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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱
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August 15, 2025

Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱

6
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Hey there, photo friends!

We’ve got more PhotoTag goodness this week, along with some handy Capture App improvements and small workflow wins. Here’s what’s new:

🏷️More Ways to Use PhotoTags in the Dashboard

  • • Assign PhotoTags to Participants right from the Participant Details page
  • • See PhotoTag images on the Participant Details page for quick reference
  • • Filter Participants by PhotoTag from the Participant List page
  • • PhotoTags now appear on Scan Cards—assigned tags will print right under the participant’s name
  • • Participant galleries on retail now include group photos from their assigned PhotoTags

📋Smoother Roster & Participant Management

  • • Contacts created via scan cards, rosters, Tap-A-Face, or generic check-in are now fully editable like normal participants—no more “blank” contacts
  • • Roster uploads no longer require you to manually remove parentheses in your files (one less cleanup step!)

📱Capture App 4.20.2 Highlights

  • • Use cellular while connected to CamFi or Canon Wi-Fi (great for maintaining uploads while tethered)
  • • Force cellular use via the Resources page if needed
  • • App badge now shows the number of unuploaded images
  • • Sort and filter by PhotoTag in Name Lookup to speed up team or group sessions
  • • New UI improvements, including:
    • • Fullscreen card scan popup on iPhone
    • • New “Choose Participant” popup design
    • • Native iOS-style dropdowns and toggle switches for a cleaner, faster feel

🖼️Small Retail Site Improvements

  • • When cropping an image with a background selected, the cropper now shows the background so you can see exactly how it will look
  • • Jersey Jotter filter combos are now inclusive—meaning “Black + 0” will only show black jerseys with the number 0, not all black jerseys or all 0 jerseys

That’s it for this week!

Lots of small changes adding up to smoother workflows and better gallery organization. 🏆

Keep being amazing,

Candy 🍬

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook

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 minutes read
High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

Below is a quick look at each event, the opportunities it presents, and the NowCandid tools that help you make the most of them.

🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
  • • Roam & Shoot: Focus on faces & emotional moments, not journalistic shots. The system will do the rest!
  • • PartyPics™: Upload images in real-time for attendees, parents and students to view instantly.

    💡 Every identified face is a potential sale. Automation ensures you don’t miss anyone.

📣 Pep Rally – Spirit & Smiles

  • • Selfie Check-In™: Continue building your attendee database for the weekend.
  • • LiveLoop™: Display photos on the big screen in real-time to build excitement.

    💡 More personalized photos = more likely purchases.

🏈 Football Game – Under the Lights

  • • Face Matching™: Match images to fans, players, and band members automatically.
  • • JerseyJotter™: You can even let fans filter photos by jersey number for easy finds.
  • • Live-Upload: Deliver shots before halftime!
  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

  • • Prepare: Add nominees to Face Matching™ ahead of time with Selfie Check-In™!
  • • Background Removal: Instantly turn sideline shots into elegant portraits.
  • • Live-Upload: Provide those crowning shots well before the night’s over.

    💡Court images have built-in demand, your social pics will encourage bigger package sales!

💃 The Dance – A Night to Remember

  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

    • Even if someone checks-in again, that's no problem! Get everyone to do it as they funnel into the dance.
  • • Digital Backgrounds: Offer multiple themed or elegant options for portraits, our real-time background removal makes it easy.
  • • Photo Booth + LiveLoop™: Between NowCandid's Photo Booth Mode & LiveLoop™, you have multiple upsell options that create more photos and more positive energy!

    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

NowCandid™ turns homecoming into a personalized, real-time, high-volume photography experience—without extra staff.

  • • Efficiency: Automation handles matching, sorting, and delivery.
  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

In short, NowCandid’s software and workflows allow you to capture the full spirit of homecoming

Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

This means happier clients, more sales, and a homecoming weekend where the photographer can enjoy the process as much as everyone else enjoys the photos.

Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!
Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨
Feature Updates
August 8, 2025

Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨

3
 minutes read
Hey there, photo friends!

This week’s updates are small but mighty—because behind the scenes we’re cooking up some bigger projects that we can’t wait to share with you soon.

For now, here’s what’s fresh in your NowCandid™ Dashboard:

👆 Tap-A-Face… from the Web Dashboard!

You’ve always loved Tap-A-Face in the field—now you can do it right from your Dashboard.

From any image’s Image Details Page, head to the Participants tab and click the new Add via Tap-A-Face button. From there:

  1. Click a spot on the image where a face is
  2. Enter the contact info for the person

This will instantly create a new Participant in your Event, kick off Face Matching™, and start marketing their gallery right away. 📸💌

Manage Images -> Details, Logs, and More-> Participants -> Add via Tap-A-Face

📇 Roster Contacts, Upgraded

Contacts you add through Rosters are now much easier to work with! They’ll behave just like your regular Contacts & Participants—meaning:

  • They’re fully editable
  • They can be assigned multiple images without the previous first-image requirement

No more clunky workarounds—just smoother, faster contact management. 🙌

This change will also improve adding Contacts via the "Create Participant" button, as well as Contacts who add themselves to the Event via a Positive ID Event's Simple Check-In.

These kinds of Contacts will just show a silhouette for now, which we may adjust down the line!

That’s it for this week!

Stay tuned—because some very cool things are coming your way soon. 👀✨

Keep being amazing,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

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