How one photographer used Grad Pics Now to increase sales

How one Photographer used Now Candid’s Grad Pics Now program to get a 1200% increase in sales!
Bruce Heflin utilized Now Candid’s Grad Pics Now, with Selfie Registration at a recent graduation, so far racking up roughly $2600 in total sales in less than two weeks. Heflin had covered this Nursing College’s graduation in previous years, generating roughly $200 in sales each year. The sales had been so dismal the administrator would provide gas money to keep Bruce coming back. This year was a different story, Heflin has managed to increase his sales by roughly 1200% with the help of Grad Pics Now’s Selfie Registration workflow & automated marketing campaigns.
Here's how he did it:
- Used Selfie Registration to collect correct & current contact data
- Sent automated marketing messages during the event
- Bruce had about $200 in sales by the time he reached home an hour or so after the event (he didn't have to go back to the office!)
- He used a mix of GPN Price Levels 1 & 3
- He had a total profit margin of roughly 75% across the College’s ceremonies after accounting for the 85% margin for digital downloads.
We’re excited to see people discovering the effectiveness of Now Candid’s systems in action when executed properly with quality photography!
Update:
We recently caught up with Bruce to get a better idea of how he started incorporating Now Candid's tools into his existing photography business. Watch the video below to hear from Bruce.