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GradPics™ Best Practices Guide 🎓

GradPics™ Best Practices Guide 🎓
🎓 GradPics™ Best Practices Guide 🎓

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Hey there, photographers!

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Candy here, and Graduation season is right around the corner, and we're here to help you nail it with GradPics™!

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Follow this handy guide filled with proven tips, tricks, and best practices to maximize your success and make your ceremony shoots smooth and profitable!

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📸 Why GradPics™?

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Before diving in, if you're curious about why GradPics™ is your best bet, check out this informative post. Here's the quick rundown:

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  • ✅ Fast and easy Selfie Check-In™ collects accurate contact info.
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  • ✅ Real-time photo uploads (or post-ceremony)—your choice!
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  • ✅ Instant personalized gallery marketing and effective consent for Face Matching™.
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  • ✅ FREE background removal for portrait stations.
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  • ✅ No subscription fees or hefty e-commerce charges.

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Simply put: It's easy, effective, and boosts your sales!

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🤳 Mastering Selfie Check-In™

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Selfie Check-In™ is essential to marketing your photos effectively. Follow these critical tips:

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  • • Avoid sending pre-event Selfie Check-In links. It can cause day-of confusion and reduces day-of participation, making it harder to get 90%+ participation.
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  • • Collect check-ins on the ceremony day at the venue’s holding area. Grads should show you the "confetti screen" to confirm completion.
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  • • Print your QR code clearly on a reusable sign. Need signs? We've got you covered here!
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  • • Always test your QR codes to confirm they're linked to the correct event.

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Why it matters:
  • • Collects accurate, updated contact info (personal and family).
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  • • Far superior to school-provided rosters featuring old contact info, no cell numbers, and edus.
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  • • Enables personalized gallery marketing, dramatically improving sales.

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📢 Effective Communication with Schools

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Collaborate proactively with school staff—graduation speakers, event coordinators, and volunteers—to ensure successful Selfie Check-In™ participation:
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  • • Clearly explain the benefits—they want smooth photo distribution almost as much as you do!
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  • • Offer schools the collected alumni data to assist their future marketing and fundraising efforts.
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  • • Ask schools to remind grads and parents about Selfie Check-In™ ahead of the ceremony.

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🚀 Be Proactive, Not Passive

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Relying on signs alone isn't enough! Take these additional steps:

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  • • Hire staff or allocate your photography team to encourage grads to check in.
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  • • Consider asking schools or parent associations for volunteer help.
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  • • Send engaging videos, graphics, or flyers ahead of time (without the actual Selfie Check-In™ link) to prepare grads and parents about what to expect.
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  • • Prepare your customers for day-of Selfie Check-In™ to achieve 90%+ participation.

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🌟 Photography Essentials

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Great photography drives sales! Here’s how you maximize photo opportunities with GradPics™:

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  • • Capture a variety of shots: buddy shots, processionals, pre-stage portraits, handshake moments, post-stage portraits, friends & family shots.
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  • • Coordinate with the handshake presenter: request grads and handshakers turn towards your camera for the perfect shot.
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  • • Tap-a-Face feature: Use NowCandid’s™ capture app to market family group shots directly.

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📡 Always Have a Backup Plan

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Internet issues happen. Here's how you keep rolling smoothly:

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  • • Provide physical Selfie Check-In™ cards.
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  • • Inform grads they can complete Selfie Check-In™ after the ceremony online.
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  • • Leverage offline-compatible devices (Capture App and upcoming Selfie Check-In Station™ can both collect info offline).
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  • • Work with schools to post Selfie Check-In™ links post-event if needed (available 30+ days).
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  • • Enable Group-by-Face™ to simplify navigation within "All Images" galleries.

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💲 Pricing Right for Maximum Revenue

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Pricing too high can limit your sales. Remember:
  • • Avoid the temptation of setting premium prices for all of your graduations.
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  • • Appropriate premium pricing is suitable only for certain graduations (law or medical schools).
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  • • Lower prices can significantly boost your overall sales volume.

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Real Example:

Now to be fair, this event was not a graduation - but he point still stands!

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‍A recent customer lowered digital download prices from $26 to $20, resulting in:

  • • More orders overall
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  • • 20% increase in total revenue
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  • • Happier clients and long-term marketing benefits & residual sales

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🗓️ Need Extra Help?

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We’re here to support your success. Schedule a chat about graduation season and GradPics™ at Calendly.

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Happy shooting! 📷✨

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Cheers and sparkles,

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Candy

Let’s get in touch

If you’re a photographer looking to add NowCandid™ services to your wheelhouse, set up a call with us!