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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

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In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Let’s get in touch

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