference
  • • Filter Participants by PhotoTag from the Participant List page
  • • PhotoTags now appear on Scan Cards—assigned tags will print right under the participant’s name
  • • Participant galleries on retail now include group photos from their assigned PhotoTags

📋Smoother Roster & Participant Management

  • • Contacts created via scan cards, rosters, Tap-A-Face, or generic check-in are now fully editable like normal participants—no more “blank” contacts
  • • Roster uploads no longer require you to manually remove parentheses in your files (one less cleanup step!)

📱Capture App 4.20.2 Highlights

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  • • App badge now shows the number of unuploaded images
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  • • New UI improvements, including:
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🖼️Small Retail Site Improvements

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That’s it for this week!

Lots of small changes adding up to smoother workflows and better gallery organization. 🏆

Keep being amazing,

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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
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High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

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🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
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🏈 Football Game – Under the Lights

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  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

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  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

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    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

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A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

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Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨
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Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨

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Hey there, photo friends!

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👆 Tap-A-Face… from the Web Dashboard!

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Manage Images -> Details, Logs, and More-> Participants -> Add via Tap-A-Face

📇 Roster Contacts, Upgraded

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No more clunky workarounds—just smoother, faster contact management. 🙌

This change will also improve adding Contacts via the "Create Participant" button, as well as Contacts who add themselves to the Event via a Positive ID Event's Simple Check-In.

These kinds of Contacts will just show a silhouette for now, which we may adjust down the line!

That’s it for this week!

Stay tuned—because some very cool things are coming your way soon. 👀✨

Keep being amazing,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

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How to customize formatting for each rich text
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