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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Weekly Recap: Capture App 4.20.7, GalleryGuard Boost & Retail Tweaks 📸🛡️

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Hey photo friends!

Big update week! The Capture & Upload App v4.20.7 is right around the corner, and we’ve got some great new features for sports workflows, roster clarity, and retail protections.

Let’s dig in:

📱 Capture & Upload App 4.20.7 (releasing Sept 19–22)

  • 🔍 Smarter search: Search Name Lookup with both first and last name in one query (not just one or the other)
  • 🔄 Swap Events: New option in the shooting page menu for Positive ID events
  • 🏈 Group Session mode: Added to the shooting page menu for sports events
  • 🗂️ BGR support: Can now shoot in Group Session mode inside BGR folders - uploads into a new folder name “(OriginalFolderName)b”
  • 🏷️ PhotoTags on Group Photos in BGR Folders: Add tags to group shots in Group Session mode when in BGR folders
  • ⌨️ Type & Take Participants now appear in Name Lookup
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  • 📱 UI tweaks:
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    • iOS 26 only: Liquid Glass context menus, native dialogs, keyboards, and controls
    • Error toasts are now native dialogs (prettier + don’t disappear too fast)
    • Info dialogs on event overview use native UI
    • Name Lookup modal now correctly titled “Name Lookup”
  • 🛠️ Fix: Upload toast now shows correct number of uploaded images

🛍️ Retail Site

  • 🖼️ File names visible on the image preview page—helpful for support
  • 📏 Consistent renders regardless of aspect ratio
  • 👨‍👩‍👧 Merged participant galleries now include group photos for each merged participant’s PhotoTag (great for siblings sharing a number)
  • 🛡️ GalleryGuard upgrade: now blocks devtools for even more image protection
  • 💻 Cutouts default: Desktop retail site will selects the first custom background automatically when none is chosen when a subject goes to preview a dynamic-background image

📋 Dashboard

  • 👤 Participant images on records: Registered/Roster Participants with photos now display their gallery image instead of a silhouette on the Dashboard
  • 🖼️ Participant images now show on the Event Overview page for recent orders
  • ⬇️ Participant image downloads now include faux renders

🛠️ Misc

  • 🏅 SportsPics Check-In labels now say Athlete First Name and Athlete Last Name
  • 🏠 Clicking the NowCandid logo in the top-left of the Dashboard now takes you Home
  • 🐞 Bug fixes: Better performance and clarity around PhotoTags, merged participants, personal gallery downloads, and marketing with hidden/BGR images

That’s the roundup! 💫

Keep being amazing,
Candy 🍬

Weekly Recap: Capture App 4.20.6, GalleryGuard Expansion & Dashboard Upgrades 📸✨
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Weekly Recap: Capture App 4.20.6, GalleryGuard Expansion & Dashboard Upgrades 📸✨

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Hey photo friends!

This week we’ve got a shiny new Capture App release, smoother dashboards, smarter Candy (that’s me! 🍬), and some retail fixes to keep things running smoothly.

Let’s dive in:

📱 Capture App 4.20.6

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The new image preview user interface!

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🍬 Candy Upgrades

  • 🧠 I got smarter (yes, really!)
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Try it for yourself!

That’s all for this week! 💫

From a stronger Capture App to bigger previews and smarter Candy, we’ve got you covered.

Keep being amazing,


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Weekly Recap: Positive ID Upgrade, Wallet Glow-Up & Capture App Fixes 📱🛍️
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Weekly Recap: Positive ID Upgrade, Wallet Glow-Up & Capture App Fixes 📱🛍️

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Hey photo friends!

Lots of small but meaningful updates this week—making check-ins better, dashboards clearer, retail orders more polished, and Capture App workflows smoother.

Here’s the scoop:

✅ Positive ID Improvement

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Subjects can now enter friend or family contact info in addition to their own at Positive ID Events!

This feature was previously limited to Selfie Check-In and Face Matching Events!

📋 Dashboard Improvements

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📱 Capture App 4.20.4 (iOS)

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🛠️ Small but Mighty Fixes

  • 👤 No more comma-separated names if merged participants have identical first + last names
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That’s a wrap for this week! 💫

Whether you’re checking in guests, managing contacts, or delivering polished wallets, these updates should make your work a little smoother.

Keep being amazing,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
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