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Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics

Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics
Rachel Sherman, owner of TSS Photography of South Florida, discovered the game-changing benefits of NowCandid's QuicPics program through a networking opportunity that not only enhanced her business but also solidified new partnerships.

A Chance Meeting Leads to Opportunity

It all began at a Network Lead Exchange (NLX) meeting where Rachel met Mia, a member of NLX. A friendship quickly formed, catalyzed by shared professional values and a mutual dedication to community service. Rachel knew she could lean on NowCandid when she received a last-minute request to cover a “Galantine’s Day Lunch Celebration” through Mia’s referral.

Despite the tight schedule, Rachel rearranged her commitments to cover the event, leveraging the QuicPics program to deliver high-quality, timely photos.

Instant Gratification and Enhanced Visibility

The event was a win-win for all involved. Rachel provided timely and professional photography services, greatly enhancing the experience for attendees who were thrilled to receive instant access to their images. This instant delivery allowed them to share their photos on social media right away, amplifying the event's reach and engagement online.

Meanwhile, the host appreciated the immediate availability of high-quality images which could be leveraged for further marketing efforts.

This efficient service not only helped Rachel cement her reputation as a top-tier photographer but also showcased her ability to add significant value to events by boosting their visibility and attendee satisfaction.

Seizing the Moment with QuicPics

Seeing the QuicPics program in action, Mia was additionally impressed by the custom graphic banners Rachel created for each event, that include the event name and sponsor logos, which prompted her to secure Rachel’s services for the Weston Bar Association's networking luncheon.

Rachel attended the luncheon as a guest, providing a supportive presence while her team easily managed the Tap-A-Face workflow.

Exclusive Partnership Announcement

The collaboration was so successful that at the end of her speech, Mia announced TSS Photography as the Exclusive Photographer for the Weston Bar Association.

This partnership marked a significant milestone for Rachel, demonstrating the powerful impact of effective networking combined with the right technological tools like NowCandid's QuicPics.

A Model for Success

Rachel Sherman’s experience illustrates how integrating innovative tools like NowCandid’s QuicPics can transform a photography business from simply capturing moments to becoming an integral part of community engagement and business growth.

Her story is a testament to the potential that professional photographers can unleash when they combine skill with cutting-edge technology.

For those inspired by Rachel's story and interested in leveraging QuicPics for their own events...

Create your free NowCandid account to learn more about how this tool can elevate your photography business to new heights.

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New Reporting Feature
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New Reporting Feature

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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

Backprinting: The newest feature to promote your brand
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Backprinting: The newest feature to promote your brand

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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales
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How One Night Led to $15,000 in Social Photography Sales

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

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