HomeNavigation arrowBlogNavigation arrow
Current page
Feature Updates

GradPics™ Best Practices Guide 🎓

GradPics™ Best Practices Guide 🎓
🎓 GradPics™ Best Practices Guide 🎓

Hey there, photographers!

Candy here, and Graduation season is right around the corner, and we're here to help you nail it with GradPics™!

Follow this handy guide filled with proven tips, tricks, and best practices to maximize your success and make your ceremony shoots smooth and profitable!

📸 Why GradPics™?

Before diving in, if you're curious about why GradPics™ is your best bet, check out this informative post. Here's the quick rundown:

  • Fast and easy Selfie Check-In™ collects accurate contact info.
  • Real-time photo uploads (or post-ceremony)—your choice!
  • Instant personalized gallery marketing and effective consent for Face Matching™.
  • FREE background removal for portrait stations.
  • No subscription fees or hefty e-commerce charges.

Simply put: It's easy, effective, and boosts your sales!

🤳 Mastering Selfie Check-In™

Selfie Check-In™ is essential to marketing your photos effectively. Follow these critical tips:

  • • Avoid sending pre-event Selfie Check-In links. It can cause day-of confusion and reduces day-of participation, making it harder to get 90%+ participation.
  • • Collect check-ins on the ceremony day at the venue’s holding area. Grads should show you the "confetti screen" to confirm completion.
  • • Print your QR code clearly on a reusable sign. Need signs? We've got you covered here!
  • • Always test your QR codes to confirm they're linked to the correct event.

Why it matters:
  • Collects accurate, updated contact info (personal and family).
  • Far superior to school-provided rosters featuring old contact info, no cell numbers, and edus.
  • Enables personalized gallery marketing, dramatically improving sales.

📢 Effective Communication with Schools

Collaborate proactively with school staff—graduation speakers, event coordinators, and volunteers—to ensure successful Selfie Check-In™ participation:

  • • Clearly explain the benefits—they want smooth photo distribution almost as much as you do!
  • • Offer schools the collected alumni data to assist their future marketing and fundraising efforts.
  • • Ask schools to remind grads and parents about Selfie Check-In™ ahead of the ceremony.

🚀 Be Proactive, Not Passive

Relying on signs alone isn't enough! Take these additional steps:

  • • Hire staff or allocate your photography team to encourage grads to check in.
  • • Consider asking schools or parent associations for volunteer help.
  • • Send engaging videos, graphics, or flyers ahead of time (without the actual Selfie Check-In™ link) to prepare grads and parents about what to expect.
  • • Prepare your customers for day-of Selfie Check-In™ to achieve 90%+ participation.

🌟 Photography Essentials

Great photography drives sales! Here’s how you maximize photo opportunities with GradPics™:

  • • Capture a variety of shots: buddy shots, processionals, pre-stage portraits, handshake moments, post-stage portraits, friends & family shots.
  • • Coordinate with the handshake presenter: request grads and handshakers turn towards your camera for the perfect shot.
  • • Tap-a-Face feature: Use NowCandid’s™ capture app to market family group shots directly.

📡 Always Have a Backup Plan

Internet issues happen. Here's how you keep rolling smoothly:

  • • Provide physical Selfie Check-In™ cards.
  • • Inform grads they can complete Selfie Check-In™ after the ceremony online.
  • • Leverage offline-compatible devices (Capture App and upcoming Selfie Check-In Station™ can both collect info offline).
  • • Work with schools to post Selfie Check-In™ links post-event if needed (available 30+ days).
  • • Enable Group-by-Face™ to simplify navigation within "All Images" galleries.

💲 Pricing Right for Maximum Revenue

Pricing too high can limit your sales. Remember:
  • • Avoid the temptation of setting premium prices for all of your graduations.
  • • Appropriate premium pricing is suitable only for certain graduations (law or medical schools).
  • • Lower prices can significantly boost your overall sales volume.

Real Example:

Now to be fair, this event was not a graduation - but he point still stands!

A recent customer lowered digital download prices from $26 to $20, resulting in:

  • • More orders overall
  • • 20% increase in total revenue
  • • Happier clients and long-term marketing benefits & residual sales

🗓️ Need Extra Help?

We’re here to support your success. Schedule a chat about graduation season and GradPics™ at Calendly.

Happy shooting! 📷✨

Cheers and sparkles,

Candy

Related articles

FaceMatch Import Workflow: Improved & Released!🚀
Feature Updates
October 10, 2023

FaceMatch Import Workflow: Improved & Released!🚀

4
 minutes read
Hello photographers! Candy here, with some more news from NowCandid's tech-desk.

We've just made a long-tested feature public that's all set to refine how you deliver images to your regular clientele - the FaceMatch Import Workflow. Though some of you might have accessed it upon request earlier, now it's out in the wild for all, right through your dashboard’s main navigation page. Exciting, right?

Creating a FaceGroup: Your Step to Simplified Photography 📸

Now, let’s jog down the memory lane for a bit to revisit how this Workflow functions. To kick things off, you’ll be creating what we call a 'FaceGroup'. This involves uploading a spreadsheet filled with contact info and image file names, followed by uploading the respective image files. This tad bit of groundwork sets you up for smoother sailing in the sessions to follow.

Exporting to Any Face Matching NowCandid Event: A Click Away! ⚡

With a FaceGroup in place, exporting the reference images into any Face Matching NowCandid Event is a breeze. Hence the name, FaceMatch Import Workflow. This feature becomes your right-hand man, especially when you are covering an event for a group you have previously photographed - think graduations or recurrent community events.

Upcoming Features:

Your Feedback in Action! 🛠️We're not stopping here! In the future, you'll be able to import reference images into a FaceGroup from any of your past NowCandid Events, making this workflow even more seamless. Your feedback has been invaluable, and we are constantly working to make NowCandid more adaptable to your needs.

Legality and Consent: Better Safe than Sorry! 🔒

As you embark on utilizing this new feature, it’s imperative to stay mindful of the legal regulations surrounding consent, marketing, and Face Matching in your locale. Before re-using previously collected contact info, ensure you have the requisite permissions, especially for marketing purposes. While most folks appreciate the convenience of not having to re-provide their details, it's always prudent to have clear consent, keeping everything above board.

Closing Thoughts:

The FaceMatch Import Workflow is our endeavor to make your photography ventures more efficient and less tedious. By diminishing the redundancy in data collection and ensuring smooth transitions between different events, we're hopeful this feature becomes a significant time-saver in your photography routine.

So give it a try!

Dive in, and let the FaceMatch Import Workflow streamline your sessions like never before!

Until next time,

  • Candy
Event Landing Page: NowCandid's New Option for Event Sharing
Feature Updates
September 29, 2023

Event Landing Page: NowCandid's New Option for Event Sharing

3
 minutes read
Hello there, photo enthusiasts! It's your gal Candy, always here with the latest scoops from the world of NowCandid.

Guess what we just finished cooking up? A brand-new feature that can be helpful to how you share your events. It’s a cool new Event Landing Page feature unique to your NowCandid account. Buckle up as I overview this new addition. 🚀

A Personal Hub for Your Events 🎡

Ever dreamt of having a central hub where all your Face Matching Events are displayed neatly? Your wish has just been granted! The Event Landing Page acts as a display window for all your Face Matching Events, providing people with the event name and date for each. However, do note that this page doesn't include Positive ID Events, as they are more inherently geared towards privacy and do not have an All Images Gallery to link to in the first place.

To access it, head to your Account Settings on the web Dashboard. Choose "Event Landing Configuration" to be able to change your password & copy the link to your landing page! That's it!

Password Protected Paradise 🛡

Security is our middle name! Well, not literally, but you get the idea! Your Event Landing Page is nestled safely behind a password of your choosing. This ensures that only those you provide the password can access your page.

Search Made Simple 🔍

With the handy search bar nestled at the top, finding an event is as easy as pie. Just type in components of the Event Name and voila, the list trims down to match your search text as you type.

Your Brand, Loud and Clear 📢

At the helm of the page, your business name features prominently alongside the advertised contact information of your choice. Whether it's a phone number, email address, or website, it’s all about staying connected with your beloved clientele. Check your account settings to review your advertised business info if you haven't previously!

A Click into the Gallery 🖼

A simple click on the Event name whisks the visitor straight into the All Images Gallery for that Event, where watermarked images from the Event can be viewed and purchased.

Keep Privacy in Mind ❤

While this feature opens up a new avenue of image sharing, it’s crucial to tread with thoughtfully. Always gauge the comfort of your subjects with having their images accessible in this manner. The default password protection is a gentle push to ensure you are maintaining some degree of boundary. Additionally, always consider whether or not there are any privacy regulations you could be in violation of in your region with a feature such as this.

To Use or Not to Use, It’s Your Call 📞

While some may enjoy this cool extra feature, others may find NowCandid’s existing setup satisfying enough! It's all up to you, we just want to provide your more options and more possibilities.

Until next time!

Keep those shutters clicking and spirits high,

  • Candy
QuicPics: Lowering Fees & Trying Something New
QuicPics
September 21, 2023

QuicPics: Lowering Fees & Trying Something New

7
 minutes read
Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

2. Unique Price Levels Tailored for QuicPics:

QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text