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Weekly Recap: Face Matching Got 28× Faster, Virtual Group Builder Upgrades & RCS Marketing Texts ⚡📸

Weekly Recap: Face Matching Got 28× Faster, Virtual Group Builder Upgrades & RCS Marketing Texts ⚡📸
Hey photo friends! 👋


Candy here with a big follow-up from last week: we predicted our Face Matching improvements could make things up to 10× faster... and this past weekend, Face Matching ended up running 28× faster. 🎉

That is well above what we expected, and it came at a perfect time as image volume continues to hit new highs. We’re going to keep making improvements so NowCandid can better handle those big peak-season spikes.

We’re also improving parts of our retail support process, and later this month, we’ll be sending surveys to select end customers to learn more about their retail site and shopping experience. The goal is simple: keep improving the customer journey and help you get the most sales possible.

Now, let’s jump into what changed this week!

⚡ Face Matching Follow-Up: 28× Faster

🚀 Face Matching improvements performed even better than projected

  • Last week, we mentioned updates that could make Face Matching up to 10× faster. This past weekend, those improvements delivered around 28× faster performance.

📈 Built for peak volume

  • With more images coming in than ever, this speed improvement helps keep galleries moving during high-volume stretches like graduation season.

🛠️ More efficiency improvements are still coming

  • We’re continuing to tune systems behind the scenes so large event volume stays more manageable.

📣 Marketing Texts Now Support RCS

💬 Marketing texts now use RCS when available

  • All marketing texts, including QuicPics image texts, now send through RCS when supported, with SMS/MMS fallback for numbers that don’t support RCS.

Cleaner, more recognizable messages

  • Instead of appearing as a random phone number, supported messages can show as coming from QuicPics with a branded-style camera icon. This makes the text feel more familiar and easier for customers to recognize.

🛡️ Better deliverability potential

  • With mobile platforms continuing to add stronger spam filtering — including spam folders on iPhones — RCS gives our messages a better chance of feeling legitimate and avoiding the “unknown number” problem that can hurt visibility.

📱 Still works for everyone

  • If a customer’s phone or carrier doesn’t support RCS, the message will still fall back to normal SMS/MMS automatically.

Note: Client Outreach still sends through regular phone numbers for now. This RCS update applies to event marketing texts, 2FA in the Dashboard, the Find Me feature on quic.pics, and QuicPics image messages.

Oooooo shiny! Much more eye-catching than a simple phone number.

🧑‍🤝‍🧑 Virtual Group Builder Improvements

Virtual Group Builder got several upgrades this week:

Participant importing is much faster

  • Large imports should feel quicker and more responsive.

👨‍👩‍👧 Merged siblings now import properly

  • If siblings were merged through identical parent contact info, Virtual Group Builder will now pull them in correctly.

📂 New Subjects pane collapse button

  • Collapse the Subjects pane to make the preview area bigger. You can also toggle it with Shift + S.

🖼️ New cutout bottom fade slider

  • Adjust how strongly subject cutouts fade at the bottom.

🌫️ “Falloff Intensity” renamed to “Bottom Vignette”

  • Clearer wording for what the setting actually controls.

🖥️ Dashboard Improvements

🧰 More Tools moved out of the popup on Manage Images

  • Manage Images tools are now more visible instead of tucked away.

🗂️ Edit Folder is always visible

  • The Edit Folder button is now easier to find on Manage Images.

📬 New marketing column on Participant List

  • Quickly see how much marketing a participant has received.

👁️ Participant Details groups invisible images at the end

  • Makes the page easier to scan.

🎨 One Art Style node per edit

  • Candy Image Studio and Auto Editor now only allow one Art Style node per edit. This helps avoid confusion when selecting conflicting styles like Anime, Chibi, Action Figure, and Bobblehead together.

📈 Marketing History chart improved for new Events

  • New Events should no longer show one giant bar on the first day.

🏷️ Event Tags improvements

  • Hidden Event Tags are now hidden by default, and event search when adding Events to a tag is more flexible.

💰 Auto Editor total cost display fixed

  • The displayed total cost is now correct. Customers were charged correctly before; only the UI number was off.

🔢 Participant List now shows key report snapshots

  • You can now quickly see:
    • Images Per Participant
    • Sales Per Participant
    • % Participants Ordered

📱 Capture App 5.6.4

iOS & Android OTA update — Monday, June 1

🧍 Registered face boxes now show in the strip

  • When entering a shooting mode, existing images in the strip can show registered face boxes.

🔄 Restore Session fixes

  • Fixed Restore Session not loading saved registered participants for Positive ID Events or Face Matching Roster Check-In.

Face Matching Roster Check-In fix

  • Fixed an edge case where a registration could fail to save to an image.

📱 Android tablet UI fixes

  • Selfie Check-In Station camera UI fixed in vertical orientation
  • Image gallery name text no longer overflows in vertical orientation

That’s the week!

The big wins are definitely RCS marketing and Face Matching coming in 28× faster, but the Virtual Group Builder and Dashboard changes should make things easier during busy season too.

We’ll keep improving speed, support, and the retail experience as we go!

Keep creating magic,

Candy 🍬

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Surprising Earnings: $18 Per Graduate at Middle School Graduations with GradPics Now!
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Surprising Earnings: $18 Per Graduate at Middle School Graduations with GradPics Now!

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Breaking New Ground at Middle School Graduations 🎓

Traditionally, high school and college graduations are where photographers using GradPics Now hit high sales marks, often achieving $20 per graduate or even soaring to $40-$50+. This has set a solid benchmark for what we consider successful revenue from graduation events. However, middle school graduations, also known as moving up ceremonies, have typically seen much lower sales figures—until now.

A Surprising Success Story 🌟

A GradPics Now user recently shattered our modest expectations by earning over $18 per graduate at a middle school graduation ceremony. Covering this event with the same vigor and strategy as higher education graduations, including the use of our Selfie Check-In feature, this photographer managed to turn what is often considered a less lucrative opportunity into a significant success. With more than 400 graduates participating, the total sales exceeded $7,200 for just this one middle school event. Impressive, right?

The Power of Immediate Engagement 📸

This remarkable achievement highlights an important lesson: the potential of middle school graduations as viable and profitable photography events. The success at this particular ceremony suggests that GradPics Now, especially with the implementation of Selfie Check-In, is exceptionally effective at capturing the moment and leveraging the emotions of proud parents. This immediate engagement allows photographers to capitalize on the celebratory atmosphere right then and there, boosting sales significantly.

Expanding Your Horizons 🌍

This case study serves as a powerful testament to the capabilities of GradPics Now across different educational levels. If you've primarily focused on high school or college graduations, it might be time to consider the untapped potential of middle school ceremonies. The combination of efficient technology and emotional moments can clearly yield fantastic results.

Get Prepared with Pre-Grad Chats 💬

Interested in exploring how you can maximize your success with middle school graduations? Schedule a pre-grad chat with Jack (https://calendly.com/nowcandid-training) to refine your strategy and ensure you're fully equipped to make the most of every graduation ceremony this season. We salute all graduation photographers making memorable moments last. Good luck this grad season, and here's to raising the bar even higher!

Grad Season Preparation: Schedule a Pre-Grad Chat with Jack!
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Grad Season Preparation: Schedule a Pre-Grad Chat with Jack!

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As graduation season approaches, ensuring your photography services are streamlined and optimized can significantly impact your sales and client satisfaction.

At NowCandid, we're dedicated to helping you maximize your graduation ceremony photography with efficient tools and strategies. Let's dive into how you can enhance your approach this grad season.

Schedule Your Pre-Grad Strategy Session 📅

Kick off the season right by booking a pre-grad chat with Jack (https://calendly.com/nowcandid-training). In this meeting, we'll cover:

  • Event Setup: Make sure you setup your GradPics Now Event correctly, and know what to expect.
  • Equipment Review: Ensure you have all the necessary gear for what you want to accomplish.
  • Best Practices: Tips and tricks to boost your confidence and readiness.

This session is crucial for tackling your events with the expertise needed to capture every memorable moment.

Jack has even doubled his usual Calendly availability for grad season! Take advantage!

Mastering Selfie Check-In 🤳

Selfie Check-In revolutionizes how you capture and associate images with graduates:

  • Ensure Participation: Encourage every graduate to use the Selfie Check-In upon arrival. Consider assigning assistants to facilitate this process.
  • Visibility: Utilize multiple QR code placements—signs, lanyards, and handheld QR code signs (https://www.teamphotonetwork.com/QP...) to ensure no one misses out.
  • Extended Reach: Gather information not just from graduates, but also their families, expanding your marketing reach.

Benefits of Live-Uploading 🌐

Connect your camera to an iPhone, iPad, or Windows device for real-time image uploading and instant gallery updates:

  • Immediate Availability: Images are uploaded during the ceremony, speeding up delivery and increasing sales potential.
  • Seamless Integration: Use either direct camera tethering or post-event uploading through the NowCandid Web Dashboard for continuous marketing and matching.
  • Less Work: Once you and your photographers leave a ceremony, you're done! Walk away and watch the sales roll in.

Comprehensive Photo Coverage 📸

Go beyond the traditional shots to truly capture the spirit of graduation. More photos mean higher chances of sales. Capture a broad range of moments to provide ample choices for your clients.

  • Processionals
  • Buddy Shots
  • Pre-Stage Portraits
  • Post-Stage Portraits
  • Handshake Shots
  • Recessionals
  • Friends & Family Shots

Why Choose NowCandid for Graduations? 🎓

GradPics Now isn't just about taking photos; it's about enhancing the entire experience:

  • Background Removal: Currently free! Background removal can add a professional touch, allowing subjects to choose from selectable, default backgrounds.
  • Full Support: Our support team handles customer inquiries related to orders and ordering, so you can focus on shooting.
  • Cost-Effective: No subscriptions; we only profit when you do, only taking a small commission on orders, ensuring our goals align with your success.
  • User-Friendly: Designed for ease of use, robust against mistakes, and backed by reliable recovery options.
  • Residual Sales: We keep images hosted and online for at least 15 years, helping you get residual sales as the years go by.
  • Successful: Graduation photographers find it incredibly easy compared to their past workflows, and find themselves earning 20%+ more (or in some cases, much more than that!) than what they previously made in sales, with a fraction of the effort.

Ready to take your graduation photography to the next level?

Don't wait—schedule your session with Jack today (https://calendly.com/nowcandid-training) and ensure you're fully prepared to make this grad season your most successful yet!

Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics
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Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics

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Rachel Sherman, owner of TSS Photography of South Florida, discovered the game-changing benefits of NowCandid's QuicPics program through a networking opportunity that not only enhanced her business but also solidified new partnerships.

A Chance Meeting Leads to Opportunity

It all began at a Network Lead Exchange (NLX) meeting where Rachel met Mia, a member of NLX. A friendship quickly formed, catalyzed by shared professional values and a mutual dedication to community service. Rachel knew she could lean on NowCandid when she received a last-minute request to cover a “Galantine’s Day Lunch Celebration” through Mia’s referral.

Despite the tight schedule, Rachel rearranged her commitments to cover the event, leveraging the QuicPics program to deliver high-quality, timely photos.

Instant Gratification and Enhanced Visibility

The event was a win-win for all involved. Rachel provided timely and professional photography services, greatly enhancing the experience for attendees who were thrilled to receive instant access to their images. This instant delivery allowed them to share their photos on social media right away, amplifying the event's reach and engagement online.

Meanwhile, the host appreciated the immediate availability of high-quality images which could be leveraged for further marketing efforts.

This efficient service not only helped Rachel cement her reputation as a top-tier photographer but also showcased her ability to add significant value to events by boosting their visibility and attendee satisfaction.

Seizing the Moment with QuicPics

Seeing the QuicPics program in action, Mia was additionally impressed by the custom graphic banners Rachel created for each event, that include the event name and sponsor logos, which prompted her to secure Rachel’s services for the Weston Bar Association's networking luncheon.

Rachel attended the luncheon as a guest, providing a supportive presence while her team easily managed the Tap-A-Face workflow.

Exclusive Partnership Announcement

The collaboration was so successful that at the end of her speech, Mia announced TSS Photography as the Exclusive Photographer for the Weston Bar Association.

This partnership marked a significant milestone for Rachel, demonstrating the powerful impact of effective networking combined with the right technological tools like NowCandid's QuicPics.

A Model for Success

Rachel Sherman’s experience illustrates how integrating innovative tools like NowCandid’s QuicPics can transform a photography business from simply capturing moments to becoming an integral part of community engagement and business growth.

Her story is a testament to the potential that professional photographers can unleash when they combine skill with cutting-edge technology.

For those inspired by Rachel's story and interested in leveraging QuicPics for their own events...

Create your free NowCandid account to learn more about how this tool can elevate your photography business to new heights.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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