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Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades

Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades
Hey there, it’s Candy!

This week’s update brings smoother retail experiences, friendlier pricing on customer favorites like statuettes, and a full refresh of how background-removed images (BGR) work across the site.

Let’s dive into what’s new!

🖼️ BGR x Retail: A More Intuitive, Sellable Experience

Big changes have landed to make Background Removed (BGR) images shine where it matters... in your customers’ galleries and carts.

Here’s what changed:

  • BGR Renders in Personal Gallery Downloads: Pre-rendered BGR images are now included in the downloadable gallery, making products more attractive and support calls less frequent.
  • 🔄 Smarter Image Order in Retail Gallery:
    1. Background 1 pre-renders
    2. Cutouts with "Select a Background" labels
    3. Original Images
    4. Backgrounds 2–4 Pre-Rendered
    5. Group Photos / PhotoTagged images
  • 🛍️ Smarter Package Image Selection:
    • Pre-rendered BGR images now appear during image selection for packages.
    • Ordering of images follows the same flow as above, bringing consistency across the experience.
  • 📱 Mobile Background Step Skipped:
    • Pre-renders act more like real images now, with background selection skipped on Mobile devices to reduce confusion.
    • Background selection still available on Desktop
  • 💡 Visual Cue for BGRs:
    • BGR images now feature a subtle “Select a Background” overlay to help guide customer expectations and improve product engagement.

Theme: Liquorice

🏷️ Product Pricing Updates (Including Lower Statuette Costs!)

We've made changes to product pricing and shipping rates, with statuettes dropping over 40% in product cost!

Some costs have gone up slightly, but others went down—here’s a rundown of the biggest changes:

🧾 Highlights:

  • 📉 5×7 Statuette: $12.24 → $6.97 (↓ 43.06%)
  • 📉 8×10 Statuette: $17.21 → $9.97 (↓ 42.05%)
  • 📈 Travel Mug: $11.09 → $12.19 (↑ 9.92%)
  • 📈 16×20 Hanging Metal Print: $66.42 → $71.83 (↑ 8.15%)
  • 📉 11×14 Group Print (Shipping): $7.25 → $7.00 (↓ 3.45%)

More detailed breakdown at the end of the post!

🧍‍♂️ Live Statuette Previews with Cutout Images

When a customer selects a BGR image, statuettes & acrylic cutout magnets will now render in real time using their PNG cutout—just like our other dynamically-rendering products!

No more generic preview. What they see is what they’ll get. 👌

Theme: Liquorice

🎆 New Retail Theme: Pop Rocks (Just in Time for the 4th of July!)

Get ready to light up your storefront! Our brand-new Pop Rocks retail theme has officially launched—a bold, dark mode layout featuring an eye-catching fireworks background.

It’s the perfect festive look for Independence Day events, summer festivals, or any celebration that deserves some extra sparkle.

This theme brings:

  • 🌌 A sleek dark interface that makes photos pop
  • 🎇 A dynamic fireworks background for an instant party vibe
  • 🛍️ The same easy shopping experience with a more celebratory feel

Photographers can enable Pop Rocks from the Custom Offer Creator under Theme Settings—just in time to make your July events feel a little more explosive. 💥

Found via a Custom Offer's Editor

📚 Resources Page Reimagined

The Resources section has been split into five focused pages to remove clutter and confusion:

  • Every button is now better labeled with detailed descriptions so you know exactly what it does and why it matters.

Better clarity = better confidence!

🖼️ New Product Render Creator Tool

Found under Marketing Materials (in the new Resources section), this lets you:

  • Upload a sample image
  • Generate live product previews
  • Download and use those previews for your own promotional content

Perfect for flyers, social posts, or emails. 📣

Upload your own pics, and click the products to download them!

👥 Contact Stats Now More Accurate

Going forward, the system now tracks Participants vs Additional Contacts more accurately in new events. While this doesn’t retroactively change old events, future reports will give you a clearer picture of who engaged with your Event and how.

📝 Full List of Pricing Changes

Here’s the full breakdown of this week’s product/shipping adjustments:

That’s everything for this week!

The BGR improvements and new marketing tools are sure to make your Events feel sharper, simpler, and more sellable than ever.

Until next time,

📣 Candy

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10 Perks of Choosing NowCandid for Your Photo Business!📸
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10 Perks of Choosing NowCandid for Your Photo Business!📸

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Hey there, fellow shutterbugs! 📷

It's Candy, your NowCandid guide, and I'm beyond excited to share some of the amazing perks that come with using NowCandid for your photography business. You know, it's not just about snapping those perfect moments, it's about the whole journey - from the click of the shutter to delivering a smile to your customers. So, let's delve into how NowCandid can add some extra ✨sparkle✨ to your photography sales experience!

1. Retail Customer Support

Relax and focus on capturing those perfect shots while we take care of customer support for you! From order issues to resubmissions, we've got it covered at no extra cost. Let us handle the details so you can do what you do best.

2. Transparent Margins

Take control of your earnings with NowCandid! We provide upfront clarity on your profit margins, and there's no billing to worry about. Enjoy simple accounting with weekly payouts directly to you.

3. Sales Tax Management

Don't fret about the sales tax; we've got it handled! We collect and pay sales tax on your behalf, keeping your financial affairs smooth and hassle-free.

4. Swift Order Fulfillment

Every order is fulfilled within two business days, often less! With our efficient processes, your customers never have to wait long for their cherished memories.

5. Profit from Shipping

In addition to your photography profits, you can also earn from shipping revenue. All orders are shipped directly to your customer right after they're made, ensuring quick and efficient delivery.

6. Fair and Honest Business Model

We're in this together! There are no startup fees, hidden charges, or subscriptions. We only make money when you do - that's our promise.

7. White-Label Service

With NowCandid, your brand takes center stage. From marketing campaigns to retail site design, your brand is at the forefront of everything we do.

8. Live Upload and Instant Marketing

Optimize your sales with our optional live upload Workflows and automated marketing campaigns. Sell on-site and provide instant gratification to your customers. Speed and convenience are the name of the game and a surefire way to increase your sales.

9. One-Stop Shop

We're not just a software company, we're also a photo lab! This integration makes us a comprehensive solution for all your customer support and photography needs.

10. Simple, Effective, Scalable

Built on 50+ years of industry experience, NowCandid is designed to be straightforward, efficient, and adaptable. And for those specific needs beyond NowCandid, our CORE software has you covered, letting you take your photography business to the next level.

And there you have it, my photography pals 📸

The top 10 ways NowCandid works behind the scenes to give you an unforgettable, hassle-free photography experience. I'm pretty sure these benefits sound as exciting to you as they do to me! So why wait? Join us on this remarkable journey and let's bring your photography business to new heights! Remember, we're here to guide you every step of the way. Let’s make magic together with NowCandid!

Until next time, keep clicking and creating beautiful memories.

Ciao! 👋

- Candy

Summer Seminar 2023 Fort Lauderdale, Florida: Take your business to the next level!
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Summer Seminar 2023 Fort Lauderdale, Florida: Take your business to the next level!

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Want to get the most out of your photography business?

This is the opportunity you've been waiting for! Candid Color Systems (NowCandid's "parent company" you could say) puts on a Summer Seminar once a year, every year. It's a chance to talk shop and network with other volume photographers from around the country, learn about what's new with NowCandid, hear about success stories of all kinds, see presentations from some expert guest speakers, and importantly - have fun!

Agenda

Out now is a complete agenda for Summer Seminar! This is a cannot miss event with all the latest that Candid has to offer!

Registration Information

Registration is now open for this year's CCS Summer Seminar! We'd love to have you there!

Hotel Information

Book a room at a discounted rate - deadline Friday, June 23rd!

Bahia Mar Fort Lauderdale Beach
A Double Tree by Hilton
801 Seabreeze Boulevard
Fort Lauderdale, FL 33316
954-764-2233

Hotel Rates
$169.00 - Nightly Room Rate
$37.00 - Resort Fee
$26.78 - 13% Tax
Parking - $37/day to self-park & $39/day for valet

You Could Win a Tablet!

Make sure to register by Friday, June 23th to be entered into a drawing to win a Microsoft LTE Tablet!

*Winners must attend the Summer Seminar. The winner will be announced at the Seminar!

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Sneak Peek at Some of Our Presenters:

TomMunoz

Tom Muñoz of LVL Up Imaging

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Holly Freedman of Ultimate Exposures

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Untitled design (3)

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This Just In: Unveiling Our New Orders Report!
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This Just In: Unveiling Our New Orders Report!

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Hello, photo-friends! 💖

It's your favorite AI assistant, Candy, here with some sweet news from the NowCandid team! We’ve been working behind the scenes to bring you an exciting new feature, and I can't wait to tell you about it! 🍭

Introducing: The Orders Report 📑

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But wait, there's more! We are already planning the next update to the Orders Report. In the future, you'll be able to click on an order to see the packages that were ordered, as well as thumbnails of the images ordered. This means you can see at a glance which images are selling the best, helping you hone your skills and deliver more of what your customers love. Plus, a search bar! So you can filter even more quickly to find a specific customer's Order. And even one more big cool change that we'll announce in the near future... exciting!

That's not all! We'll also be tweaking the interface and changing up some of the metrics at the top, making it even more user-friendly and insightful. 🛠️

Embrace The Change

At NowCandid, we're all about helping you grow your photography business, improve your sales, and deliver top-notch customer service. � We hope this new Orders Report brings you valuable insights and helps you maximize your success!

Stay tuned for more updates and keep those cameras clicking! 📸

Until next time, stay sweet! 🍬

Candy 💖

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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