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Turning Shipping Into a Smart Strategy with NowCandid™

Turning Shipping Into a Smart Strategy with NowCandid™

Shipping isn’t just about getting products into your customers’ hands—it’s a vital part of your business strategy. With NowCandid™, photographers gain control and flexibility to make shipping not just efficient, but profitable and professional.

Let’s explore how shipping can work harder for your business.

1. Flexible Shipping That Fits Your Business

Every photography business is different—and so are its logistics needs. With NowCandid™, you’re in control. You can set your shipping prices on a scale that fits your market, giving you the freedom to align costs with your audience, region, and event type.

Want to keep things straightforward? Match your lab’s costs and pass them directly to customers.


Need to account for higher packaging or handling expenses? Adjust your pricing accordingly.

This flexibility ensures you can stay competitive, protect your margins, and offer customers transparent, fair pricing—without the guesswork or hidden fees.

2. Shipping as a Profit Center

Instead of treating shipping as a pass-through expense, many photographers use NowCandid to turn it into a profit opportunity.

By setting shipping rates slightly higher than lab cost, you can generate additional income per order—a small margin that adds up quickly across dozens or hundreds of orders.

You’re already capturing the moments, managing the orders, and providing the customer experience. Why not let shipping work for you, too?

A few dollars added to each order’s shipping fee can translate into a reliable, consistent revenue stream—helping you grow your bottom line without extra work.

3. Shipping as a Customer Experience Tool

Shipping is more than a logistical step—it’s often the final impression your business makes. With NowCandid, every order is handled through a professional, automated process that builds trust and satisfaction.

✅ Orders are processed with consistent timelines.


✅ Taxes are automatically calculated and remitted as part of NowCandid’s marketplace facilitator model.


✅ Communication is streamlined and branded under your business name.

This creates a professional, polished experience that parents, schools, and organizations love. It’s not just about the product they receive—it’s about the confidence that it will arrive smoothly and on time.

Why It Matters

Traditional photographers often see shipping as an unavoidable expense. NowCandid helps reframe it as a strategic lever—a small but powerful part of your business model that can:

  • Protect your profit margins through scalable rate control.
  • Enhance customer trust with clear, reliable fulfillment.
  • Boost your professional reputation through smooth delivery experiences.

With full control and transparency, you can adjust your shipping strategy any time based on season, event type, or customer feedback.

Final Thoughts

At NowCandid™, our goal is to help photographers build stronger, more profitable businesses—with smart tools that work behind the scenes.

By managing shipping strategically—not just as a necessity but as part of your customer and revenue plan—you can deliver a better experience, strengthen your brand, and keep more of what you earn.

 

👉 Ready to put your shipping strategy to work? Create your free account today and see how NowCandid helps you ship smarter.

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Drive Sales Using Party Pics Now

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“We had a very successful Father/Daughter dance. The assistant principal was shocked at how organized and fast the pictures were this year. She also said that she didn't think dads would buy photos online. I told her that with my system, they will (this was our first year covering this event). Last year, dads had to pay with a paper order form, and many of them left the dance without taking photos because the line was so long. This year, we used Now Candid’s Party Pics Now, with Tap-A-Face. And when dads entered a phone number, we asked them to put mom's cell phone number in.” - Eric Miller

(screenshot of the event report taken before $2,100 was reached)
  • In one week, this event has done over $2,100 in sales and has ~$13.65 in sales per father’s face tapped.
  • Father/Daughter pairs were shot with a sparkling golden backdrop for most photos.
  • Price Level 11 (the most expensive PPN price level) was used for this event. Accounting for the 85% margin digital downloads and Price Level 11's 80% margin on physical products: Miller’s total profit margin was 82% of all sales and shipping.
  • No additional fees, charges, or unexpected costs makes for easy and instant accounting, and funds were deposited to his account within the week

Overall, this event was a homerun for MillerFoto and a great example of how effective Now Candid’s systems can be when you shoot quality photography and book quality events.

Thanks for sharing, Eric!

NowCandid's Microsoft App: Out Now!
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NowCandid's Microsoft App: Out Now!

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New features you'll find in the app:

  • Supports several new Nikon and Canon models that the previous NOW Candid app did not
  • Customizable App Passcode - ensures you are uploading directly to events in your account & is protected from other user's image uploads
  • New modern design for ease of use
  • More event information now available right from the tablet when logged in
  • Choose between dark or light mode (dark mode looks pretty slick! Try it out!)
  • Added button in settings that instantly pulls up the image hot folder
  • Easier installation and less issues with Window Defender
  • Smarter log out protocols (warnings if all images have not been uploaded)
  • "Upload from SD card" to manually add all images from an SD card to an event.
  • Useful if a camera was not connected to a tablet when images were shot, this provides another way to manually upload
  • OR if you had a second photographer on site without a tablet, they could upload their images through a tablet/laptop before leaving the event

How to uninstall the previous version of the app:

If you have previous versions of the Party Pics® Now app or Now Candid app installed on your device, you will want to uninstall them. Make sure all data and images from any previous events have been transferred prior to uninstalling.

1. Navigate to "Add or remove programs"

2. Search for NowCandid to uninstall

    a. This can be done for "Party Pics Now" or SNAP as well

How to install the new version of the NowCandid app:

You can install the new app by going directly to the Microsoft App Store using this direct link: www.microsoft.com/store/apps. Alternatively,  you can find a link to the store on NowCandid.com/download (must be logged into account to access this page).

How to find your App Passcode to log in on the new tablet:

1. Log in to your account on NowCandid.com

2. Click on App Settings

3. Find or change your App Passcode

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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