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More Than Software: Why NowCandid Is a True One-Stop Shop for Photographers

More Than Software: Why NowCandid Is a True One-Stop Shop for Photographers
Photographers do not just need software.

They need a workflow that helps them capture images, connect those images to the right customers, sell products online, fulfill orders, and support the customer experience after the sale.

That is where NowCandid is different.

NowCandid is backed by Candid Color Systems, a company with its own professional photo lab, fulfillment operation, software tools, and decades of experience supporting high-volume photographers. That means we are not just a software platform connected to someone else’s lab. We are part of a company that helps support more of the full process — from capture to customer order to finished product.

And for photographers, that matters.

A Real One-Stop Shop

Many photography platforms focus on software first. They help photographers build galleries, collect orders, or send customers to an online shopping experience. But when it comes to printing and fulfillment, they often rely on third-party lab partnerships.

NowCandid is built differently.

Because NowCandid is part of Candid Color Systems, sales flow through a company that actually has its own professional photo lab. That gives us a more complete view of the process and a stronger ability to support photographers from start to finish. Your workflow does not stop when a customer clicks “order.” That order still needs to be produced, fulfilled, shipped, and supported. With NowCandid and Candid Color Systems working together, the software and fulfillment side are more closely connected.

Why Software + Fulfillment Matters

When software and fulfillment are separated, things can get complicated.

If a photographer has a question about an order, product, shipment, or customer issue, the answer may depend on multiple companies. The software provider may point to the lab. The lab may not have full visibility into the retail or customer experience. Support can become fragmented, and accountability can get fuzzy.

NowCandid helps reduce that disconnect. We can see and support more of the full customer journey. From the event setup to online ordering to lab fulfillment, our team has a broader view of what is happening and a better ability to help. That does not just make support easier. It makes the entire experience feel more connected for your customers.

Behind every NowCandid order is connected fulfillment through Candid Color Systems’ professional lab—turning online photo sales into finished products ready for customers.

Built to Help Photographers Keep More of What They Earn

A connected software and lab model also helps us keep the photographer’s bottom line in mind.

When a platform has to rely heavily on outside fulfillment partnerships, those additional layers can affect pricing, margins, support, and flexibility. With NowCandid, sales are driven through Candid Color Systems’ lab, which helps us control more of the process and pass savings on to photographers where possible.

The goal is simple: give photographers a powerful platform without stacking on unnecessary complexity.

NowCandid helps photographers sell prints, downloads, packages, and products online while keeping fulfillment connected through the same company behind the platform.

One Platform. More Accountability.

Photographers already have enough moving pieces to manage.

They are planning events, managing equipment, working with schools, leagues, graduates, families, and event organizers, training staff, uploading images, answering customer questions, and trying to sell more photos.

They should not have to wonder who is responsible when software, retail, production, and fulfillment do not line up.

NowCandid’s one-stop shop approach gives photographers a more connected path:

  • Capture and upload images
  • Match photos to the right customers
  • Deliver galleries by text or email
  • Sell prints, downloads, packages, and products online
  • Fulfill orders through Candid Color Systems’ professional lab
  • Support customers with more complete visibility into the process

It is not just about convenience. It is about confidence.

Why This Matters for High-Volume Photography

For high-volume photographers, small workflow problems can become big problems fast.

A delay in fulfillment, a product question, a customer support issue, or a disconnected order process can impact hundreds or thousands of customers during a busy season.

That is why a true one-stop shop matters.

NowCandid is designed for photographers who need more than a gallery. It is built for photographers who need a complete path from photo day to payday — with software, sales, marketing, fulfillment, and support working together.

From online order to finished product, NowCandid is backed by Candid Color Systems’ professional lab—helping photographers keep software, sales, printing, and fulfillment connected.

The NowCandid Difference

NowCandid combines flexible photography workflows with online photo sales, automated marketing, customer galleries, AI-powered tools, and professional lab fulfillment through Candid Color Systems.

That makes NowCandid more than just software.

It is a connected capture-to-commerce solution backed by a company that understands both the technology and the lab side of high-volume photography.

For photographers, that means fewer disconnected systems, clearer support, and a more complete platform built to help them capture, sell, and deliver with confidence.

Ready to See How NowCandid Works?

If you are looking for photography software that connects more of the process — from capture to online sales to fulfillment — NowCandid was built for you.

Click here to open a free account today and see how a true one-stop shop can help simplify your photography workflow.

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Scanner Identification Now Available in Our Microsoft Store App
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December 1, 2022

Scanner Identification Now Available in Our Microsoft Store App

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 minutes read

We have a new update now available for the Now Candid Microsoft Store App! This update has several quality of life changes and logging improvements, but the main change is that Scanner Identification has finally been implemented!

 

Scanner Identification is a system that positively IDs images to your customers using, as the name implies, a scanner to scan a customer’s QR card.

 

When setting up your event you can generate these QR cards (more on that later) that your customers can scan with their phone to input their contact information. From there, the info & QR code are linked. Any time a QR code is scanned by the photographer that starts a session, and all subsequent photos taken will be matched to that contact info until another QR code is scanned.

 

At this time, Scanner Identification will only be usable with Sports Pics Now and Portraits Now. During event creation, when one of those two programs have been selected, you’ll choose either the “Tap A Face & Selfie Registration” option, or the “Scanner Identification” option. Once Scanner Identification has been selected and the event created, you’ll be able to input how many QR cards you need and a PDF will be generated with that many cards.

 

You’ll want to print out the PDF on perforated paper such as this 4 up card paper found on Amazon to more easily distribute cards without manually cutting all the paper.

 

The Scanner Identification workflow does require an LTE tablet! It’s required both as a device to connect your scanner to and as a way to upload your images live at the event so that guests can have links to buy their images moments after their session ends! Since facial recognition is not being used, galleries will be sent even more quickly and with 100% of the images taken during the session.

 

If you happen to have a very poor internet connection at your event, bringing the tablet and camera to a location with a strong internet connection after the event will send up all the images at that time! Paired to the data you scanned with it at the time of taking the image.

How Bruce H. Used GradPics Now to Increase Sales
Success Stories
April 21, 2022

How Bruce H. Used GradPics Now to Increase Sales

3
 minutes read
Bruce Heflin utilized Now Candid’s Grad Pics Now, with Selfie Check-In at a recent graduation, so far racking up roughly $2600 in total sales in less than two weeks.

Heflin had covered this Nursing College’s graduation in previous years, generating roughly $200 in sales each year. The sales had been so dismal the administrator would provide gas money to keep Bruce coming back. This year was a different story, Heflin has managed to increase his sales by roughly 1200% with the help of Grad Pics Now’s Selfie Check-In Workflow & automated marketing campaigns.

Here's How He Did It:

1. Used Selfie Check-In to collect correct & current contact data

2. Sent automated marketing messages during the event

3. Bruce had about $200 in sales by the time he reached home an hour or so after the event (he didn't have to go back to the office!)

4. He used a mix of GPN Price Levels 1 & 3

5. He had a total profit margin of roughly 75% across the College’s ceremonies after accounting for the 85% margin for digital downloads.

6. We’re excited to see people discovering the effectiveness of Now Candid’s systems in action when executed properly with quality photography!

We recently caught up with Bruce to get a better idea of how he started incorporating Now Candid's tools into his existing photography business. Watch the video below to hear from Bruce.

Drive Sales Using Party Pics Now
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April 18, 2022

Drive Sales Using Party Pics Now

2
 minutes read

“We had a very successful Father/Daughter dance. The assistant principal was shocked at how organized and fast the pictures were this year. She also said that she didn't think dads would buy photos online. I told her that with my system, they will (this was our first year covering this event). Last year, dads had to pay with a paper order form, and many of them left the dance without taking photos because the line was so long. This year, we used Now Candid’s Party Pics Now, with Tap-A-Face. And when dads entered a phone number, we asked them to put mom's cell phone number in.” - Eric Miller

(screenshot of the event report taken before $2,100 was reached)
  • In one week, this event has done over $2,100 in sales and has ~$13.65 in sales per father’s face tapped.
  • Father/Daughter pairs were shot with a sparkling golden backdrop for most photos.
  • Price Level 11 (the most expensive PPN price level) was used for this event. Accounting for the 85% margin digital downloads and Price Level 11's 80% margin on physical products: Miller’s total profit margin was 82% of all sales and shipping.
  • No additional fees, charges, or unexpected costs makes for easy and instant accounting, and funds were deposited to his account within the week

Overall, this event was a homerun for MillerFoto and a great example of how effective Now Candid’s systems can be when you shoot quality photography and book quality events.

Thanks for sharing, Eric!

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