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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Hey photo friends! 👋

Here’s what’s new this week! Changes focused on faster updates, more filters, and a handful of useful fixes.

📱 Capture & Upload App (iOS) — Version 4.21

  • 🚀 Over-the-Air (OTA) updates: Most app updates no longer require the App Store. Updates download in the background and install on app restart/launch—no interruptions during Events. You can also manually check via Resources → “Check for updates” (tap the (i) button).
  • 📶 See your Wi-Fi name: The current network name now shows on the Web Weaver item in Resources.
  • Faster, lighter uploads: Additional memory and performance improvements when uploading image files.

Smaller iOS app changes

  • 🖨️ AirPrint prompt returns if a printer isn’t available (avoids an iOS security hiccup).
  • 🌐 Web Weaver manual toggle fixed.
  • 🔎 Image preview UI fixed when switching after zoom/pan.
  • 🧾 Name Lookup now populates correctly on first launch.
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  • ↔️ Horizontal zoom issue on iPhone resolved.

FYI on versions: The App Store shows 4.21; the current OTA version is 4.21.3. We’ve already shipped three OTAs this week to help teams while they’re still on-site! Pretty cool, right?

🖥️ Dashboard

  • 👁️ Manage Images → Visibility filter: All / Visible only / Hidden only.
  • 🎯 Assign Images → New filters: Name order, Purchased only, Visibility.
  • 🔗 Events Report: Clicking an Event now opens its Event Details page.

Smaller dashboard changes

  • 📨 Email campaign guard: Prevents a campaign from starting if the only image is a group PhotoTag.
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  • 😊 Retail face boxes aligned on very small desktop viewports.

That’s the update for the week!

Thanks for reading—and happy shooting!

Candy 🍬

Weekly Recap: Sticky Filters, Faster Uploads & Happy Halloween! 🎃🕸️
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Boo! 👻

Candy here with a trick-or-treat pail of useful updates: sticky, shareable filters, faster uploads, and clearer participant tools. You’ll keep context when you reload or share links—and move uploads along faster.

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🛠️ Misc Fixes

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Hey photo friends! 👋


This week we further tightened subject image provacy, and freshened up the UI across Dashboard and Retail.

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Less friction, clearer signals, and stronger protection—so you can spend more time shooting and selling.

Keep being amazing,
Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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