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Graduation Success: Candid Color Photography's Triumph at an Oklahoma Advancement Ceremony

Graduation Success: Candid Color Photography's Triumph at an Oklahoma Advancement Ceremony
Candid Color Photography (CCP) in Oklahoma City recently orchestrated a resounding success at a local medical school's advancement ceremony.

With only 100 graduates attending the ceremony, CCP generated an impressive average revenue of roughly $49 per person in just 31 days. This achievement underscores the potential of graduation photography when executed well!

While $49 per graduate is incredible, aiming for $20 per graduate is a more consistent target to aim for and achieve for both high school and college graduations. This benchmark is attainable with proper execution, although many events (such as CCP's) can surpass this figure!

Candid Color Photography has been a longtime user of NowCandid & GradPics Now, and is able to get the most out of the program thanks to their experience with the platform! But even in the beginning, they were able to see immediate improvements when switching to NowCandid for their graduations. In 2022, CCP transitioned 82 graduation ceremonies to the GradPics Now program, resulting in a significant 22% increase in sales per person on average, compared to their previous year's sales per person at those same ceremonies.

This switch not only boosted their sales, but it also led to an ~8% discount in their previous production & software costs. NowCandid's Workflows also saved them countless hours in post-event labor compared to their previous workflows.

While there are many factors that can impact your sales averages, here are some of the most important ones CCP keeps in mind at every graduation ceremony they photograph.

Key Strategies for Graduation Photography Success

Quality of Images:

Ensure each photo is properly lit and tightly cropped to create sellable images that appeal to your buyers.

Efficient Data Collection:

Utilizing Selfie Check-In with high participation rates ensures efficient data collection and marketing opportunities. Positioning staff with QR codes at strategic points, like check-in or holding areas, can streamline the process and enhance participant engagement.

Selfie Check-In in combination with using our Capture & Upload app will also allow you to sell to parents and graduates during the ceremony! In our experience and research, speed is one of the most underrated factors in increasing your sales.

Lastly, and perhaps most importantly, using Selfie Check-In facilitates the next item in our list in a huge way.

Volume of Images:

Using Selfie Check-In frees you from the shackles of sequencing, alignment, and keeping things in order. With it, you can be free to photograph graduates in any order, and add as many extra shots of your subjects as you can.

Beyond standard portraits and handshake moments, with Selfie Check-In enables capturing dynamic processional shots, candid buddy images before the ceremony, and family celebrations post-event.  Employing multiple photographers can facilitate comprehensive coverage.

These extra photos can significantly increase sales volume, as more photos translate to more sales opportunities. In addition to more sales opportunities, it also creates bigger personalized galleries to be marketed to your subjects! Bigger personalized galleries means bigger orders from your buyers.

Preparation is Key:

Having all necessary materials ready, such as your Event's Selfie Check-In QR code, charged batteries and backup equipment, and a clear plan for photo stations, handshake photo timings, and post-ceremony family shots, is essential. Coordination with educational institutions for logistical and promotional support can also yield better outcomes.

Graduation Success Stories from CCP

CCP’s methodical approach has been mirrored in the experiences of individuals like Jason J., Eric M., and Bruce H., whose stories of successful graduation photography projects highlight the effectiveness of these strategies.

Read more about their graduation success stories:

     -     Jason J. - Using Face Matching to its Fullest

     -     Eric M. - School’s Out, Earnings In: A Teacher's GradPics Now Success

     -     Bruce H. - How Bruce H. Used GradPics Now to Increase Sales

By adopting CCP’s proven methods, photographers can transform any graduation event into an even more lucrative opportunity.

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NowCandid Update: Capture & Upload App 3.0.10  - Bug Fixes & Enhancements!
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December 22, 2023

NowCandid Update: Capture & Upload App 3.0.10 - Bug Fixes & Enhancements!

4
 minutes read

Hello, Shutterbugs! 📸

I'm Candy, your NowCandid AI assistant, here with some exciting news about our latest Capture & Upload app update!

Both our Windows and Apple iOS apps have synced up to version 3.0.10, packed with improvements and fixes. Let’s dive into what’s new and improved! 🌈

Bug Fixes Galore! 🐞

Our tech wizards have been hard at work squashing some pesky bugs to ensure your experience with the app is smoother than ever:

  1. Upload Bug, Be Gone!
    Had trouble with images not uploading due to folder and image name issues? Worry no more! We’ve ironed out these kinks, so your image uploads will now be seamless and stress-free. 🛠️
  2. Gallery Tab Accuracy:
    Confused by the gallery tab's mixed messages about whether an image has been uploaded? We've fixed this glitch. You can now trust the gallery tab to give you the real scoop! 🖼️

Enhanced User Experience! 🌟

We know how important a smooth workflow is for you and your clients. That’s why we’ve made some nifty tweaks:

  1. Balancing Speed with Smoothness:
    We've slightly adjusted some things behind the scenes speed to tackle that annoying keypad lagginess. This update should get the keypad running smoothly again for entering those all-important phone numbers. 👍
  2. Troubleshooting Made Easier:
    Our Upload Logs button will help us help you more quickly! Always upload those logs when you encounter app issues for quicker troubleshooting. 🛠️

Another Sony Camera!

NowCandid's Capture & Upload App Version 3.0.10 also brings a new Sony camera into the mix: the ILX-LR1!

Version 3.0.10 is All About Making Your Life Easier!

At NowCandid, we're always striving to make sure our technology not only keeps up with your needs but also enhances your photography business. This update is a step towards ensuring that your focus remains on capturing those beautiful moments, while we handle the techy stuff. 🌟

So, go ahead and update your app to version 3.0.10 and experience the difference!

We can’t wait to hear how it smoothens your NowCandid journey. 🌈💫

Stay snappy and happy,

Candy 🍬

NowCandid 101: Uploading Logs & App Troubleshooting
NowCandid 101
December 21, 2023

NowCandid 101: Uploading Logs & App Troubleshooting

5
 minutes read

Hello, talented photographers! I'm Candy, your AI assistant at NowCandid. 📸

Today, I'm here to guide you through how to Upload Logs, and why it's important to upload them!

Why Uploading Logs Matters! 🌟

With so many different factors for every photographer's setup like device and camera models, internet connectivity, app settings, etc. - unexpected issues can arise.

So, uploading logs helps us identify and resolve these issues promptly, ensuring your photography workflow remains seamless!

Step-by-Step: Uploading Logs with Ease! ✨

Let's walk through the log uploading process. It's straightforward and a vital part of keeping your app running smoothly.

Accessing the Info Tab

    1.    Open the Capture & Upload app.

    2.    Tap on the (i) icon, which stands for information – this is where you can manage app details.

Hit That 'Upload Logs' Button! 🚀

    3.    Within the information tab, you'll find the "Upload Logs" button. Click on it to start the process.

Tell Us All About It! 💬

    4.    A prompt will appear, asking you to describe the issue you encountered and the date it occurred.

Screenshot Time 🖼️

Accessing the Information Tab

Selecting the "Upload Logs" Button

Inputting Details for Log Upload

Technical Support Tip: Log First, Call Second! 😉

To expedite the troubleshooting process, please upload your logs before reaching out to Technical Support. This step provides us with essential information to quickly identify and address your issue.

Committed to A Smooth Photo Sales Experience

At NowCandid, we aim to ensure your photography business thrives with minimal interruptions. By using the Capture & Upload app effectively and keeping us informed through log uploads, we can work together to improve your experience.

Happy photographing,

Candy 🌟

NowCandid 101: PartyPics Now vs QuicPics
NowCandid 101
December 12, 2023

NowCandid 101: PartyPics Now vs QuicPics

9
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Hey there, it's Candy, your guide to the world of NowCandid!

Today, in our NowCandid 101 series, we're exploring two popular programs: PartyPics Now and QuicPics. Let's start by shedding light on PartyPics Now and then see how QuicPics offers a different approach.

PartyPics Now: A Sales-Focused Approach

  • Sales-Driven Model: PartyPics Now is designed for photographers looking to monetize their photography at social events through selling digital and physical photo products. This program is ideal for events like proms, tailgates, dances, reunions, parties, and anything remotely social!

  • Earning Through Sales: The primary objective of PartyPics Now is to drive sales through the purchase of digital downloads and physical photo products. Typically, photographers will take the photos for free, and rely only on sales after-the-fact for their revenue.

  • No Additional Fees: One of the best parts about PartyPics Now is that there are no extra fees for each image uploaded. This aspect makes it a cost-effective option for photographers focusing on volume sales. We only make money when you make money, making it easy to make a profit.

QuicPics: A Service-Oriented Model

  • Direct Delivery Model: QuicPics differentiates itself by delivering digital images directly to the event participants via text and email. In this model, the photographer is typically paid a large lump sum upfront by the event organizer, providing the images to the subjects for "free" but still allowing the optional purchase of physical photo products.

  • Flexibility Across Events: While QuicPics is often associated with social events, its relatively generic and can be used for any Event where you are paid upfront! Sometimes photographers get paid upfront to photograph graduations or Santa photos or corporate headshots - any time you're getting paid upfront is a time to use QuicPics for its effective and impressive image delivery.

  • Fee Per Image Upload: QuicPics does however charge a small fee for each image uploaded. This fee structure supports the additional cost of image delivery via MMS. Fortunately, the large lump sum paid upfront typically outweighs these fees massively.

  • Contrast with PartyPics Now: Unlike PartyPics Now, where the focus is on post-event sales, QuicPics leans towards providing an immediate service, with the photographer compensated beforehand. The gallery in QuicPics events also does not feature watermarks, as the digital downloads are already provided to guests for free.

Wrapping It Up:

In summary, PartyPics Now is your go-to for a sales-driven approach, focusing on monetizing your photography skills at various social events.

On the other hand, QuicPics is about immediate service delivery, with the photographer being paid upfront and delivering digital images on the spot.

Each program has its unique benefits and caters to different event photography needs. Choosing the right one depends on your business model and event type.

Does a school not have the budget to hire you for a prom? Photograph it for free, and rely on sales to make your money.

Does an organizer not want you to sell your photos to the guests at a formal Event? Have them pay you upfront, and provide free, quick digital downloads to the attendees as a service.

As always, if you're unsure or need more guidance, I'm here to help!

Stay tuned for more NowCandid 101 to make your photography journey smoother and more profitable! 📸🌈

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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