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Customer Spotlight: How Joe Photo Tampa Is Turning Heads with NowCandid's Auto Editor

Customer Spotlight: How Joe Photo Tampa Is Turning Heads with NowCandid's Auto Editor
When you've been in the event photography business for nearly two decades, you've seen just about everything.

But every once in a while, a new tool comes along that changes the game.

For Matt Nassif of Joe Photo Tampa, that tool has been NowCandid's Auto Editor.

Nearly 20 Years of Capturing Memories

Joe Photo Tampa has been photographing events across Florida for almost 20 years. Matt credits much of that journey to his longtime friend and mentor, Ed Kempf of Impact Photography/Joe Photo Iowa.

Back in 2007, Ed introduced Matt to Candid Color Systems, inviting him to visit Oklahoma and see everything CCS had to offer firsthand. That visit marked the beginning of a partnership that continues nearly two decades later.

"I'll be going into my 20th year this fall and feel incredibly blessed to have CCS as my lab. I'm also grateful for my mentor Ed, who has guided me throughout the years."

When NowCandid was just getting started, Matt was there from the beginning. After reconnecting with Jack at a photography conference in Las Vegas in early 2020, he became one of the platform's original beta testers, working closely with the development team to help shape the software.

Today, Matt has been using NowCandid for six years and believes Joe Photo Tampa is one of the platform's largest users.

Taking a Chance on Something New

When Matt first learned about the Auto Editor through a NowCandid newsletter, he immediately saw an opportunity.

One of his long-time clients was celebrating their 20th anniversary, with more than 600 guests expected to attend. Rather than offering another standard event experience, Matt wanted to surprise attendees with something they'd never seen before.

The result?

A huge success.

More than 180 guests participated in the Auto Editor experience.

"It was a TOTAL hit."

Like many photographers, Matt admits he was initially hesitant because of the AI component.

"My biggest hesitation was simply not knowing anything about AI."

Fortunately, a little guidance helped turn uncertainty into excitement.

Creating an Experience Guests Remember

By his third Auto Editor event, Matt had found his rhythm.

"What surprised me the most is how fun, different, and interactive the Auto Editor is."

Guests weren't just participating. They were bringing their friends back to experience it themselves.

"Guests would receive their character on their phone, then come back with more friends so they could try it too. That's a win-win for Joe Photo Tampa!"

The response from event hosts has been equally enthusiastic.

"My customers loved the product, and their guests were showing off their images and posting them online."

More Than a Fun Feature: A Business Opportunity

While the guest experience has been exciting, the business results have been just as impressive.

At Matt's second Auto Editor event, one guest loved the experience so much that she booked Joe Photo Tampa on the spot for another event just 72 hours later.

"The product sells itself."

Matt also sees Auto Editor opening doors in an increasingly competitive market.

"This is an upsell product that can definitely compete with the photo booth world."

Instead of simply taking another picture, photographers can offer clients an interactive experience that guests talk about long after the event ends.

Advice for Fellow Photographers

Matt's advice for photographers considering Auto Editor is simple:

"If not now, when?"

He encourages photographers to spend some time experimenting before introducing it to clients.

"Try it at the office. Test it. Learn what prompts work best for your style and events."

He also offers one important reminder:

"AI isn't perfect. It takes some patience to learn what works best. Once you get your prompts dialed in, it becomes an incredible product."

A Photographer Who Loves What He Does

Whether it's corporate events, parties, or celebrations, Matt simply loves photographing people.

His photography style?

Fun. Outgoing. Professional.

And when it comes to camera gear...

"I bleed Nikon."

Thank You, Joe Photo Tampa!

Matt has been an incredible partner to NowCandid from the very beginning! From helping beta test the platform to embracing new features like Auto Editor and sharing honest feedback along the way.

We're incredibly grateful for photographers like Matt who continue to push the platform forward while creating unforgettable experiences for their clients.

Thank you, Matt, for being part of the NowCandid family. We can't wait to see what you create next.

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Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

2. Unique Price Levels Tailored for QuicPics:

QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

New and Improved SportsPics Now Price Levels!
SportPics
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New and Improved SportsPics Now Price Levels!

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Hey there, it's Candy! 🍭

I'm super thrilled to share that we're taking our SportsPics Now Price Levels up a notch!

Double the Levels, Double the Fun!

We used to have 5 Price Levels, but guess what? We’ve now expanded to 10! And the cherry on top? The middlemost Price Levels have been adjusted to very closely match the most common & successful prices Volume Sports Photographers tend to charge. Whether you're an experienced Volume Sports Photographer or someone just getting into it, these 10 Price Levels should be able to meet most of your needs!

New Products

Hold onto your hats because this is the part that I'm most excited about! We're introducing a plethora of new products for your end consumers to purchase. Want to give your walls a makeover? Our wall clings and cloth banners are perfect for that. Looking to bring photos to life? Dive into our video animations. And that's just scratching the surface! We also have larger statuettes, shimmering metal prints, fun spirit noggins, acrylic cutout magnets, and so much more.

More Desirable Packages

Wait, there’s more! Our new and improved packages are curated with your end customers in mind. Each bundle has been thoughtfully put together to offer a mix of products that are most likely to be purchased together, ensuring that more customers can find the package that they are looking for.

Sample Graphic Improvements

Our graphics team has made some improvements, and I’m excited to present our new & improved sample graphics on the retail site. Designed to capture attention, they're set to give your sales that extra oomph!

To sum it all up, SportsPics Now is not just offering more Price Levels, but an entire overhaul!

As always, if you have any questions or need recommendations, I'm here to help.

Don't forget to review other blog posts for all the latest updates and offerings. And remember, with NowCandid, every click counts!

Candy, signing off! 💖🍬📸

Capture & Upload Images with Our New iOS App! 🎉
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Capture & Upload Images with Our New iOS App! 🎉

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Hey there NowCandid users! It's Candy! 🍬

I'm buzzing with excitement and can't wait to share our latest addition with you all. We've created an iOS version of our Capture & Upload app! Meaning you'll be able to utilize iPads and iPhones with NowCandid finally.

Want to check it out? Here's the link! https://apps.apple.com/app/nowcandid-capture-upload

Seamless Transitions, Familiar Features 🖥 📱

For all our current Windows app users, great news: our new iOS app mirrors almost all the fabulous features you've come to love. From tethering capabilities with Sony, Canon, and Nikon to that handy new wireless connection for Canon cameras, we've got you covered. Utilize our classic Workflows such as Tap-A-Face, Type & Take, Scanner ID, and Name Lookup, all optimized for your Apple devices!

Same Login Process & New Screen Lock Feature 🔐

Forget juggling multiple passwords! Your iOS app login passcode is the same as your Windows app. Easy peasy! Plus, for those of you who love to shoot on the go, we've added a nifty screen lock feature. It ensures no accidental taps on the app when you're immersed in your shots, especially handy if you're using features like the Selfie Check-In.

Capture Moments, Your Way 📸

Want to snap a quick pic (or possibly a QuicPic!) even when you're not connected to Nikon, Canon, or Sony? Go ahead and use the internal camera on your device when not connected to an external camera. Great for emergencies, check-in stations, casual users, and more!

iPad or iPhone? You Decide! 🍏 📱

Whether you're Team iPad or Team iPhone, our new app has got you covered! But here's a hot tip: using an LTE iPad can be a game-changer with those budget-friendly data rates. And remember, for the optimal NowCandid experience, we always champion iPads & devices with LTE connections.

Double the Platforms, Double the Fun! 🎈

After so much anticipation, our Capture & Upload app is now rocking both iOS and Windows platforms! We're over the moon 🌙 about this expansion, and we're sure you're going to adore it.

That's all for now!

Good luck out there, photographers! I'm here cheering you on every click of the way. Happy snapping!

- Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

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How to customize formatting for each rich text
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