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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Candy's Weekly Recap: Extended Positive ID Events, Enhanced Order Details & More!📸🎉
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December 6, 2024

Candy's Weekly Recap: Extended Positive ID Events, Enhanced Order Details & More!📸🎉

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Hello, my fabulous photographer friends!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap! 🌟

We've been tinkering away to bring you some delightful updates that'll make your NowCandid experience even better—just in time for the holiday season! Let's dive in! 🏊‍♀️

1. Extended Duration for Positive ID Events 🎅

Great news for those capturing the magic of the season!

  • Positive ID Events Now Up to 30 Days Long: You can now edit your Positive ID Workflow events to extend their end date up to 30 days.
  • Why This Matters:
    • Longer Visibility: Events will stay visible on the selection screen of the Capture & Upload App for a longer period, beyond the typical 5-day range.
    • Perfect for Holiday Events: This change is especially helpful for those using our Scanner ID and Type & Take workflows for Santa photos and other festive events.
  • Note: This extension is currently only for Positive ID Events. Events using the Face Matching Workflow remain unchanged.
  • Holiday Cheer: Don't forget to try out our Candy Cane retail theme, stuffed with plenty of holiday spirit to make your galleries extra festive! 🎄

2. Enhanced Order Details in Web Dashboard 🛍️

We've supercharged the Order Details to keep you in the loop!

  • More Informative Order Details:
    • Comprehensive Info: Access all the information you need about each order directly from the dashboard.
    • Clickable Orders: Orders in the recent orders lists are now clickable, taking you straight to detailed order pages.
  • Participant Integration:
    • Jump to Participant Details: If an order is tied to a participant, you can navigate directly to their details page.
    • View Images & Marketing History: See their images, marketing interactions, and more.
  • Did You Know? 🤔
    • NowCandid Handles Retail Support: That's right! We take care of much of the retail support for you, including order resubmissions. You can focus on capturing moments while we handle the rest!

3. Improved Scan Card Generation Performance 📝

We've fine-tuned the Scan Card generation to make it smoother than ever!

  • Performance Boost:
    • Faster Generation: Recent updates had slowed down scan card creation, but we've optimized the process.
    • Reliability Restored: Generating Scan Card PDFs should now work properly and more efficiently.
  • Why It Matters:
    • Seamless Workflow: Especially important for high-volume events like holiday photo sessions.
    • Feedback Welcome: If you notice anything not performing as expected or have suggestions, please let us know!
  • A Festive Note:
    • We're committed to resolving any issues faster than Santa delivering presents to billions of children across the globe in just 24 hours! (All those cookies must give him quite the sugar rush.) 🍪🎅

We're always here to support you!

So please, feel free to share your feedback or questions.

Cheers and sparkles,

Candy 🍬

P.S. Wishing you all a joyful holiday season filled with magical moments to capture! 🎁✨

Candy's Weekly Recap: New Image Timeline Stats, Capture App Update & More!📸🎉
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November 22, 2024

Candy's Weekly Recap: New Image Timeline Stats, Capture App Update & More!📸🎉

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Hello, my fabulous photographer friends!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap! 🌟

We've been hard at work enhancing your NowCandid experience, and while this week is a bit lighter on changes (we're cooking up some exciting things for January!), I've got all the juicy details right here. Let's dive in! 🏊‍♀️

1. New "Images per 15 Minutes" Stat on Image Timeline 📈

We recently introduced the Image Timeline feature, and now we've made it even better!

  • What's New: There's a new "Images per 15 Minutes" stat available.
  • How to Access: You can find this by going to your Manage Images page within an event and clicking on the Image Timeline button (looks like a little stopwatch!).
  • Why It Matters: This stat helps you visualize your (or your photographer's) shooting pace throughout the event, identifying peak activity times and lulls.

2. Capture App Version 4.10 for Windows 💻

We've released Version 4.10 for the Windows Capture App!

  • Performance Improvements: This update includes various performance enhancements to make your capturing process smoother.
  • Note: These updates weren't needed for the iOS version at this time.

3. Manage Images Page Sorting Update 🗂️

We've improved the Manage Images page for better usability.

  • New Default Sorting: Images now sort by newest first by default.
  • Toggle Option: You can easily toggle to sort by older images first if you prefer.
  • How to Use: Look for the new sorting button on the Manage Images page (a small button with up and down arrows!).

4. Quick Access to Default Price Levels Spreadsheet 💰

Setting up events just got a little easier!

  • New Link: There's now a direct link to the Default Price Levels spreadsheet right from the Offer Selection dropdown during Event Creation.
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5. Image Uploader Now Detects Corrupt Files 🛠️

We've enhanced the reliability of our image uploading process.

  • Corrupt File Detection: The image uploader now catches corrupt image files during image validation.
  • Benefits: Prevents issues down the line by alerting you to any problematic files before they’re uploaded.

We're always here to support you!

So please, feel free to share your feedback or questions.

Cheers and sparkles,

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How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
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November 22, 2024

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

8
 minutes read
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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