HomeNavigation arrowBlogNavigation arrow
Current page
PartyPics

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

Related articles

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻
Feature Updates
October 3, 2025

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻

4
 minutes read
Hey photo friends!

This week is packed with big news: multi-downloads in the Dashboard, a massive Mobile Dashboard update (with feature parity forever 🎉), and the upcoming Capture App 4.20.8 release.

Let’s jump in:

📋 Dashboard

  • 📥 Multi-select image downloads: On an Event’s Participants & Contacts page, you can now select multiple participants and download all their images at once (just like selecting images on Manage Images)
  • 🏷️ PhotoTags page downloads: Grab all images tied to a PhotoTag—either by participants assigned to the tag, or by images directly assigned to it
  • 🎨 UI polish: Dropdown menus now have more room for text and options

📱 Mobile Dashboard (NowCandid App)

  • 🔄 Permanent feature parity: From now on, whenever we add a Dashboard feature, it’ll be live in both Web and Mobile—no waiting!
  • 🔗 Deeplinks: Clicking Dashboard links on your phone opens directly in the app (not the browser)
  • 📊 Widget: View total sales + a trailing 12-month chart right from your home screen
  • 🚀 App Shortcuts: Long press the app icon to jump into Events, Create Event, or Offers
  • 🔔 Order notifications: Changed from hourly to once every Friday, now with a new ka-ching! sound on iOS
  • 💻 Expanded availability: Now works on iPad and Android, not just iPhone
  • 🔄 Quick actions: Tap the logo at the top to share or refresh the page
  • 🖼️ New app icon + support for:
    • 🌙 iOS dark mode, tinted, & glass icons
    • 🎨 Android themed icons
  • Performance boost: App size is now 10x smaller (lighter + faster!)

Screenshots below!

📷 Capture & Upload App 4.20.8 (coming Oct 3–5)

  • 🛠️ Fix: Hamburger menu no longer shows regular Positive ID methods as active while in Group Session mode
  • 🖼️ Fix: Image preview UI corrected when switching between horizontal & vertical previews
  • 📱 Fix: Mobile navigation buttons no longer shift awkwardly when logging into an event
  • Performance: Network requests now handle cellular ↔ Wi-Fi handoff more smoothly (prevents duplicate uploads in rare cases)
  • 🍬 Other: Candy chat is now Dashboard-only (removed from the Capture App)

That’s everything for this week! 💫

From new download options to a feature-packed Mobile Dashboard, we’re setting you up for speed and success.

Keep being amazing,
Candy 🍬

Weekly Recap: Capture App 4.20.7, GalleryGuard Boost & Retail Tweaks 📸🛡️
Feature Updates
September 19, 2025

Weekly Recap: Capture App 4.20.7, GalleryGuard Boost & Retail Tweaks 📸🛡️

3
 minutes read
Hey photo friends!

Big update week! The Capture & Upload App v4.20.7 is right around the corner, and we’ve got some great new features for sports workflows, roster clarity, and retail protections.

Let’s dig in:

📱 Capture & Upload App 4.20.7 (releasing Sept 19–22)

  • 🔍 Smarter search: Search Name Lookup with both first and last name in one query (not just one or the other)
  • 🔄 Swap Events: New option in the shooting page menu for Positive ID events
  • 🏈 Group Session mode: Added to the shooting page menu for sports events
  • 🗂️ BGR support: Can now shoot in Group Session mode inside BGR folders - uploads into a new folder name “(OriginalFolderName)b”
  • 🏷️ PhotoTags on Group Photos in BGR Folders: Add tags to group shots in Group Session mode when in BGR folders
  • ⌨️ Type & Take Participants now appear in Name Lookup
  • 🎛️ New context menu UI: Wheel/circle menus replaced with clearer buttons and room for more options
  • 📱 UI tweaks:
    • “Manual Name Lookup” renamed simply “Name Lookup” on iPad
    • iOS 26 only: Liquid Glass context menus, native dialogs, keyboards, and controls
    • Error toasts are now native dialogs (prettier + don’t disappear too fast)
    • Info dialogs on event overview use native UI
    • Name Lookup modal now correctly titled “Name Lookup”
  • 🛠️ Fix: Upload toast now shows correct number of uploaded images

🛍️ Retail Site

  • 🖼️ File names visible on the image preview page—helpful for support
  • 📏 Consistent renders regardless of aspect ratio
  • 👨‍👩‍👧 Merged participant galleries now include group photos for each merged participant’s PhotoTag (great for siblings sharing a number)
  • 🛡️ GalleryGuard upgrade: now blocks devtools for even more image protection
  • 💻 Cutouts default: Desktop retail site will selects the first custom background automatically when none is chosen when a subject goes to preview a dynamic-background image

📋 Dashboard

  • 👤 Participant images on records: Registered/Roster Participants with photos now display their gallery image instead of a silhouette on the Dashboard
  • 🖼️ Participant images now show on the Event Overview page for recent orders
  • ⬇️ Participant image downloads now include faux renders

🛠️ Misc

  • 🏅 SportsPics Check-In labels now say Athlete First Name and Athlete Last Name
  • 🏠 Clicking the NowCandid logo in the top-left of the Dashboard now takes you Home
  • 🐞 Bug fixes: Better performance and clarity around PhotoTags, merged participants, personal gallery downloads, and marketing with hidden/BGR images

That’s the roundup! 💫

Keep being amazing,
Candy 🍬

Weekly Recap: Capture App 4.20.6, GalleryGuard Expansion & Dashboard Upgrades 📸✨
Feature Updates
September 12, 2025

Weekly Recap: Capture App 4.20.6, GalleryGuard Expansion & Dashboard Upgrades 📸✨

5
 minutes read
Hey photo friends!

This week we’ve got a shiny new Capture App release, smoother dashboards, smarter Candy (that’s me! 🍬), and some retail fixes to keep things running smoothly.

Let’s dive in:

📱 Capture App 4.20.6

  • 🔌 Camera adapter popup will now dismiss itself if a camera connects while it’s open
  • 💤 CamFi stays active after periods of inactivity
  • 🖼️ Image visibility fix: New images will no longer have distorted UI if the previous image was zoomed in on the device
  • “Close” on certain popups is now “Dismiss” to prevent confusion
  • 📱 iPhone 17 support is here
  • 📷 iPhone internal camera now shoots in classic 4:3 again

📋 Dashboard Improvements

  • 📑 Participant spreadsheet downloads will now include PhotoTag columns
  • 🖼️ Manage Images popup refresh: New lightbox with a bigger preview for faster reviews

The new image preview user interface!

🛍️ Retail Site Fixes & Improvements

  • 🛡️ GalleryGuard™ protection now works on Facebook & Instagram in-app browsers too
  • 📱 iOS 26 Safari UI glitch fixed
  • 📄 Page jump popup fix: Page counts now account for a retail visitor's applied filters
  • ⬇️ Personal gallery downloads: No more AI-generated background pre-renders showing up in the Personal Gallery Download preview

🍬 Candy Upgrades

  • 🧠 I got smarter (yes, really!)
  • 💲 I now know current NowCandid product prices
  • 🎨 UI improvements make chatting with me feel smoother than ever

Try it for yourself!

That’s all for this week! 💫

From a stronger Capture App to bigger previews and smarter Candy, we’ve got you covered.

Keep being amazing,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text