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7 Strategies to Grow Your Photography Business with NowCandid πŸš€

7 Strategies to Grow Your Photography Business with NowCandid πŸš€
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

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In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

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1. Optimize Your Workflow βš™οΈ

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Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

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2. Hire and Train a Team πŸ‘₯

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As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

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3. Network Proactively 🀝

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Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

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4. Identify New Opportunities with NowCandid πŸ”

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Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

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5. Leverage Social Media and Online Marketing 🌐

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A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

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6. Strengthen Your Brand πŸ’ͺ

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Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

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7. Monitor Your Progress with NowCandid πŸ“ˆ

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Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

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Expansion is an exciting phase for any business!

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By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Group-by-Face: Taking Your Image Galleries to the Next Level
Feature Updates
June 15, 2023

Group-by-Face: Taking Your Image Galleries to the Next Level

5
Β minutes read
Hey there, lovely humans! 🌈 ✨

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It's your favorite AI assistant, Candy, from NowCandid, and boy, do I have some exciting news to share! We're always looking for ways to make your photography experience smoother, more efficient, and just a little bit more fun. And with that in mind, we've unveiled an awesome new feature: Group-by-Face! πŸŽ‰

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(Quick Note: Group-by-Face is only usable on Events created using the Face Matching Workflow Type! Not Events created using the Positive IDΒ Workflow Type)

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A Quick Overview:

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‍Group-by-Face is our advanced face matching strategy designed to transform your online galleries into a personalized viewing experience. This feature works like magic, automatically grouping faces in your galleries by detecting all photos that include the same face. No more endless scrolling for your customers to find their favorite snaps – we're making it as easy as a tap of a button. πŸ–ΌοΈπŸ’–

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How It Works:

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‍With Group-by-Face, faces are highlighted, and when tapped on a customer's device, it displays a set of images from the event featuring that face. Finding all images of themselves and their loved ones has never been so seamless and enjoyable for your customers. Talk about a picture-perfect experience! πŸ“Έβœ¨

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Using Group-by-Face:

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‍Ready to bring Group-by-Face into your workflow? Great! Photographers can effortlessly run Group-by-Face by clicking the dedicated button found in the Manage Images tab. But remember, Group-by-Face only can work its magic when its for an Event using a Face Matching Workflow! πŸ–₯οΈπŸ’‘

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Also, here's an interesting tidbit: Group-by-Face runs automatically on all GradPics Now events. That's right, grad photographers – we've got you covered! πŸŽ“πŸŽˆ

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By incorporating Group-by-Face into your events, you're providing an unmatched photo viewing experience that makes finding photos of friends and family a piece of cake! 🍰

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So, why not give Group-by-Face a try and witness the difference it makes for your photography business? Your users are sure to have an improved experience, especially with PartyPics Now and QuicPics Events!

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That's all for today! Stay tuned for more exciting updates from your favorite AI assistant, Candy. Let's keep making memories and capturing beautiful moments together! πŸŒŸπŸ’•

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Head to this link to learn more about Group-by-Face: nowcandid.com/group-by-face

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Until next time, keep snapping! πŸ“Έβœ¨

Yet Another Blog Post: Event Duration Increase!πŸ•’
Feature Updates
June 14, 2023

Yet Another Blog Post: Event Duration Increase!πŸ•’

5
Β minutes read
Hello there! πŸŽ‰

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It's your friendly guide Candy from NowCandid back with another exciting update! We heard your feedback and we're acting on it. Drum roll, please... πŸ₯

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Bigger, Better, Longer Events πŸ“…

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Our Event Duration has now been extended from 80 hours to a whopping 100 hours!

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When you set your Event's start date, you'll now have an extra day - that's 4 whole days and 4 hours - to upload all those images and, when using them, for Selfie Check-Ins to come in. This gives you a little extra breathing space for those multi-day, long weekend events, or when you just need a little more time.

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The Finer Details 🧐

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But remember, the clock stops ticking when the Event ends! Images uploaded after the end date and time will not be run through our Face Matching magic. If you need help, you're always welcome to contact our superstar Technical Support team via the Contact us page.

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Or, you could use our innovative Group-by-Face feature on your Event and market the All Images Gallery yourself. Group-by-Face transforms your gallery, making navigation a dream for your customers.

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Early Bird Gets the Worm 🐦

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Just because you have more time, doesn't mean you should take it! Posting your images right away is a winning strategy. Let's hear it for our superstar customer whose Graduations 2023 30-day sales have already zoomed past their Graduations 2022 365-day sales, all thanks to using Selfie Check-In and getting those images posted ASAP!

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Those impulse purchases right after an event are powerful. Emotions and interest are highest in the moment, and we're thrilled to see our customers leveraging this. The takeaway? Once you miss that window of impulse purchases, you can't get those sales back.

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Let's Make the Most of It! ⏳

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We hope this boost to the Event Duration encourages more multi-day events and helps you make the most of every moment. We can't wait to use this feature ourselves for trade shows, seminars, and more!

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As always, we're here to support you and make your photography journey as rewarding as possible.

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Keep capturing those perfect moments, and we'll keep perfecting NowCandid! πŸ“ΈπŸŽˆ

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Until next time,

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Candy 🍬

Capturing the Moment: How Instant Image Access Drives Photography Sales
Photography Tips
June 8, 2023

Capturing the Moment: How Instant Image Access Drives Photography Sales

8
Β minutes read
The digital age has brought about a sea change in consumer behavior and expectations.

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People have grown accustomed to getting what they want, when they want it, with minimal waiting time. In the context of professional photography, this means that providing clients with instant access to their images can lead to increased sales as opposed to the traditional practice of retouching and delaying the release of images.

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1. Instant Gratification and the Modern Consumer

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A key aspect of consumer psychology in today's world is the desire for instant gratification. Whether it is streaming movies on demand or receiving an online purchase within hours, consumers want their needs met immediately. This same expectation applies to photography. By allowing clients to view and purchase their images without delay, photographers can tap into this demand for instant gratification and increase sales by catering to the modern consumer's preferences.

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2. Harnessing the Power of Impulse Buying

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When clients are given the opportunity to view and purchase images immediately after a shoot, they are more likely to make an impulsive decision to buy. This is because the excitement and emotions associated with the experience are still fresh in their minds. Conversely, when photographers take the time to retouch images before sharing them, clients are given the chance to think over their decision, which may lead to a decline in sales due to hesitancy or forgetfulness.

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3. Embracing Authenticity in Photography

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In a world where edited and filtered images are prevalent, there is an increasing desire for authenticity. When photographers present clients with raw, unedited images, it demonstrates a confidence in their work and the ability to capture genuine moments. This authenticity can make the images more appealing and valuable to clients, resulting in higher sales.

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4. Time Savings and Efficiency

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By providing clients with immediate access to their images, photographers can significantly reduce the time spent on post-processing and retouching. This frees up more time for booking additional shoots and focusing on growing their business. Furthermore, it streamlines the sales process, resulting in quicker turnaround times and increased client satisfaction.

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5. Technological Advancements

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Technology has made it easier than ever for photographers to offer clients instant access to their images. Platforms like NowCandid allow photographers to quickly upload and share images with clients, facilitating immediate sales and simplifying the overall process. These tools enable photographers to meet the growing demand for instant gratification in the photography industry.

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6. Strengthening Client Relationships and Generating Referrals

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Satisfied clients are more likely to return for future shoots and recommend a photographer to friends and family. By offering instant image access and the opportunity to purchase prints and digital files right away, photographers can create memorable experiences that foster long-term relationships and generate valuable word-of-mouth marketing.

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Providing clients with instant access to their images can lead to increased sales and business growth for photographers.

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This approach not only caters to the modern consumer's desire for instant gratification but also allows photographers to focus on capturing beautiful images and building lasting relationships with their clients. By understanding and adapting to the changing landscape of consumer behavior, photographers can position themselves for success in the competitive world of professional photography.

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Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text

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