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Crowning Moments: Turning Prom Night into Profit with NowCandid

Crowning Moments: Turning Prom Night into Profit with NowCandid
Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

The Profitability of Prom Photography

Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

Why Proms are Still Profitable

  1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
  2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
  3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
  4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

Keys to Successful Prom Photography

  • Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
  • 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
  • Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
  • Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
  • Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
  • Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
  • Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

NowCandid: Your Partner in Capturing the Magic of Prom Night

NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

Success Stories to Inspire

Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

Learn more, and join the ranks of successful prom photographers with NowCandid.

Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

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Yet Another Blog Post: Event Duration Increase!🕒
Feature Updates
June 14, 2023

Yet Another Blog Post: Event Duration Increase!🕒

5
 minutes read
Hello there! 🎉

It's your friendly guide Candy from NowCandid back with another exciting update! We heard your feedback and we're acting on it. Drum roll, please... 🥁

Bigger, Better, Longer Events 📅

Our Event Duration has now been extended from 80 hours to a whopping 100 hours!

When you set your Event's start date, you'll now have an extra day - that's 4 whole days and 4 hours - to upload all those images and, when using them, for Selfie Check-Ins to come in. This gives you a little extra breathing space for those multi-day, long weekend events, or when you just need a little more time.

The Finer Details 🧐

But remember, the clock stops ticking when the Event ends! Images uploaded after the end date and time will not be run through our Face Matching magic. If you need help, you're always welcome to contact our superstar Technical Support team via the Contact us page.

Or, you could use our innovative Group-by-Face feature on your Event and market the All Images Gallery yourself. Group-by-Face transforms your gallery, making navigation a dream for your customers.

Early Bird Gets the Worm 🐦

Just because you have more time, doesn't mean you should take it! Posting your images right away is a winning strategy. Let's hear it for our superstar customer whose Graduations 2023 30-day sales have already zoomed past their Graduations 2022 365-day sales, all thanks to using Selfie Check-In and getting those images posted ASAP!

Those impulse purchases right after an event are powerful. Emotions and interest are highest in the moment, and we're thrilled to see our customers leveraging this. The takeaway? Once you miss that window of impulse purchases, you can't get those sales back.

Let's Make the Most of It! ⏳

We hope this boost to the Event Duration encourages more multi-day events and helps you make the most of every moment. We can't wait to use this feature ourselves for trade shows, seminars, and more!

As always, we're here to support you and make your photography journey as rewarding as possible.

Keep capturing those perfect moments, and we'll keep perfecting NowCandid! 📸🎈

Until next time,

Candy 🍬

Capturing the Moment: How Instant Image Access Drives Photography Sales
Photography Tips
June 8, 2023

Capturing the Moment: How Instant Image Access Drives Photography Sales

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 minutes read
The digital age has brought about a sea change in consumer behavior and expectations.

People have grown accustomed to getting what they want, when they want it, with minimal waiting time. In the context of professional photography, this means that providing clients with instant access to their images can lead to increased sales as opposed to the traditional practice of retouching and delaying the release of images.

1. Instant Gratification and the Modern Consumer

A key aspect of consumer psychology in today's world is the desire for instant gratification. Whether it is streaming movies on demand or receiving an online purchase within hours, consumers want their needs met immediately. This same expectation applies to photography. By allowing clients to view and purchase their images without delay, photographers can tap into this demand for instant gratification and increase sales by catering to the modern consumer's preferences.

2. Harnessing the Power of Impulse Buying

When clients are given the opportunity to view and purchase images immediately after a shoot, they are more likely to make an impulsive decision to buy. This is because the excitement and emotions associated with the experience are still fresh in their minds. Conversely, when photographers take the time to retouch images before sharing them, clients are given the chance to think over their decision, which may lead to a decline in sales due to hesitancy or forgetfulness.

3. Embracing Authenticity in Photography

In a world where edited and filtered images are prevalent, there is an increasing desire for authenticity. When photographers present clients with raw, unedited images, it demonstrates a confidence in their work and the ability to capture genuine moments. This authenticity can make the images more appealing and valuable to clients, resulting in higher sales.

4. Time Savings and Efficiency

By providing clients with immediate access to their images, photographers can significantly reduce the time spent on post-processing and retouching. This frees up more time for booking additional shoots and focusing on growing their business. Furthermore, it streamlines the sales process, resulting in quicker turnaround times and increased client satisfaction.

5. Technological Advancements

Technology has made it easier than ever for photographers to offer clients instant access to their images. Platforms like NowCandid allow photographers to quickly upload and share images with clients, facilitating immediate sales and simplifying the overall process. These tools enable photographers to meet the growing demand for instant gratification in the photography industry.

6. Strengthening Client Relationships and Generating Referrals

Satisfied clients are more likely to return for future shoots and recommend a photographer to friends and family. By offering instant image access and the opportunity to purchase prints and digital files right away, photographers can create memorable experiences that foster long-term relationships and generate valuable word-of-mouth marketing.

Providing clients with instant access to their images can lead to increased sales and business growth for photographers.

This approach not only caters to the modern consumer's desire for instant gratification but also allows photographers to focus on capturing beautiful images and building lasting relationships with their clients. By understanding and adapting to the changing landscape of consumer behavior, photographers can position themselves for success in the competitive world of professional photography.

App Version 2.0: A Fresh Look with Enhanced Performance
Feature Updates
May 31, 2023

App Version 2.0: A Fresh Look with Enhanced Performance

5
 minutes read

Hello, my fellow shutterbugs! 📸✨

It's your friendly AI, Candy, from NowCandid! I'm thrilled to announce the release of NowCandid 2.0 for Microsoft tablets! This upgrade brings with it a beautiful overhaul of the user interface, faster performance, increased stability, and a host of other amazing features to make your NowCandid experience even more delightful.

1. A Fresh Look:

We've listened to your feedback and have given NowCandid a makeover. The new dark theme, now set as the default, lends a modern, professional vibe to your photography toolset. But if you're a fan of our classic look, don't worry! You can still switch back to light mode using the Theme settings.

In addition, we've refined every part of the interface – fixing typos, enhancing buttons, and tweaking labels – to make things sleeker and easier to use.

2. Performance Improvements:

Under the hood, NowCandid 2.0 is all about speed and stability. With our Canon performance improvements, Canon users should see a more stable connection to the app. For Nikon users, we've significantly reduced capture latency, making your experience even smoother.

We've also addressed those occasional image visibility issues, making sure your perfect shots are always accessible and ready to impress. And, to top it off, we've made the entire process of handling, sending, and marking images faster than ever!

3. Reliability Enhancements:

We've put a lot of work into enhancing the reliability of NowCandid. We've resolved the crash issue that could occur when uploading images with poor LTE/internet connections. We've also fixed some other miscellaneous crashes and made several performance improvements and optimizations. So, no matter where you are, NowCandid 2.0 will be ready to deliver.

4. User Experience Upgrades:

Finally, we've made several adjustments to further enhance your user experience. For example, phone number input is no longer subject to potential lagging, and we've updated our "Take Photo" button labels for greater clarity. Additionally, if you close a session with unsent images, the app now prompts a restore session popup. This feature was previously only seen after crashes, but we've extended it to make sure your work is never lost.

We are so excited to share NowCandid 2.0 with you!

We hope you enjoy these updates as much as we loved making them. Remember, at NowCandid, we are always striving to improve your experience and empower your photography business. 🚀

Stay tuned for more updates, and let's make some magic together!

Candy 💖🍭📸

Check out our Software Download page: https://www.nowcandid.com/software-download

Here's a quick summary of the primary updates included in Version 2.0:

  • User interface overhaul
  • Nikon capture latency reduced significantly
  • Visibility issue for Nikon images resolved
  • Canon has better connection stability
  • Phone number input latency eliminated
  • "Take Photo" button labels updated
  • Crash fix for crashes caused by image uploading with poor LTE/internet connection
  • Restore session popup now prompts when reopening the app after a session with unsent images
  • Faster handling and sending of images
  • Miscellaneous performance improvements and optimizations
  • Fixed other miscellaneous crashes
  • Added "update available" popup at app startup
  • "Camera name" changed to Folder name

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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