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Weekly Recap: Multi-Select, Event Tags & More! ✨

Weekly Recap: Multi-Select, Event Tags & More! ✨
Hello, my fabulous photographers!

Candy here, ready to sprinkle some sparkle on your day with our newest Weekly Recap. We’ve been hard at work improving your NowCandid™ experience, and I’m excited to share all the juicy details. Let’s dive in!

1. Select System in Manage Images 🖼️

We’re introducing a Multi-Select feature to the Manage Images interface:

  • Multi-Select Button: Highlight multiple images at once.
  • Bulk Actions: After choosing your set, tap “Select” at the bottom. You can:
    • Mark them Invisible or Visible
    • Download them all in a single zip file
    • Toggle them as Group Photos or Individual all at once
  • Speedy Management: No more one-by-one adjustments. This should help you power through large batches of images in a fraction of the time!

2. Event Tags 🏷️

There’s a brand-new Extras tab in the Web Dashboard navigation, featuring our new Event Tags tool:

  • Creating Tags: Assign tags to your events (e.g., “Prom,” “Winter Formal,” etc.).
  • Filtering by Tag: On the Events List or in your Events Report, choose an Event Tag to instantly see only those events.
  • Performance Insights: Group your events by theme and get a quick view of how each set is performing all at once.

Tagging is perfect for photographers juggling multiple event types, letting you spot patterns and trends with ease.

Just two Events on this Event tag, but you can add lots!

3. Updates to the Faces Report 👥

Our Faces Report—released last week—has already received some polish:

  • New Revenue Line: Alongside face counts in the chart, you’ll now see a revenue line.
  • Compare Image Types & Sales: See whether couples, solos, or big group shots bring in the most orders.
  • Informed Future Shooting: Focus your time at events on what sells best—maybe it’s the big friend groups or the sweet one-on-one moments.

This view helps you refine your event coverage strategy for max impact.

Ignore the low sales, it was a test Event!

4. Image Details Page 📝

While managing images in your events, you’ll notice a “Details, Logs, and more” link on each image:

  • Expanded Meta Data: Discover camera settings, image size, camera type, and more.
  • Face Matching™ Logs: See if and when a face got paired to a participant; even jump directly to that participant’s gallery.
  • Advanced Troubleshooting: Ideal for debugging customer issues or satisfying your own curiosity about each shot.

It’s more info than we’ve ever provided, so have fun geeking out over the details!

So much image file info and image history now!

5. Big Improvements to the Web Dashboard Image Uploader

Finally, a behind-the-scenes upgrade that’ll make your day-to-day life easier:

  • Upload Up to 5000 Images: Jumping from 1000, so you can batch bigger events in fewer steps.
  • Faster Transfers: As long as you have decent upload speeds, the process should feel snappier overall.
  • Lower CPU Demand: Less strain on your computer, letting you multi-task without slowing to a crawl.

Sometimes it’s the quiet changes under the hood that make the biggest difference.

6. Tiered Pricing Now Live 🎉

After last week’s preview, Tiered Pricing is officially rolled out to SportsPics™, PartyPics™, GradPics™, and other sales-driven events:

  • Upgraded Text & Email Campaigns: We’ve refined the promotional messages to match your Week 1, Week 2, and Week 3 pricing tiers, giving your buyers a clear sense of each week’s small price bump.
  • 365-Day Marketing SMS Replaced with 180: We’ve shortened the final reminder’s timeline from a year to 180 days, aligning better with your event marketing cycle and typical follow-up patterns.

If you haven’t explored Tiered Pricing yet, check it out in your Offer Creator and see how these incremental price changes (and updated marketing) might boost your sales!

That’s all for this week, my wonderful NowCandid™ community.

I hope these new features and improvements empower you to breeze through event management and deliver an even better experience to your clients. As always, if you have questions or feedback, give us a shout.

Until next time—keep capturing those unforgettable moments! ✨

Candy 🍬

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Helpful Tips: Using QuicPics at your Proms

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QuicPics is an innovative photo booth alternative designed to enhance the photo-taking experience at events like proms. As a photographer, QuicPics allows you to offer a modern, fun, and interactive experience for prom attendees, while you get paid upfront for your services. It can be sold as a “mobile photo booth” service, as a manned portrait station akin to traditional photo booths, or as a service where you provide both! Thanks to our cloud, no matter how many photographers or photo stations you have, they’ll all talk to each other, meaning guests only have to provide their contact info once. 

This short guide will walk you through how to effectively use QuicPics for a prom night:

  1. First, Understanding QuicPics:
    QuicPics is quite different from NowCandid’s other programs, it texts image files directly to guests in addition to a link to their online gallery. With NowCandid’s other programs, only links to online galleries of images are delivered. QuicPics also charges the photographer for each image they take and upload to the cloud, making it the only NowCandid feature that charges the photographer in any way.
  2. QuicPics’ Advantage:
    QuicPics is a perfect alternative to traditional photo booths. It's a mobile, modern, interactive, and engaging way to capture memories at proms. With instant texting of images to attendees, QuicPics ensures a seamless experience for everyone involved.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Pricing and Payment:
    As a photographer, it's essential to get paid upfront for your services. We recommend charging between $200 to $300 per photographer hour, possibly offering a discount if they are requesting a large number of photographers and/or hours. Alternatively, talk to the school or with involved parents about increasing the cost of prom tickets to pay for QuicPics services for the prom. Take payments using PayPal, Square, Venmo, via check, checkout on your own website, or whatever means are most convenient for you! Just ensure it looks professional to the school you’re dealing with.
  5. Planning your Workflow:
    To ensure a smooth process, have a tablet available for prom attendees to interact with the QuicPics platform. This will allow them to receive their photos via text message instantly thanks to the LTE connection of the tablets. We recommend using the Tap-A-Face workflow, which simplifies the process of collecting data and pairing it to their face, as well as being a fun addition to the prom already!
  6. Selling the Service:
    To promote your QuicPics services, create a compelling sales pitch that highlights the benefits of a mobile photo booth experience, the convenience of instant photo sharing, and the interactive nature of the platform. Showcase sample photos and emphasize the unique value QuicPics brings to a prom night.

QuicPics is a fun, interactive, and modern solution to traditional photo booths, making it an excellent addition to any prom night. By following these tips, hopefully you'll be able to provide a memorable experience for prom attendees while securing payment for your services. Happy snapping!

Proms: An Untapped Gold Mine
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April 14, 2023

Proms: An Untapped Gold Mine

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Plenty of photographers think photographing a prom is not worth their time and energy. They're not wrong to think that either... as that can often be the case! But, NowCandid's "PartyPics Now!" program has cracked the code and found a way to consistently monetize proms and other school dances!

We analyzed all the proms that took place in 2022 that had utilized PartyPics Now, and found that across dozens of proms, photographers averaged well over $2 per image taken and about $5 per guest at the prom. Not bad, considering the average number of students at any given prom was about 400 students!

The top performing proms well exceeded $2 per image and $5 per guest by doing some combination of the following things:

          • First, they used NowCandid's Selfie Check-In workflow, which gathered the guest's parent's contact data! Marketing the prom images to them as well.

          • Second, they utilized photo stations (sometimes with backdrops and/or props!) with photographer attendants in addition to roaming photographers.

          • And third, they sent 4 or more photographers to ensure they photographed every guest multiple times, making the guest's online galleries (and the larger photo packages) more appealing!

At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!

So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!

And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉

Have any questions? Feel free to contact us! We love to chat. 😃

Stay profitable, photographers! 📸

Cap and Gown Chronicles: Master the Art of Graduation Photography with These Expert Tips
GradPics
April 11, 2023

Cap and Gown Chronicles: Master the Art of Graduation Photography with These Expert Tips

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Graduation day is a momentous occasion, marking the culmination of years of hard work, dedication, and the occasional all-nighter (we're looking at you, college students). As a photographer, you have the unique opportunity to capture these once-in-a-lifetime moments, and we're here to help you make the most of it. From technical know-how to creative flair, we've got you covered with expert tips for optimal graduation photography. And with NowCandid's Grad Pics Now program at your side, you'll be snapping insta-worthy shots in no time. So, ready your camera and let's get started!

  1. Scout the Location:
    Before the big day, visit the graduation venue to familiarize yourself with the layout and lighting conditions. Identify the best spots for group shots, candid moments, and the all-important diploma handoff. This prep work will ensure that you're in the right place at the right time to capture those precious memories.
  2. Use the Right Gear:
    Bring a telephoto lens for close-ups of the stage, a wide-angle lens for group shots, and a fast prime lens for low-light conditions. A monopod or tripod can also help steady your shots and reduce camera shake during those crucial moments and pre- or post-stage cross portraits.
  3. Find the Perfect Angle:
    Get creative with your angles to add depth and interest to your shots. But importantly, always find the right shot in order to get the graduate’s face in the photo! When using NowCandid’s face matching workflows, that’s a very important piece of the puzzle! When you can’t get a good angle, consider asking the school ahead of time to make sure the “handshaker” will always turn towards the camera and smile, prompting the graduates to do the same!
  4. Tell the Story:
    Graduation day is a rollercoaster of emotions, from anticipation to elation. Document the day's events, capturing candid moments and reactions that tell a compelling story. With NowCandid's Grad Pics Now program, you can easily organize and share these images in a personalized gallery, allowing graduates and their families to relive the day for years to come.
  5. Get Creative with Portraits:
    Graduation portraits don't have to be stiff and formal. Encourage the graduates to express themselves, whether it's a celebratory jump or a quirky pose with their diploma. These fun shots will stand out and make lasting memories.

With these expert tips and NowCandid's Grad Pics Now program in your toolkit, you'll be well-equipped to master the art of graduation photography. So, channel your inner photographer and capture the magic of the big day – because, as Ferris Bueller once said, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." And no one wants to miss a moment as special as graduation day. Happy snapping!

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