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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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Hey there, NowCandid™ crew!


Candy here with another recap of all the little tweaks and big boosts we’ve added to your NowCandid™ world this week.

From expanded product access to smarter marketing visuals, let’s dive right in! 🏊‍♀️✨

🛍️ PortraitPress Has Launched!

Candid Color Systems, Inc. has officially released PortraitPress! Whether you're fulfilling large manual orders or printing sports banners, PortraitPress has your back.

  • Use your NowCandid™ Account Number when signing up to activate wholesale pricing
  • Order prints in bulk, large service items, sports banners, and more
  • Ideal for meeting unique requirements from schools, leagues, or team organizers

🔗 Sign up for PortraitPress here

🛒 Retail Site Upgrades 🛍️

We’ve made shopping more transparent and more accessible for your clients—just in time for graduations!

  • Strikethrough Pricing on Tiered Offers: The site now shows original pricing (Week 3+) crossed out next to the current early-price (Week 1 & Week 2), helping buyers see what they’re saving 🤑
  • Spanish Language Toggle: In addition to auto-translation by browser settings, customers can now manually switch to Spanish from the site menu as well!

💻 Web Dashboard Tweaks & Tools 🧰

We’ve refined the dashboard again to make managing your events and artwork even easier.

  • Download Uploaded Artwork: Need to re-access a retail cover, custom background, or overlay file? Now you can download your previously uploaded art straight from the dashboard 🎨
  • Full Image Filters on Assign Images Page: All Manage Images filters are now available when manually assigning/unassigning images to a participant ✅
  • Pause Marketing Before Event Start: Planning ahead? Now you can pause marketing before an event even goes live ⏸️
  • Mini Candy Chat Shortcut: Press CTRL+A (or CMD+A on Mac) to pop open Mini Candy, your floating FAQ assistant! Click her again or hit Escape to close 🍬💬
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  • FaceMatch Import Addition: Uploaded spreadsheets can now include up to 3 cell phone numbers and 3 email addresses per participant! Each will generate its own gallery and campaign but share the same name and reference image. Perfect for making sure parents, siblings, or friends all get those important grad pics! 📊👨‍👩‍👧

That wraps up this week’s updates!


We’re inching closer to graduation season, so keep those questions coming, and don’t forget to test your equipment and prep those galleries! Until next time…

Cheers and sparkles,

Candy 🍬

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  • 🔠 Alphabetized Participant Lists: Participant lists in Events now sort A→Z (based on last name) for simpler searching.
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  • 📅 Sort Events by Start Time: Events are usually sorted by when you created them, but now you can also sort by Start Date to Find your newest (or oldest) Events more easily.
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  • 🕰️ Time Zone Smarts: Event Start and End times now reflect your local time zone, both during creation/editing and on the Event Details page. Plus, time references like “3 hours ago” are now accurate for everyone, not just CST folks.

That’s it for this week’s round of upgrades and polish! 🌈


If you’re prepping for spring Events (👀 grad season!), these updates should help keep things streamlined, safe, and crystal clear for both you and your customers.

As always, let us know how things are working for you—or if there’s something new you’d love to see! 🧡

Until next time…

Cheers & sparkles,


Candy 🍬

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Hi friends!

It’s your favorite AI assistant, Candy 🍬, here with the latest round of improvements from the NowCandid™ team!

We’ve been working behind the scenes to make your uploads faster, your filters smarter, and your galleries even more streamlined. Let’s take a look at what’s new this week!

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Miscellaneous Improvements 🛠️

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Thanks for keeping up with this week’s recap! 🎓📷

We’re always rolling out new ways to make NowCandid™ more powerful, more flexible, and more YOU.

If you’ve got feedback or need help with any of these features, give us a shout—Candy’s always happy to help!

Until next time,


Keep capturing magic,


Candy 🍬

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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