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Turning Shipping Into a Smart Strategy with NowCandid™

Turning Shipping Into a Smart Strategy with NowCandid™

Shipping isn’t just about getting products into your customers’ hands—it’s a vital part of your business strategy. With NowCandid™, photographers gain control and flexibility to make shipping not just efficient, but profitable and professional.

Let’s explore how shipping can work harder for your business.

1. Flexible Shipping That Fits Your Business

Every photography business is different—and so are its logistics needs. With NowCandid™, you’re in control. You can set your shipping prices on a scale that fits your market, giving you the freedom to align costs with your audience, region, and event type.

Want to keep things straightforward? Match your lab’s costs and pass them directly to customers.


Need to account for higher packaging or handling expenses? Adjust your pricing accordingly.

This flexibility ensures you can stay competitive, protect your margins, and offer customers transparent, fair pricing—without the guesswork or hidden fees.

2. Shipping as a Profit Center

Instead of treating shipping as a pass-through expense, many photographers use NowCandid to turn it into a profit opportunity.

By setting shipping rates slightly higher than lab cost, you can generate additional income per order—a small margin that adds up quickly across dozens or hundreds of orders.

You’re already capturing the moments, managing the orders, and providing the customer experience. Why not let shipping work for you, too?

A few dollars added to each order’s shipping fee can translate into a reliable, consistent revenue stream—helping you grow your bottom line without extra work.

3. Shipping as a Customer Experience Tool

Shipping is more than a logistical step—it’s often the final impression your business makes. With NowCandid, every order is handled through a professional, automated process that builds trust and satisfaction.

✅ Orders are processed with consistent timelines.


✅ Taxes are automatically calculated and remitted as part of NowCandid’s marketplace facilitator model.


✅ Communication is streamlined and branded under your business name.

This creates a professional, polished experience that parents, schools, and organizations love. It’s not just about the product they receive—it’s about the confidence that it will arrive smoothly and on time.

Why It Matters

Traditional photographers often see shipping as an unavoidable expense. NowCandid helps reframe it as a strategic lever—a small but powerful part of your business model that can:

  • Protect your profit margins through scalable rate control.
  • Enhance customer trust with clear, reliable fulfillment.
  • Boost your professional reputation through smooth delivery experiences.

With full control and transparency, you can adjust your shipping strategy any time based on season, event type, or customer feedback.

Final Thoughts

At NowCandid™, our goal is to help photographers build stronger, more profitable businesses—with smart tools that work behind the scenes.

By managing shipping strategically—not just as a necessity but as part of your customer and revenue plan—you can deliver a better experience, strengthen your brand, and keep more of what you earn.

 

👉 Ready to put your shipping strategy to work? Create your free account today and see how NowCandid helps you ship smarter.

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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
Events
August 12, 2025

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook

8
 minutes read
High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

Below is a quick look at each event, the opportunities it presents, and the NowCandid tools that help you make the most of them.

🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
  • • Roam & Shoot: Focus on faces & emotional moments, not journalistic shots. The system will do the rest!
  • • PartyPics™: Upload images in real-time for attendees, parents and students to view instantly.

    💡 Every identified face is a potential sale. Automation ensures you don’t miss anyone.

📣 Pep Rally – Spirit & Smiles

  • • Selfie Check-In™: Continue building your attendee database for the weekend.
  • • LiveLoop™: Display photos on the big screen in real-time to build excitement.

    💡 More personalized photos = more likely purchases.

🏈 Football Game – Under the Lights

  • • Face Matching™: Match images to fans, players, and band members automatically.
  • • JerseyJotter™: You can even let fans filter photos by jersey number for easy finds.
  • • Live-Upload: Deliver shots before halftime!
  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

  • • Prepare: Add nominees to Face Matching™ ahead of time with Selfie Check-In™!
  • • Background Removal: Instantly turn sideline shots into elegant portraits.
  • • Live-Upload: Provide those crowning shots well before the night’s over.

    💡Court images have built-in demand, your social pics will encourage bigger package sales!

💃 The Dance – A Night to Remember

  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

    • Even if someone checks-in again, that's no problem! Get everyone to do it as they funnel into the dance.
  • • Digital Backgrounds: Offer multiple themed or elegant options for portraits, our real-time background removal makes it easy.
  • • Photo Booth + LiveLoop™: Between NowCandid's Photo Booth Mode & LiveLoop™, you have multiple upsell options that create more photos and more positive energy!

    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

NowCandid™ turns homecoming into a personalized, real-time, high-volume photography experience—without extra staff.

  • • Efficiency: Automation handles matching, sorting, and delivery.
  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

In short, NowCandid’s software and workflows allow you to capture the full spirit of homecoming

Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

This means happier clients, more sales, and a homecoming weekend where the photographer can enjoy the process as much as everyone else enjoys the photos.

Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!
Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨
Feature Updates
August 8, 2025

Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨

3
 minutes read
Hey there, photo friends!

This week’s updates are small but mighty—because behind the scenes we’re cooking up some bigger projects that we can’t wait to share with you soon.

For now, here’s what’s fresh in your NowCandid™ Dashboard:

👆 Tap-A-Face… from the Web Dashboard!

You’ve always loved Tap-A-Face in the field—now you can do it right from your Dashboard.

From any image’s Image Details Page, head to the Participants tab and click the new Add via Tap-A-Face button. From there:

  1. Click a spot on the image where a face is
  2. Enter the contact info for the person

This will instantly create a new Participant in your Event, kick off Face Matching™, and start marketing their gallery right away. 📸💌

Manage Images -> Details, Logs, and More-> Participants -> Add via Tap-A-Face

📇 Roster Contacts, Upgraded

Contacts you add through Rosters are now much easier to work with! They’ll behave just like your regular Contacts & Participants—meaning:

  • They’re fully editable
  • They can be assigned multiple images without the previous first-image requirement

No more clunky workarounds—just smoother, faster contact management. 🙌

This change will also improve adding Contacts via the "Create Participant" button, as well as Contacts who add themselves to the Event via a Positive ID Event's Simple Check-In.

These kinds of Contacts will just show a silhouette for now, which we may adjust down the line!

That’s it for this week!

Stay tuned—because some very cool things are coming your way soon. 👀✨

Keep being amazing,

Candy 🍬

Weekly Recap: PhotoCoach Support, Acrylic Puzzles & More! 🧠🧩
Feature Updates
August 1, 2025

Weekly Recap: PhotoCoach Support, Acrylic Puzzles & More! 🧠🧩

4
 minutes read
Hey there, photo friends!

Candy here with some sweet new updates from your NowCandid™ Dashboard.

We've got a powerful new coaching tool, a fun new product to sell, and a bunch of workflow-boosting fixes to round it out.

Let’s dive in! ✨

🆕 New Feature: PhotoCoach

Introducing PhotoCoach—your new secret weapon for improving the quality of your photographers’ photos over time! 🧠📷

With PhotoCoach, you can:

  • • Review images from your Events and flag them with issues like "Acceptable," “Duplicate,” “Exposure Issue,” “Cropping Issue” and more (and make your own categories too!)
  • • Track photographer photo quality over time
  • • Send automatic feedback reports to your photographers with a breakdown of image counts & issue counts

It’s perfect for helping your team take more sellable images—leading to happier clients and stronger sales!

Find it now under Tools & More on your Dashboard and start coaching like a pro. 💪

Note: PhotoCoach is not new for CORE™ users (CORE™ is our sister-software at Candid Color Systems™), but it's new to NowCandid™! And it's had some feature improvements recently so it is now web-based! Woo!

It takes a little getting used to, but once you are, it's super easy and super fun!

🧩 NEW: 8×10 Acrylic-Backed Puzzle

Puzzle fans, rejoice! 🎉 You can now sell a 56-piece acrylic-backed 8×10 puzzle, complete with cute live-rendered previews on the retail site.

Why customers will love it:

  • Unique gift or keepsake
  • Durable acrylic & display-worthy

Even the little detahced pieces in the top right live-render, yay! - Theme: Liquorice

🔗 URL Filtering Just Got Smarter

Now when shoppers apply filters on the retail site, those filters update the URL automatically—making filtered views shareable with friends & family!

Not much more to say about this one, just a cool touch! :)

🛠️ Misc Tweaks & Fixes

A roundup of small but mighty changes:

  • 📥 Dynamic Personal Gallery Downloads can now be purchased by shoppers via Favorites!
    • A great addition for action sports—gives customers a “buy all” option that scales with the number of images selected, even when shopping from an All Gallery.
  • 🧑‍🤝‍🧑 Group-by-Face filter popup now shows only unique faces
    • Applies to new Events only—re-run Group-by-Face on past Events if needed!
  • 🗂 BGR Folders are editable again via the “Edit Folder” option
  • 🖼 Retail site now scrolls past the cover photo if a filter is selected from the initial popup
    • A smoother experience when arriving to an All Images gallery
  • 🧍‍♀️ Selfie Check-In button transforms post-Face Matching
    • It now becomes a second Retail Site button after expiration
  • 🧾 Invoice History tool now displays all past invoices, not just recent ones

That’s everything for this week! 💫

Whether you're giving photo feedback, selling puzzles, or just tidying up your workflow—we’ve got your back.

More soon!
Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
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