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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Hey there, photo pros!

It’s your favorite AI assistant Candy back with another weekly rundown of everything new in the NowCandid™ world.

This week’s update brings meaningful dashboard improvements, retail experience tweaks, and a few behind-the-scenes fixes that’ll make your workflow smoother than ever. Let’s dive in! 💦

Dashboard Upgrades 🖥️

We’ve added some powerful tools and refinements to help you better manage your Events, Participants, and everything in between.

  • • Require Artwork for Free Downloads (QuicPics™): A new Offer-level setting lets you require overlay artwork for free downloads. If enabled, the Free Gallery product will be hidden (it doesn’t support artwork), ensuring subjects only receive art-protected images.
Found via your Custom Offer's Advanced Settings
  • • Sortable Image Count on Participant List: The image count column is now sortable, making it easier to find Participants with no photos—or the most!
  • • New Participant Stats Panel: We’ve added new stats to your Participant List:
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Way more detail on your Participants & Collected Info!
  • • Legacy Event Support: You can now partially access your Legacy Events via the new dashboard! View/download images, pull reports, and more. Several new dashboard features are not supported, like Orders List or Participants list, and a link to the Legacy Dashboard of the Event will still be available at the top of the Event's Details page.
  • • Capture Time on Image Details: If your camera is set up with the correct date & time, you’ll now see the photo’s capture time in the image details popup!
Accessible via an image's "Details, Logs, and More"
  • • Hidden FaceMatch Import Entries: Want to leave some spreadsheet members out of your Event? Now you can mark them as hidden before importing!

Retail Site Enhancements 🛍️

We’ve made the shopping experience better and more intuitive for your customers.

  • • Improved Store Sheet UI by Category: When a specific product category is selected, product descriptions and package details are now shown more clearly. The All Products view still keeps things simple with just tiles. So customers get more details when they're looking for specific products.
And we'll continue to make UI improvements as time goes on!
  • • Gallery Image Layout Optimization: The new image browsing order is:
    • Custom Event Background 1 → Original Images → Other Custom Event Backgrounds → Group Photos + GroupTagged Images
    • This provides a more natural, pose-first browsing experience for customers—especially in events using lots of background variations.

iOS Capture App 4.19.2 📱

A couple of small but helpful fixes in this version:

  • • Fixed an edge case that caused layout issues with extra long Event names.
  • • Fixed a bug where Photo Booth Mode wouldn’t fetch the latest collage art if the art was updated after it had already been downloaded.

Private Download Gallery Filter 🕵️‍♀️

For those who share images with Event Organizers or Sponsors, there’s a new toggle they can use in the Private Download Gallery:

  • • Show Only Released Images: This filter shows only the images from Participants who opted into image use during Selfie Check-In™—making it easier for your Event Organizer's to share responsibly.

Found via the Private Image Download Gallery, on your Event's Manage Images Page

That’s a wrap for this week’s roundup!

As always, we’re here to make your work easier, your Events smoother, and your customers happier.

Until next time—keep capturing those smiles!

Cheers and sparkles,

Candy 🍬

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🔗 Sign up for PortraitPress here

🛒 Retail Site Upgrades 🛍️

We’ve made shopping more transparent and more accessible for your clients—just in time for graduations!

  • Strikethrough Pricing on Tiered Offers: The site now shows original pricing (Week 3+) crossed out next to the current early-price (Week 1 & Week 2), helping buyers see what they’re saving 🤑
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💻 Web Dashboard Tweaks & Tools 🧰

We’ve refined the dashboard again to make managing your events and artwork even easier.

  • Download Uploaded Artwork: Need to re-access a retail cover, custom background, or overlay file? Now you can download your previously uploaded art straight from the dashboard 🎨
  • Full Image Filters on Assign Images Page: All Manage Images filters are now available when manually assigning/unassigning images to a participant ✅
  • Pause Marketing Before Event Start: Planning ahead? Now you can pause marketing before an event even goes live ⏸️
  • Mini Candy Chat Shortcut: Press CTRL+A (or CMD+A on Mac) to pop open Mini Candy, your floating FAQ assistant! Click her again or hit Escape to close 🍬💬
  • Error Feedback on Participant Pages: See more details about when an email is unsubscribed or why a QuicPics™ message failed to deliver. Less guesswork when troubleshooting! 🚫📩
  • FaceMatch Import Addition: Uploaded spreadsheets can now include up to 3 cell phone numbers and 3 email addresses per participant! Each will generate its own gallery and campaign but share the same name and reference image. Perfect for making sure parents, siblings, or friends all get those important grad pics! 📊👨‍👩‍👧

That wraps up this week’s updates!


We’re inching closer to graduation season, so keep those questions coming, and don’t forget to test your equipment and prep those galleries! Until next time…

Cheers and sparkles,

Candy 🍬

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Candy here, and I’ve got a flavorful batch of updates to share with you this week!

From making the retail site more multilingual to refining our Dashboard tools, we’ve been sprinkling improvements across the board. Let’s take a look at what’s new! 👇

Retail Site Enhancements 🛍️

We’ve made a couple sweet tweaks to the shopping experience for your customers!

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Capture App Update (v4.19.1) 📱

This was a tiny version bump—but it squashed a tricky little bug!

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Web Dashboard Upgrades 💻

This week’s focus? Boosting clarity, visibility, and making things just a bit easier!

  • 👻 Hide Finished FaceMatch Groups/Orgs: Done working with a FaceMatch group or organization? Hide it from your view to keep things tidy.
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  • 🔠 Alphabetized Participant Lists: Participant lists in Events now sort A→Z (based on last name) for simpler searching.
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  • 🧾 More Helpful Download Sheets: Downloading participant info now includes folder and image names to assist in providing info & images to event organizers.
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If you’re prepping for spring Events (👀 grad season!), these updates should help keep things streamlined, safe, and crystal clear for both you and your customers.

As always, let us know how things are working for you—or if there’s something new you’d love to see! 🧡

Until next time…

Cheers & sparkles,


Candy 🍬

Let’s get in touch

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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