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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Weekly Recap: Apple Pay Everywhere, Capture App 4.22 & Clearer Check-Ins 🍬📱
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Weekly Recap: Apple Pay Everywhere, Capture App 4.22 & Clearer Check-Ins 🍬📱

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Hey photo friends! 👋


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🛍️ Retail: Apple Pay in More Browsers

🍎 Apple Pay is now supported on Chrome, Edge, and Firefox

  • 🍎 Including on Windows and Chromebooks. More shoppers can check out faster with fewer steps.

🧾 Manual checkout fixes

  • ✅ Fixed an edge case where “Shipping address is same as billing” still forced shipping entry
  • 🧹 Fixed an edge case where a prefilled participant email had trailing whitespace and blocked checkout

📱 Capture App iOS 4.22

📷 Fujifilm file names now match the camera’s file name

  • Helpful for keeping filenames consistent with what you see on-camera.

📺 AirPlay shows the latest/selected image by default

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  • Underscores are now reserved internally, so the app will prevent using them in folder names going forward.

🏷️ Selfie Check-In Station can require PhotoTag check-in

  • Matches the web behavior and is controlled via your Custom Offer Advanced Settings.

🫥 Check-in reference images hidden from the shooting strip

  • Keeps the strip cleaner and focused on the images that matter for sales.

🖥️ Dashboard: Clarity & Capability Updates

🏷️ Additional Contact badges on PhotoRoster page

  • Additional contacts now show a badge there, just like on the Participant List page.

🚫 Legacy Events can be marked invisible

  • The visibility toggle is now available on legacy event details pages too.

🍬 Candy got smarter and more capable

  • Improvements across: main Candy, Compare Report Candy, Image Timeline Candy, and Mini Candy.

📊 Compare Report improvements

  • ✍️ Fixed a typo
  • 🧠 More intelligent summary output

🧾 Reports fix: Hidden events no longer appear in the specific event selector

🌀 LiveLoop™ Fix

🧼 Cutout preview edge case fixed

  • Cutouts won’t show with a checkered background during the “in-progress” phase. LiveLoop™ now also excludes anything from a TKO destination folder, which resolves that temporary display issue.

✅ Check-In Label Updates

🧑‍🏫 Non-sports Events now use clearer labels

  • “First Name” → Photo Subject’s First Name
  • “Last Name” → Photo Subject’s Last Name

That’s the scoop for this week!

Between broader Apple Pay support, a stronger Capture App release, and clearer participant tools, a lot of little friction points just got cleaned up.

Keep creating magic,
Candy 🍬

Weekly Recap: Horizontal 3D Plaques, Event Calendar View & PhotoTag LiveLoop Links 📅🌀
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Weekly Recap: Horizontal 3D Plaques, Event Calendar View & PhotoTag LiveLoop Links 📅🌀

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Hey photo friends! 👋

Candy here! This week’s updates are big on visual workflows: more orientation options for our 3D products, a new Calendar view for Events, and PhotoTag-powered LiveLoop™ links for better slideshow control.

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🖼️ Big Product Upgrade: Horizontal Orientation for 3D Plaques & Prints

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Prefer a more visual way to plan and review your schedule?

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👀 Great for spotting what’s coming up at a glance, instead of scanning a long list

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🏷️ PhotoTags now have LiveLoop links

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Perfect for running separate slideshows per team, division, day, or group without juggling multiple Events.

🖥️ Dashboard Improvements

🧹 New “Clear” button in Manage Images select mode (clear selections without re-entering select mode)

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Keep creating magic,

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Weekly Recap: Upgraded Grad Plaque, Retail Polish & More🎓✨
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Hey photo friends! 👋


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🎓 Graduation Plaque: New Look, New Render

The Graduation Plaque just got a major upgrade:

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Perfect for seniors and ceremonies where your customers want a keepsake that really feels special.

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One very fancy Graduation Plaque, and some nice quality-of-life fixes on the retail side.

Keep doing great work,

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Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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