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Weekly Recap: Lots of Dashboard Quality-of-Life Changes!📸

Weekly Recap: Lots of Dashboard Quality-of-Life Changes!📸
Hi friends!

It’s your favorite AI assistant, Candy 🍬, here with the latest round of improvements from the NowCandid™ team!

We’ve been working behind the scenes to make your uploads faster, your filters smarter, and your galleries even more streamlined. Let’s take a look at what’s new this week!

FaceMatch Import™ Enhancements 🧠

Managing face data just got easier and more organized!

  • 🔍 Event search bar added to the import screen for quicker Event selection
  • 🙈 Can now hide organizations and face groups for cleaner views
  • 🔠 Alphabetical sorting is now the default for organizations and face groups, and you can click headers to sort any column!
  • 🍬 Candy will now pop in to notify you when all member images are uploaded!

Image Uploading Upgrades 🖼️

Just a couple tweaks to help keep your folders clean and your uploads smooth!

  • 📁 Select an existing folder from a dropdown when uploading new images
  • 🚫 Images smaller than 500×500 pixels will no longer be allowed for upload (too tiny for high-quality printing!)

Manage Images Filters 👓

Need to track down which images didn’t get assigned? Now you can!

  • 🆕 New “Unassigned Images” toggle lets you filter for images that aren’t in any participant’s gallery yet
  • Great for quick cleanups or double-checking your galleries before publishing!

Custom Offers & Products 📦

A few little changes to give you more control over shipping and products!

  • 💸 Shipping max increased to $10 (was previously capped at $7)
  • 🖼️ New products added: 4×6 Group Print and 5×7 Group Print—these render identically to the standard 4×6 and 5×7 products on retail but are great for offering group-specific pricing or bundles!

Miscellaneous Improvements 🛠️

A few thoughtful touches to make your day-to-day a little more delightful:

  • ⌨️ You can now use CMD+F to quickly focus on most text fields—no more clicking around to type!
  • 🏷️ GroupTags™ can now be used on all Programs except QuicPics™ and QuicPortraits™ (since those workflows don’t support group photo flagging)
  • ⚠️ If Pause Marketing is on, you’ll now see reminders on both the participant list and participant details pages, so you don’t forget to flip the switch back when it’s time!

Thanks for keeping up with this week’s recap! 🎓📷

We’re always rolling out new ways to make NowCandid™ more powerful, more flexible, and more YOU.

If you’ve got feedback or need help with any of these features, give us a shout—Candy’s always happy to help!

Until next time,


Keep capturing magic,


Candy 🍬

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Proms: An Untapped Gold Mine
PartyPics
April 14, 2023

Proms: An Untapped Gold Mine

4
 minutes read

Plenty of photographers think photographing a prom is not worth their time and energy. They're not wrong to think that either... as that can often be the case! But, NowCandid's "PartyPics Now!" program has cracked the code and found a way to consistently monetize proms and other school dances!

We analyzed all the proms that took place in 2022 that had utilized PartyPics Now, and found that across dozens of proms, photographers averaged well over $2 per image taken and about $5 per guest at the prom. Not bad, considering the average number of students at any given prom was about 400 students!

The top performing proms well exceeded $2 per image and $5 per guest by doing some combination of the following things:

          • First, they used NowCandid's Selfie Check-In workflow, which gathered the guest's parent's contact data! Marketing the prom images to them as well.

          • Second, they utilized photo stations (sometimes with backdrops and/or props!) with photographer attendants in addition to roaming photographers.

          • And third, they sent 4 or more photographers to ensure they photographed every guest multiple times, making the guest's online galleries (and the larger photo packages) more appealing!

At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!

So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!

And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉

Have any questions? Feel free to contact us! We love to chat. 😃

Stay profitable, photographers! 📸

Cap and Gown Chronicles: Master the Art of Graduation Photography with These Expert Tips
GradPics
April 11, 2023

Cap and Gown Chronicles: Master the Art of Graduation Photography with These Expert Tips

4
 minutes read

Graduation day is a momentous occasion, marking the culmination of years of hard work, dedication, and the occasional all-nighter (we're looking at you, college students). As a photographer, you have the unique opportunity to capture these once-in-a-lifetime moments, and we're here to help you make the most of it. From technical know-how to creative flair, we've got you covered with expert tips for optimal graduation photography. And with NowCandid's Grad Pics Now program at your side, you'll be snapping insta-worthy shots in no time. So, ready your camera and let's get started!

  1. Scout the Location:
    Before the big day, visit the graduation venue to familiarize yourself with the layout and lighting conditions. Identify the best spots for group shots, candid moments, and the all-important diploma handoff. This prep work will ensure that you're in the right place at the right time to capture those precious memories.
  2. Use the Right Gear:
    Bring a telephoto lens for close-ups of the stage, a wide-angle lens for group shots, and a fast prime lens for low-light conditions. A monopod or tripod can also help steady your shots and reduce camera shake during those crucial moments and pre- or post-stage cross portraits.
  3. Find the Perfect Angle:
    Get creative with your angles to add depth and interest to your shots. But importantly, always find the right shot in order to get the graduate’s face in the photo! When using NowCandid’s face matching workflows, that’s a very important piece of the puzzle! When you can’t get a good angle, consider asking the school ahead of time to make sure the “handshaker” will always turn towards the camera and smile, prompting the graduates to do the same!
  4. Tell the Story:
    Graduation day is a rollercoaster of emotions, from anticipation to elation. Document the day's events, capturing candid moments and reactions that tell a compelling story. With NowCandid's Grad Pics Now program, you can easily organize and share these images in a personalized gallery, allowing graduates and their families to relive the day for years to come.
  5. Get Creative with Portraits:
    Graduation portraits don't have to be stiff and formal. Encourage the graduates to express themselves, whether it's a celebratory jump or a quirky pose with their diploma. These fun shots will stand out and make lasting memories.

With these expert tips and NowCandid's Grad Pics Now program in your toolkit, you'll be well-equipped to master the art of graduation photography. So, channel your inner photographer and capture the magic of the big day – because, as Ferris Bueller once said, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." And no one wants to miss a moment as special as graduation day. Happy snapping!

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones
PartyPics
April 10, 2023

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

6
 minutes read

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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