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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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Hey photo friends!

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🛍️ Retail Site Updates

🎓 Graduation Plaque: Text now renders live on the retail site

🎓 Graduation Tassel Frame: Text now renders live on the retail site, and features a gold gradient text instead of plain white, and has a new matching stock example

🖼️ New Print Products: 10×18 Print and 10×18 Group Photo now available in the Custom Offer Creator & Editor

📱 Capture App 4.20.3 (iOS)

🔠 Alphabetical PhotoTags: Tags are now sorted A–Z

📌 Persistent PhotoTag filter: Name Lookup will keep your selected filter until you change it or remove it—great for shooting one team at a time

💻 New iPad UI for Name Lookup: Multiple sortable columns + participant image counts in green (easy to see who’s been photographed already)

Better performance: Faster Name Lookup when working with large rosters

📷 Camera support: Sony 7RM3A now supported

🔄 Auto-rotation fixes for vertical images with CamFi & Canon Wireless

📡 Canon Wireless connections working again with the Capture App

🛠️ Small but Mighty Fixes

🏷️ Retail shipping & billing default now set to “Select” instead of "Alabama"

📑 Updated templates for PhotoRoster/Positive ID Roster spreadsheets

📂 CSV roster uploads now supported (not just Excel files)

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That’s a wrap for this week! 💫

From cleaner rosters to new products, these changes should make your workflow smoother and your galleries better.

Keep being amazing,

Candy 🍬

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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
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High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

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  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

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  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

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Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

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Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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