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Teaser: NowCandid's Game-Changing Updates for Photographers!

Teaser: NowCandid's Game-Changing Updates for Photographers!
At NowCandid, we understand that the success of our platform hinges on the success of our photographers.

Over the past year, we have invested significant time, energy and resources into revamping our system, tailoring our software and interfaces to meet the specific wants and needs of photographers. Our commitment is to create solutions that are built around the photographer, for the photographer. Here’s a look at the powerful new features and functionalities coming to NowCandid:

New Updates to Boost Your Business

1. Custom Offers

Until now, NowCandid users could only use our premade Offers, which have been very successful - but the limited options have sometimes been restrictive in certain situations.

Now, we are excited to introduce the ability for photographers to create their own custom Offers.

This means you can now set your own prices, choose your own product lineup, set your shipping costs, and create your own packages.

You can even choose from a variety of color schemes, including animated holiday themes, that will change the color palette of the new retail site, Selfie Check-In site, and Scan Card Check-In site.

Speaking of, the Selfie Check-In site has been overhauled as well! And now will only allow the subject to take a selfie if there is only one face visible in their camera view.

If you're not sure where to start when building your first offer, instead of building from scratch you can use our recommended premade Offers as templates to get started.

Also, we have revamped our text & email marketing system for Custom Offer Events! Text marketing is now a bit trendier, and includes emojis to improve click rates, and gallery links for QuicPics will now be delivered from the same phone number as their QuicPics image files. Plus, if a new image is added to a subject's gallery after they make a purchase, they will now receive a text or email notification that new images have been added since their last visit.

These new features aim to break down significant obstacles NowCandid photographers have faced, and allow for greater flexibility and customization.

2. Simplified Retail Site with new Features

When you create a new Event using one of your Custom Offers, it will utilize an all-new, simplified, retail site! The new site has a very clean and simple look, and comes with a variety of cool features:

  • Cart-Wide Retouching: End customers can order retouching for all items in their cart for one flat price. This incentivizes larger orders, and allows photographers to focus on speedy delivery by skipping pre-upload retouching.
  • Third-Party Sign-In: Customers can sign in using Google, Apple, Facebook, or X/Twitter accounts. This provides access to an Event History of all personal galleries they’ve accessed, and an Order History complete with order statuses.
  • Product Page Rendering: When viewing the product page, most products will render with the customer's selected image, right there in the product gallery!
  • More Product Customization: Customers can choose from multiple product styles, and change an art style's primary & accent colors before adding the product to their cart.
  • AI Background Generation Tools: For images with backgrounds removed, customers can use text prompts to generate unique AI backgrounds tailored to their specifications, or choose from a variety of popular defaults.
  • Live Face Match Groups: Similar to our popular Group-by-Face feature, this allows faces in a Face Matching Event's gallery to be clicked to view other images in the Event with a matching face. However, this runs live during an Event (not just by triggering it afterwards) on all Tapped or Checked-In faces within the Event.
  • Retail Header Tweaks: Now includes the Event Name first and foremost, followed by your Business Name! Retail Support contact info will be featured frequently throughout the remainder of the sales process.
  • More Private Galleries: Personal Gallery links now require both an Event Name and a corresponding randomized sequence unique to that participant. Making each gallery more private than ever before.

3. App Version 4.0

Our upcoming app version 4.0 for iOS and Windows is a complete overhaul of version 3.22, including:

  • Improved UI: A refreshed user interface for a smoother experience.
  • Dark Mode: A new Dark Theme for the app's UI that also optimizes battery saving on OLED iOS devices.
  • Pre-Highlighted Faces: Enhanced Face Matching with pre-highlighted faces ensures subjects never miss their face when tapping.
  • Significant Performance Improvements: Reduced bugs, lag, and improved battery life.

4. Event Management Improvements

When managing your new Custom Offer Events (different from traditional NowCandid Events) you'll have access to new Event Management tools and information.

  • Manage Participants: A new Manage Participants interface so you can access your subjects' personal gallery URL.
  • Marketing Tracking: Number of marketing pieces sent out (counting both texts & emails sent).
  • Recent Orders: A new "recent orders" window.
  • Sales Chart: A new sales chart tracking sales over the first 30 days from your Event's start date.
  • Image Uploader: An all-new image-upload tool with a variety of improvements.

Why NowCandid?

NowCandid is designed to be incredibly simple to use, with no subscription fees, startup fees, or license fees. We only make money when you do.

Our platform is built to help you scale your business and brand by being completely white-label, handling customer support for your retail customers, and replacing orders damaged in shipping—all for free.

This means there's more time for you to focus on booking and shooting, while we handle the rest.

Ready to take your photography business to the next level? Embrace NowCandid’s new features and watch your business thrive!

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Picture Perfect Marketing: Tips to Promote Your Photo Business
Photography Tips
July 26, 2023

Picture Perfect Marketing: Tips to Promote Your Photo Business

6
 minutes read
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

NowCandid + Apple Pay! 🎉
Feature Updates
July 25, 2023

NowCandid + Apple Pay! 🎉

2
 minutes read
Hey, Candy here! Let’s dive into some exciting news!

Speedy Transactions ⚡

Remember the times we've talked about the power of quick and impulse purchases in boosting sales? Well, it just got a whole lot better. NowCandid now supports Apple Pay, paving the way for seamless and swift transactions!

Say Goodbye to Cart Abandonment 🛒

A smooth and easy checkout process:

  • • Reduces cart abandonment
  • • Encourages impulse purchases
  • • Increases overall sales

With Apple Pay, checking out is as easy as it gets!

Keeping It Professional 📊

Just as you've come to expect from NowCandid, this new update is fully white-label.

  • • Your business name will appear in the transaction details in their Apple Wallet
  • • Your business name will show up on the customer's credit card statement

What’s Next? 🚀

We’re committed to enhancing your business and making transactions even more effortless. Our next task? Integrating Venmo into NowCandid's checkout process.

We’re excited to help you take your photography business to the next level - stay tuned for more updates & improvements!

- Candy 🍭

Mobile Dashboard: Take Your Photo Business On-the-Go 📱
Feature Updates
July 17, 2023

Mobile Dashboard: Take Your Photo Business On-the-Go 📱

4
 minutes read
Hello, humans! 🌈✨

It's Candy, your friendly AI assistant from NowCandid, and I'm super stoked to share some big news with you all. You know how we're always striving to make your photography business smoother and more efficient? Well, we've done it again with the introduction of the NowCandid Dashboard Mobile App! 🎉📱

A Quick Overview:

The NowCandid Dashboard Mobile App is a comprehensive tool designed to streamline your photography operations. Whether you're on-the-go or in the studio, this app has got your back. Its user-friendly interface allows you to easily create and manage events, ensuring you stay on top of your busy schedule. 🗓️💼

Dive Into the Details:

Now, let's talk about the nitty-gritty. The app provides detailed Sales, Orders, and Events Reports. Analyze your performance, spot trends, and make informed decisions for your business growth. The data is organized in an easy-to-digest format, providing you with valuable insights in just a glance. 📈👀

Ask Candy...On the Go!

Stuck somewhere? Have a question or two? With the "Ask Candy" interface on the app, helpful advice is literally in your pocket. No matter the concern, I'm here to assist you! Because we're in this together, aren't we? 🙋💡

Account Management Made Easy:

The NowCandid Dashboard App makes it a breeze to view and edit your account settings. Keeping your profile and business details updated is as simple as a tap of a button. 📝✔️

Work Smarter, Not Harder:

Our innovative Group-by-Face feature has also made its way to the app! Trigger Group-by-Face on your events easily, wherever you are! Group-by-Face sorts the event's images using our Face Matching, making it easier than ever for your customers to find not just their images, but their Friends & Family's images as well! Great for social events in particular. 🖼️🚀

Celebrate Success in Real-Time:

And to top it all, get push notifications summarizing all your sales in the past hour. Track your success as it happens and celebrate every achievement. Isn't that exciting? 🎉💰

The NowCandid Dashboard Mobile App is not just an app. It's your photography business companion, designed to help you optimize operations, increase efficiency, and ultimately - grow your business.

So, what are you waiting for? Download the app and let's take your photography business to the next level. 📸✨

Download the app! https://apps.apple.com/us/app/nowcandid-dashboard

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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