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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Turning Shipping Into a Smart Strategy with NowCandid™
NowCandid 101
October 6, 2025

Turning Shipping Into a Smart Strategy with NowCandid™

5
 minutes read

Shipping isn’t just about getting products into your customers’ hands—it’s a vital part of your business strategy. With NowCandid™, photographers gain control and flexibility to make shipping not just efficient, but profitable and professional.

Let’s explore how shipping can work harder for your business.

1. Flexible Shipping That Fits Your Business

Every photography business is different—and so are its logistics needs. With NowCandid™, you’re in control. You can set your shipping prices on a scale that fits your market, giving you the freedom to align costs with your audience, region, and event type.

Want to keep things straightforward? Match your lab’s costs and pass them directly to customers.


Need to account for higher packaging or handling expenses? Adjust your pricing accordingly.

This flexibility ensures you can stay competitive, protect your margins, and offer customers transparent, fair pricing—without the guesswork or hidden fees.

2. Shipping as a Profit Center

Instead of treating shipping as a pass-through expense, many photographers use NowCandid to turn it into a profit opportunity.

By setting shipping rates slightly higher than lab cost, you can generate additional income per order—a small margin that adds up quickly across dozens or hundreds of orders.

You’re already capturing the moments, managing the orders, and providing the customer experience. Why not let shipping work for you, too?

A few dollars added to each order’s shipping fee can translate into a reliable, consistent revenue stream—helping you grow your bottom line without extra work.

3. Shipping as a Customer Experience Tool

Shipping is more than a logistical step—it’s often the final impression your business makes. With NowCandid, every order is handled through a professional, automated process that builds trust and satisfaction.

✅ Orders are processed with consistent timelines.


✅ Taxes are automatically calculated and remitted as part of NowCandid’s marketplace facilitator model.


✅ Communication is streamlined and branded under your business name.

This creates a professional, polished experience that parents, schools, and organizations love. It’s not just about the product they receive—it’s about the confidence that it will arrive smoothly and on time.

Why It Matters

Traditional photographers often see shipping as an unavoidable expense. NowCandid helps reframe it as a strategic lever—a small but powerful part of your business model that can:

  • Protect your profit margins through scalable rate control.
  • Enhance customer trust with clear, reliable fulfillment.
  • Boost your professional reputation through smooth delivery experiences.

With full control and transparency, you can adjust your shipping strategy any time based on season, event type, or customer feedback.

Final Thoughts

At NowCandid™, our goal is to help photographers build stronger, more profitable businesses—with smart tools that work behind the scenes.

By managing shipping strategically—not just as a necessity but as part of your customer and revenue plan—you can deliver a better experience, strengthen your brand, and keep more of what you earn.

 

👉 Ready to put your shipping strategy to work? Create your free account today and see how NowCandid helps you ship smarter.

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻
Feature Updates
October 3, 2025

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻

4
 minutes read
Hey photo friends!

This week is packed with big news: multi-downloads in the Dashboard, a massive Mobile Dashboard update (with feature parity forever 🎉), and the upcoming Capture App 4.20.8 release.

Let’s jump in:

📋 Dashboard

  • 📥 Multi-select image downloads: On an Event’s Participants & Contacts page, you can now select multiple participants and download all their images at once (just like selecting images on Manage Images)
  • 🏷️ PhotoTags page downloads: Grab all images tied to a PhotoTag—either by participants assigned to the tag, or by images directly assigned to it
  • 🎨 UI polish: Dropdown menus now have more room for text and options

📱 Mobile Dashboard (NowCandid App)

  • 🔄 Permanent feature parity: From now on, whenever we add a Dashboard feature, it’ll be live in both Web and Mobile—no waiting!
  • 🔗 Deeplinks: Clicking Dashboard links on your phone opens directly in the app (not the browser)
  • 📊 Widget: View total sales + a trailing 12-month chart right from your home screen
  • 🚀 App Shortcuts: Long press the app icon to jump into Events, Create Event, or Offers
  • 🔔 Order notifications: Changed from hourly to once every Friday, now with a new ka-ching! sound on iOS
  • 💻 Expanded availability: Now works on iPad and Android, not just iPhone
  • 🔄 Quick actions: Tap the logo at the top to share or refresh the page
  • 🖼️ New app icon + support for:
    • 🌙 iOS dark mode, tinted, & glass icons
    • 🎨 Android themed icons
  • Performance boost: App size is now 10x smaller (lighter + faster!)

Screenshots below!

📷 Capture & Upload App 4.20.8 (coming Oct 3–5)

  • 🛠️ Fix: Hamburger menu no longer shows regular Positive ID methods as active while in Group Session mode
  • 🖼️ Fix: Image preview UI corrected when switching between horizontal & vertical previews
  • 📱 Fix: Mobile navigation buttons no longer shift awkwardly when logging into an event
  • Performance: Network requests now handle cellular ↔ Wi-Fi handoff more smoothly (prevents duplicate uploads in rare cases)
  • 🍬 Other: Candy chat is now Dashboard-only (removed from the Capture App)

That’s everything for this week! 💫

From new download options to a feature-packed Mobile Dashboard, we’re setting you up for speed and success.

Keep being amazing,
Candy 🍬

Weekly Recap: Capture App 4.20.7, GalleryGuard Boost & Retail Tweaks 📸🛡️
Feature Updates
September 19, 2025

Weekly Recap: Capture App 4.20.7, GalleryGuard Boost & Retail Tweaks 📸🛡️

3
 minutes read
Hey photo friends!

Big update week! The Capture & Upload App v4.20.7 is right around the corner, and we’ve got some great new features for sports workflows, roster clarity, and retail protections.

Let’s dig in:

📱 Capture & Upload App 4.20.7 (releasing Sept 19–22)

  • 🔍 Smarter search: Search Name Lookup with both first and last name in one query (not just one or the other)
  • 🔄 Swap Events: New option in the shooting page menu for Positive ID events
  • 🏈 Group Session mode: Added to the shooting page menu for sports events
  • 🗂️ BGR support: Can now shoot in Group Session mode inside BGR folders - uploads into a new folder name “(OriginalFolderName)b”
  • 🏷️ PhotoTags on Group Photos in BGR Folders: Add tags to group shots in Group Session mode when in BGR folders
  • ⌨️ Type & Take Participants now appear in Name Lookup
  • 🎛️ New context menu UI: Wheel/circle menus replaced with clearer buttons and room for more options
  • 📱 UI tweaks:
    • “Manual Name Lookup” renamed simply “Name Lookup” on iPad
    • iOS 26 only: Liquid Glass context menus, native dialogs, keyboards, and controls
    • Error toasts are now native dialogs (prettier + don’t disappear too fast)
    • Info dialogs on event overview use native UI
    • Name Lookup modal now correctly titled “Name Lookup”
  • 🛠️ Fix: Upload toast now shows correct number of uploaded images

🛍️ Retail Site

  • 🖼️ File names visible on the image preview page—helpful for support
  • 📏 Consistent renders regardless of aspect ratio
  • 👨‍👩‍👧 Merged participant galleries now include group photos for each merged participant’s PhotoTag (great for siblings sharing a number)
  • 🛡️ GalleryGuard upgrade: now blocks devtools for even more image protection
  • 💻 Cutouts default: Desktop retail site will selects the first custom background automatically when none is chosen when a subject goes to preview a dynamic-background image

📋 Dashboard

  • 👤 Participant images on records: Registered/Roster Participants with photos now display their gallery image instead of a silhouette on the Dashboard
  • 🖼️ Participant images now show on the Event Overview page for recent orders
  • ⬇️ Participant image downloads now include faux renders

🛠️ Misc

  • 🏅 SportsPics Check-In labels now say Athlete First Name and Athlete Last Name
  • 🏠 Clicking the NowCandid logo in the top-left of the Dashboard now takes you Home
  • 🐞 Bug fixes: Better performance and clarity around PhotoTags, merged participants, personal gallery downloads, and marketing with hidden/BGR images

That’s the roundup! 💫

Keep being amazing,
Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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