How Bruce H. Used GradPics Now to Increase Sales
Bruce Heflin utilized Now Candid’s Grad Pics Now, with Selfie Check-In at a recent graduation, so far racking up roughly $2600 in total sales in less than two weeks.
Heflin had covered this Nursing College’s graduation in previous years, generating roughly $200 in sales each year. The sales had been so dismal the administrator would provide gas money to keep Bruce coming back. This year was a different story, Heflin has managed to increase his sales by roughly 1200% with the help of Grad Pics Now’s Selfie Check-In Workflow & automated marketing campaigns.
Here's How He Did It:
1. Used Selfie Check-In to collect correct & current contact data
2. Sent automated marketing messages during the event
3. Bruce had about $200 in sales by the time he reached home an hour or so after the event (he didn't have to go back to the office!)
4. He used a mix of GPN Price Levels 1 & 3
5. He had a total profit margin of roughly 75% across the College’s ceremonies after accounting for the 85% margin for digital downloads.
6. We’re excited to see people discovering the effectiveness of Now Candid’s systems in action when executed properly with quality photography!
We recently caught up with Bruce to get a better idea of how he started incorporating Now Candid's tools into his existing photography business. Watch the video below to hear from Bruce.