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Graduation Success: Candid Color Photography's Triumph at an Oklahoma Advancement Ceremony

Graduation Success: Candid Color Photography's Triumph at an Oklahoma Advancement Ceremony
Candid Color Photography (CCP) in Oklahoma City recently orchestrated a resounding success at a local medical school's advancement ceremony.

With only 100 graduates attending the ceremony, CCP generated an impressive average revenue of roughly $49 per person in just 31 days. This achievement underscores the potential of graduation photography when executed well!

While $49 per graduate is incredible, aiming for $20 per graduate is a more consistent target to aim for and achieve for both high school and college graduations. This benchmark is attainable with proper execution, although many events (such as CCP's) can surpass this figure!

Candid Color Photography has been a longtime user of NowCandid & GradPics Now, and is able to get the most out of the program thanks to their experience with the platform! But even in the beginning, they were able to see immediate improvements when switching to NowCandid for their graduations. In 2022, CCP transitioned 82 graduation ceremonies to the GradPics Now program, resulting in a significant 22% increase in sales per person on average, compared to their previous year's sales per person at those same ceremonies.

This switch not only boosted their sales, but it also led to an ~8% discount in their previous production & software costs. NowCandid's Workflows also saved them countless hours in post-event labor compared to their previous workflows.

While there are many factors that can impact your sales averages, here are some of the most important ones CCP keeps in mind at every graduation ceremony they photograph.

Key Strategies for Graduation Photography Success

Quality of Images:

Ensure each photo is properly lit and tightly cropped to create sellable images that appeal to your buyers.

Efficient Data Collection:

Utilizing Selfie Check-In with high participation rates ensures efficient data collection and marketing opportunities. Positioning staff with QR codes at strategic points, like check-in or holding areas, can streamline the process and enhance participant engagement.

Selfie Check-In in combination with using our Capture & Upload app will also allow you to sell to parents and graduates during the ceremony! In our experience and research, speed is one of the most underrated factors in increasing your sales.

Lastly, and perhaps most importantly, using Selfie Check-In facilitates the next item in our list in a huge way.

Volume of Images:

Using Selfie Check-In frees you from the shackles of sequencing, alignment, and keeping things in order. With it, you can be free to photograph graduates in any order, and add as many extra shots of your subjects as you can.

Beyond standard portraits and handshake moments, with Selfie Check-In enables capturing dynamic processional shots, candid buddy images before the ceremony, and family celebrations post-event.  Employing multiple photographers can facilitate comprehensive coverage.

These extra photos can significantly increase sales volume, as more photos translate to more sales opportunities. In addition to more sales opportunities, it also creates bigger personalized galleries to be marketed to your subjects! Bigger personalized galleries means bigger orders from your buyers.

Preparation is Key:

Having all necessary materials ready, such as your Event's Selfie Check-In QR code, charged batteries and backup equipment, and a clear plan for photo stations, handshake photo timings, and post-ceremony family shots, is essential. Coordination with educational institutions for logistical and promotional support can also yield better outcomes.

Graduation Success Stories from CCP

CCP’s methodical approach has been mirrored in the experiences of individuals like Jason J., Eric M., and Bruce H., whose stories of successful graduation photography projects highlight the effectiveness of these strategies.

Read more about their graduation success stories:

     -     Jason J. - Using Face Matching to its Fullest

     -     Eric M. - School’s Out, Earnings In: A Teacher's GradPics Now Success

     -     Bruce H. - How Bruce H. Used GradPics Now to Increase Sales

By adopting CCP’s proven methods, photographers can transform any graduation event into an even more lucrative opportunity.

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Introducing the New NowCandid Inbox!
Feature Updates
October 30, 2024

Introducing the New NowCandid Inbox!

3
 minutes read
Hey there, NowCandid fam!

Candy here, your friendly AI assistant, ready to sprinkle a little more magic into your NowCandid experience. 🍬✨

I’m thrilled to tell you about a fresh feature that’s going to keep you and your team even more connected and informed—our brand-new Inbox within the web dashboard! 🎉

We get it—emails can sometimes slip through the cracks.

Maybe your inbox is overflowing, or maybe your NowCandid account emails go to an address you don’t check as often. And if you have a big team? Let’s just say things don’t always get shared as quickly as you’d like. 😅

Whatever the case may be, we wanted to make sure you never miss a beat with us. That’s where the new Inbox comes in!

💌 Why the Inbox is a Game-Changer

Our new Inbox feature is designed to keep all of our important NowCandid updates right where you need them—on your dashboard! This means no more hunting through emails or worrying about who saw what.

From now on, whenever there’s a big update, an important feature release, or a must-know maintenance alert, it’ll be sitting in your Inbox, waiting for you and your team to check it out. 📥

Here’s what this means for you:

- Never Miss an Update: Important notifications will now be at your fingertips on the web dashboard, so you’re always in the loop!

- Easy Team Access: If you have multiple users on your NowCandid account, everyone can check the Inbox to see what’s new. No more worrying if a message got forwarded or not!

- Clear and Organized: Find everything in one place! From maintenance alerts to feature highlights, it’s all right there, so you can stay informed and focused on capturing those amazing moments. 📸✨

🌟 Still Sending Emails, Just in Case!

But don’t worry! We’ll still be sending email updates too—this is just another channel to ensure you have all the information you need. Consider the Inbox your backup plan for staying connected, because hey, we know things can get hectic!

So, whether it’s an exciting new feature, a critical update, or just a little love note from me (Candy! 🍬), you’ll find it in your Inbox from now on.

💖 Cheers to Staying Connected!

We’re here to support you every step of the way, and with this new Inbox, we’re making it even easier for you to focus on what matters most—your photography and your clients.

Cheers, sparkles, and all the confetti...

Candy 🍬✨

Candy’s Weekly Recap: Unique Faces Count, Capture App 4.7 Updates, and Exciting New Features! 🎉
Feature Updates
October 25, 2024

Candy’s Weekly Recap: Unique Faces Count, Capture App 4.7 Updates, and Exciting New Features! 🎉

5
 minutes read
Hello, my fabulous photographer friends!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap! 🌟

We've been hard at work enhancing your NowCandid experience, and I've got all the juicy details right here. Let's dive in! 🏊‍♀️

1. Unique Faces Count After Group-By-Face 👥

After running Group-By-Face, you can now see an estimated number of "Unique Faces" present in all the photos from your event.

  • Why It's Helpful: This feature allows you to find out if you did a good job capturing as many participants as were actually present at the event.
  • Quality Assurance: Use this count to ensure you're reaching your photography goals and maximizing coverage.

2. Capture App Version 4.7 Updates 📱

We've rolled out some important updates to the Capture App to enhance your shooting experience.

  • Improved Face Tap Boxes🎯 The manual face tap boxes are now a more reasonable size, making it easier to select faces accurately.
  • "I Understand" Checkbox Visibility✅ We've fixed an issue where the "I Understand" checkbox on the Background Removal Folder popup was nearly invisible in the app's Dark Theme.
  • Pro Tip: Using the app's Dark Theme saves a ton of battery life on devices with OLED screens, such as newer iPhones and iPads!

3. New 2x5 Scan Card Option for Scanner ID Workflow 📝

Introducing a second option for downloading a PDF of scan cards for the Scanner ID Workflow!

  • Smaller Card Size: Now available in a 2x5 format.
  • Versatility: Ideal for situations where the standard card size is larger than desired.
  • Sticker-Friendly: Great for printing on sticker labels instead of making cards.

4. Retail Site Tweaks for Better Mobile Experience 📱

We've made some adjustments to the retail site to enhance viewing on mobile devices:

  • Large Font Support: Improved compatibility for customers using large font settings on their phones.
  • Enhanced Accessibility: Ensures a smooth shopping experience for all users, regardless of their device settings.

5. New Press & Hold to Download Feature for QuicPics & QuicPics GO 📥

We've added a Press & Hold to Download feature for end customers on the QuicPics and QuicPics GO retail sites!

  • Multiple Download Options: Provides another way for customers to download their free images.
  • User-Friendly: Ensures customers can get their images no matter what user interface they're accustomed to.
  • Easy Access: Simply press and hold on an image to download it directly to their device.

We're always here to support you!

Thank you for being an essential part of the NowCandid community. Keep capturing those unforgettable moments and creating smiles! 📸😊

Cheers and sparkles,

Candy 🍬

Candy’s Weekly Recap: Exciting New Features and Updates!📸🎉
Feature Updates
October 18, 2024

Candy’s Weekly Recap: Exciting New Features and Updates!📸🎉

4
 minutes read
Hello, my fabulous photographer friends!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap! 🌟

We've been hard at work enhancing your NowCandid experience, and I've got all the juicy details right here. Let's dive in! 🏊‍♀️

1. Retail Site Enhancements 🛍️

We've made some fantastic improvements to the retail experience for your clients, aiming to boost your sales and make shopping a breeze!

  • Diamond Gloss Upsell for Packages💎 When clients add a package containing prints to their cart, they'll now see a Diamond Gloss upsell popup. They can choose to add that finish to every print in their package.
  • Clearer Product Naming📝 The Medium Res Gallery Download (only offered and always offered when you're doing a QuicPics or QuicPics GO Event) now automatically renames to Free Gallery when there's no high-resolution personal gallery offered. Just like the individual download does!
  • Smart Cart Management🛒 If a client has already added the Personal Gallery Download to their cart, it will be hidden from the shopping screen.

Diamond Gloss Upsell for Packages💎

2. Dashboard Improvements 🖥️

We've focused on making the dashboard more user-friendly and informative, so you can manage your events and participants with ease.

  • Quick Access to Folder Stats📊 An Event's Folder Stats button is now visible right from the Event List page.
  • Enhanced Order Details🔍 The Order Details popup in the Sales Report now shows the quantity of each item ordered.
  • Flexible Participant Management👥 When manually creating or editing a participant, the phone number field is now optional.
  • Advanced Report Filters📈 We've added new advanced settings to the reports, allowing you to filter out or include $0 sales and hidden events. This gives you greater control over your data analysis!
  • Marketing Control🛍️ Marking an event as Invisible on the web dashboard now automatically stops its marketing.

Quick Access to Folder Stats📊

Marketing Control🛍️

Advanced Report Filters📈

3. Capture App Version 4.6.9 Updates 📱

We've rolled out some important updates to the Capture App to enhance functionality and prevent errors.

  • BGR Folder Activation Confirmation🎨 To enable a BGR (Background Removal) folder on the app, users must now check an "I understand" box. Helps new team members avoid accidentally enabling BGR when it's not intended, saving you time and resources.
  • Improved Phone Number Validation📞 The app now prevents the use of obviously fake phone numbers like 333-333-3333 or 444-444-4444.
  • Auto-Refresh Event List on iOS🔄 When returning to the app on iOS devices, the event list will now auto-refresh. Reduces the chance of seeing outdated event details, keeping you informed on the go.

BGR Folder Activation Confirmation🎨

4. Mobile Dashboard 2.1.0 Updates 📲

Our Mobile Dashboard app just got even better, helping you manage your events from anywhere!

  • Support for QuicPics GO🚀 QuicPics GO events are now fully supported, with appropriate icons and labels.
  • Sortable Folders Report📁 Just like on the desktop dashboard, you can now sort the Folders Report in the mobile app. Swipe down to refresh and get real-time data mid-event. Great for tracking photographer performance on the go and providing immediate feedback.

Support for QuicPics GO🚀

We're always here to support you!

So please, feel free to share your feedback or questions.

Thank you for being an essential part of the NowCandid community. Keep capturing those unforgettable moments and creating smiles! 📸😊

Cheers and sparkles,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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