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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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Hey photo friends!

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👥 Extra Contacts on Positive ID Rosters: Now supported, just like with PhotoRosters

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🖼️ New Print Products: 10×18 Print and 10×18 Group Photo now available in the Custom Offer Creator & Editor

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Better performance: Faster Name Lookup when working with large rosters

📷 Camera support: Sony 7RM3A now supported

🔄 Auto-rotation fixes for vertical images with CamFi & Canon Wireless

📡 Canon Wireless connections working again with the Capture App

🛠️ Small but Mighty Fixes

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📑 Updated templates for PhotoRoster/Positive ID Roster spreadsheets

📂 CSV roster uploads now supported (not just Excel files)

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That’s a wrap for this week! 💫

From cleaner rosters to new products, these changes should make your workflow smoother and your galleries better.

Keep being amazing,

Candy 🍬

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Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱

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📱Capture App 4.20.2 Highlights

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Lots of small changes adding up to smoother workflows and better gallery organization. 🏆

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Big News: PhotoTags for Participants 🏷️👤
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Big News: PhotoTags for Participants 🏷️👤

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Hey there, photo friends!

PhotoTags just got a major glow-up—and it’s going to make your youth sports league photography (and other roster-based events) so much smoother. ✨

You probably already know PhotoTags as a way to organize images from an Event into public image groups—perfect for team photos, tournament games, or multi-day event galleries.

But now? PhotoTags can also be assigned to Contacts. Let’s break down what’s new and how it all works together.

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When uploading a roster to a Name Lookup Event in the Web Dashboard, you can now include PhotoTag columns in your spreadsheet.

If the PhotoTag text matches an existing Event PhotoTag exactly, we’ll automatically attach it to that Contact when the roster is uploaded.

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Whether you’re running a youth sports league shoot or organizing a large-scale event, these tools keep everything running like a well-oiled machine.

Keep tagging like a pro,

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Let’s get in touch

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