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More Than Software: Why NowCandid Is a True One-Stop Shop for Photographers

More Than Software: Why NowCandid Is a True One-Stop Shop for Photographers
Photographers do not just need software.

They need a workflow that helps them capture images, connect those images to the right customers, sell products online, fulfill orders, and support the customer experience after the sale.

That is where NowCandid is different.

NowCandid is backed by Candid Color Systems, a company with its own professional photo lab, fulfillment operation, software tools, and decades of experience supporting high-volume photographers. That means we are not just a software platform connected to someone else’s lab. We are part of a company that helps support more of the full process — from capture to customer order to finished product.

And for photographers, that matters.

A Real One-Stop Shop

Many photography platforms focus on software first. They help photographers build galleries, collect orders, or send customers to an online shopping experience. But when it comes to printing and fulfillment, they often rely on third-party lab partnerships.

NowCandid is built differently.

Because NowCandid is part of Candid Color Systems, sales flow through a company that actually has its own professional photo lab. That gives us a more complete view of the process and a stronger ability to support photographers from start to finish. Your workflow does not stop when a customer clicks “order.” That order still needs to be produced, fulfilled, shipped, and supported. With NowCandid and Candid Color Systems working together, the software and fulfillment side are more closely connected.

Why Software + Fulfillment Matters

When software and fulfillment are separated, things can get complicated.

If a photographer has a question about an order, product, shipment, or customer issue, the answer may depend on multiple companies. The software provider may point to the lab. The lab may not have full visibility into the retail or customer experience. Support can become fragmented, and accountability can get fuzzy.

NowCandid helps reduce that disconnect. We can see and support more of the full customer journey. From the event setup to online ordering to lab fulfillment, our team has a broader view of what is happening and a better ability to help. That does not just make support easier. It makes the entire experience feel more connected for your customers.

Behind every NowCandid order is connected fulfillment through Candid Color Systems’ professional lab—turning online photo sales into finished products ready for customers.

Built to Help Photographers Keep More of What They Earn

A connected software and lab model also helps us keep the photographer’s bottom line in mind.

When a platform has to rely heavily on outside fulfillment partnerships, those additional layers can affect pricing, margins, support, and flexibility. With NowCandid, sales are driven through Candid Color Systems’ lab, which helps us control more of the process and pass savings on to photographers where possible.

The goal is simple: give photographers a powerful platform without stacking on unnecessary complexity.

NowCandid helps photographers sell prints, downloads, packages, and products online while keeping fulfillment connected through the same company behind the platform.

One Platform. More Accountability.

Photographers already have enough moving pieces to manage.

They are planning events, managing equipment, working with schools, leagues, graduates, families, and event organizers, training staff, uploading images, answering customer questions, and trying to sell more photos.

They should not have to wonder who is responsible when software, retail, production, and fulfillment do not line up.

NowCandid’s one-stop shop approach gives photographers a more connected path:

  • Capture and upload images
  • Match photos to the right customers
  • Deliver galleries by text or email
  • Sell prints, downloads, packages, and products online
  • Fulfill orders through Candid Color Systems’ professional lab
  • Support customers with more complete visibility into the process

It is not just about convenience. It is about confidence.

Why This Matters for High-Volume Photography

For high-volume photographers, small workflow problems can become big problems fast.

A delay in fulfillment, a product question, a customer support issue, or a disconnected order process can impact hundreds or thousands of customers during a busy season.

That is why a true one-stop shop matters.

NowCandid is designed for photographers who need more than a gallery. It is built for photographers who need a complete path from photo day to payday — with software, sales, marketing, fulfillment, and support working together.

From online order to finished product, NowCandid is backed by Candid Color Systems’ professional lab—helping photographers keep software, sales, printing, and fulfillment connected.

The NowCandid Difference

NowCandid combines flexible photography workflows with online photo sales, automated marketing, customer galleries, AI-powered tools, and professional lab fulfillment through Candid Color Systems.

That makes NowCandid more than just software.

It is a connected capture-to-commerce solution backed by a company that understands both the technology and the lab side of high-volume photography.

For photographers, that means fewer disconnected systems, clearer support, and a more complete platform built to help them capture, sell, and deliver with confidence.

Ready to See How NowCandid Works?

If you are looking for photography software that connects more of the process — from capture to online sales to fulfillment — NowCandid was built for you.

Click here to open a free account today and see how a true one-stop shop can help simplify your photography workflow.

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New Reporting Feature
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March 7, 2023

New Reporting Feature

2
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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

Backprinting: The newest feature to promote your brand
Branding
March 3, 2023

Backprinting: The newest feature to promote your brand

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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales
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December 12, 2022

How One Night Led to $15,000 in Social Photography Sales

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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