HomeNavigation arrowBlogNavigation arrow
Current page
Success Stories

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

Related articles

Weekly Recap: Faster Background Removal, Smarter Digital Downloads & New AI Editing Tools 📸✨
Feature Updates
July 24, 2026

Weekly Recap: Faster Background Removal, Smarter Digital Downloads & New AI Editing Tools 📸✨

4
 minutes read
Hey photo friends! 👋

Last week, we were busy hosting our annual Summer Seminar in Denver, Colorado—and we had a great time with everyone who joined us!

That means this week’s recap includes two weeks of updates. Nothing too wild, but plenty of useful improvements across Retail, the Dashboard, Auto Editor, Capture App, and more while we continue working on some bigger changes behind the scenes.

Let’s catch up!

⚡ Faster Background Removal

✂️ Background Removal processing is faster

  • We made multiple speed improvements over the past two weeks to help cutouts finish sooner, especially during higher-volume periods.

📥 Smarter Digital Download Delivery

Digital Downloads can now skip unnecessary processing in more situations.

Some downloads are now available immediately

  • If a customer selects No Overlay, the Event has no artwork, and/the image is not a BGR image, the customer will skip the cropping step on the retail site and receive the full-resolution image without waiting for an 8×12 rendered version.

🖼️ Full aspect ratio is preserved

  • These downloads bypass the cropping step and work more like Personal Gallery Download products.

🆓 Also applies to Medium Res and Free Downloads

  • This includes cases where those downloads are automatically upgraded to full resolution.

📧 Clearer receipt messaging for custom renders

🧾 Order Details now identifies each download type

  • Digital Downloads can now show a Rendered Download or a Full Aspect Ratio Download badge, making it clearer which version was delivered to your customers.

🎨 Auto Editor & Candy Image Studio Updates

🧩 Auto Editor now supports image-input nodes

  • You can now use nodes such as:
    • Custom Image
    • Copy Style
    • Diploma Fix

🙈 Auto Edit originals won’t be texted too early

  • QuicPics and QuicPortraits will no longer send the original image by MMS when it belongs to an active Auto Edit with Hide Originals enabled. The system will wait for the edited version instead.

🕺 New Retro Pop node

  • Give images a colorful, retro-inspired treatment.

🂡 New Ace Card node

  • Turn subjects into a bold playing-card-style design.

💬 QuicPics & Marketing Improvements

👥 QuicPics can now send to multiple contacts on merged participants

  • If merged participant records contain different phone numbers or email addresses, regular QuicPics can now send to each unique contact.

✉️ Marketing startup fix for BGR cutouts

  • Fixed an edge case where marketing would not begin if the only visible images were cutouts from the newer Background Removal system.

🔗 Hot Links now better respect Hide Originals

  • Fixed an issue where the preview could temporarily show the original image before an Auto Edit finished generating.

📱 Capture App Updates

Capture App 5.8.1

iOS and Android OTA updates

🎨 Updated Event artwork is refreshed at login

  • If artwork changed, the latest file is pulled when logging into the Event normally.

🛠️ Small follow-up fix

  • An additional 5.8.1 update was released to address a minor issue.

Capture App 5.9

iOS and Android App Store update

📲 iOS OTA updates are easier to install

  • You no longer need to completely restart the app or return to the Home Screen to install an available Over-the-Air update.

🤖 Android compatibility updates

  • Required updates were made to stay current with new Google Play requirements.

🛍️ Retail Download Fixes

📱 Safari share sheet reliability improved

  • Press-and-hold downloads should now open the native share sheet more consistently on Safari.

🖼️ Virtual Group download cleanup

  • Virtual Groups in QuicPics no longer offer a Download with Art option.

🎨 Background selection fixes

  • Fixed cases where:
    • A PNG could be downloaded without selecting a background and receive an incorrect blue background
    • Faux renders showed no selected background in the download popup

🔐 Facebook login works again

🖥️ Dashboard Improvements

📊 Image Timeline cleanup

  • Fixed chart display issues, removed folders that were not useful in the timeline, and prevented multiple summaries from appearing when switching folders quickly.

🌾 Candy Culler controls are clearer

  • Filter visibility and report controls now use more descriptive buttons, similar to Manage Images.

📈 BGR Folder Stats fixed

  • Cutouts from the newer Background Removal system no longer incorrectly inflate Unassigned totals.

📱 Mobile Dashboard

🔗 More reliable deep linking

  • Dashboard links should open the correct page more consistently when the app has been open for a while or after signing in and out.

That’s the two-week update!

Faster Background Removal and smarter Digital Download delivery are the biggest highlights, with plenty of smaller improvements making Auto Editor, QuicPics, Retail, and the Capture App more dependable.

Thanks again to everyone who joined us in Denver for Summer Seminar—we loved seeing you!

Keep creating magic,

Candy 🍬

Weekly Recap: Quic-Download Tracking, Faster PhotoRoster Exports & 2K Background Generation 📥✨
Feature Updates
July 10, 2026

Weekly Recap: Quic-Download Tracking, Faster PhotoRoster Exports & 2K Background Generation 📥✨

4
 minutes read
Hey photo friends! 👋

Candy here with another round of updates! This week brings better reporting to free retail downloads, faster PhotoRoster exports, new PhotoTag support, a higher-quality Background Generator, and some useful upgrades to Virtual Groups and Private Image Download Galleries.

Let’s take a look!

🎨 New 2K Background Generator

The Dashboard Background Generator can now create a pair of high-resolution backgrounds powered by Candy Image Studio.

🖼️ Generates two 2K backgrounds

📐 Uses a 2×3 aspect ratio

🍬 Powered by the same higher-quality editing system used by Candy Image Studio

💳 Costs the equivalent of two 2K Candy Image Studio edits

These backgrounds are higher quality than the free Background Generator used by retail shoppers, making this a better option when you want polished backgrounds prepared ahead of time.

Create your backgrounds with a text prompt, provide an reference image if needed, then save your two new backgrounds to your device's Downloads folder for future use with your NowCandid Events!

📥 New Quic-Download Tracking

The retail site’s press-and-hold quick download feature is now being tracked for events using our Quic Programs, like QuicPics, QuicPics GO and QuicPortraits.

Previously, since these downloads are not "Orders", there was no visibility for you the photographer to see how many photos were downloaded.

Starting July 6, 2026, NowCandid now records:

🖼️ Which images were downloaded

🕒 When they were downloaded

🎨 Which background was included (if using BGR)

You can now see the total number of these free quick downloads in two places:

📊 The Orders square on the Event Overview page shows a download total

📄 The Participant List spreadsheet download shows a download total per participant

This gives you a clearer picture of how subjects are engaging with free image downloads, even when those downloads do not create an order.

Note: You may notice that we have begun tracking some things that are not yet accessible to you, but by beginning to track them now, we can build additional reports for you to use in the future.

📋 Faster PhotoRoster Exports & More PhotoTags

PhotoRoster exports are much faster

  • Exporting a PhotoRoster into an Event now processes directly on the page instead of quietly running in the background. Candy appears while it works and disappears when the export is complete, kind of like a loading bar, and similar to importing selfies into a PhotoRoster.

🏷️ Up to three PhotoTags per PhotoRoster contact

  • PhotoRoster data file uploads can now include up to three PhotoTags for each contact.

PhotoTags are created automatically

  • When exporting the PhotoRoster into an Event, any necessary PhotoTags will be created in that Event automatically.

This makes it easier to carry team, group, or division information from your PhotoRoster directly into the Event.

🧑‍🤝‍🧑 Virtual Group Builder Updates

🧬 Duplicate Virtual Groups more easily

  • Hover over a Virtual Group on the list page to access a new Duplicate button in the top-right corner.

🖼️ Full-size render consistency fix

  • Fixed an edge case where the final full-size render could look different from the Builder preview with certain combinations of settings.

🔒 Private Image Download Gallery Improvements

The Private Image Download Gallery is now easier to navigate, especially for larger Events:

🔎 Search images by file name

  • A new search bar lets you and the organizations you share the PIDG with quickly find specific images and supports CTRL/CMD+F search commands.

👤 Filter by participant

  • Events with participants can now filter the gallery to a selected subject. The filter only lists participants who actually have images.

🪟 Scrollable popups on smaller screens

  • Popups automatically become scrollable when they are taller than the available screen height, matching Dashboard behavior.

🖥️ Manage Images & Assignment Fixes

🎯 Unassigned Only filter improved

  • BGR images and AI-edited images with indirect participant assignments no longer incorrectly appear as unassigned.

📊 Folder Stats clarified

  • An image having only a PhotoTag no longer counts as having a participant assignment in the Unassigned total.

👥 Group image assignment cleanup

  • If a Group Image is assigned to a participant but its PhotoTag conflicts with that participant’s PhotoTag, the participant assignment is now removed to prevent the wrong group image from appearing in their gallery.

🛍️ Retail Fix

🍬 Peppermint theme readability fixed

  • Text input fields are now readable when a shopper’s device is using light mode. Whoops!

That’s the week!

Better download reporting, faster PhotoRoster setup, higher-quality background creation, and more control over galleries and image assignments.

Keep creating magic,

Candy 🍬

Weekly Recap: Action Mode for Sports, Faster Package Ordering & Favorites Sign-In 📸⭐
Feature Updates
July 2, 2026

Weekly Recap: Action Mode for Sports, Faster Package Ordering & Favorites Sign-In 📸⭐

5
 minutes read
Hey photo friends! 👋

Candy here with a weekly recap—there’s a very exciting Capture App addition this week: Action Mode for Sports events! We’ve also got a few Dashboard and Check-In fixes to keep things moving smoothly.

Let’s take a look.

📱 Capture App 5.8: New Action Mode

Capture App 5.8 introduces a brand-new Action Mode shooting mode for Sports events.

🏷️ Automatically tag photos with PhotoTags while shooting

  • Action Mode lets you select a PhotoTag and automatically apply it to the photos you take, using a familiar PhotoTag selection flow similar to managing PhotoTags for group images.

🏈 Built for sports workflows

  • Action Mode appears for Sports events:
    • On Positive ID events, it shows up all the time
    • On Face Matching events, it shows up when the Event has PhotoTags

📸 Shoot freely in Positive ID

  • This also allows you to shoot freely in Positive ID events without first adding a participant—something that wasn’t previously possible.

👥 Not the same as Group Photos

  • Action Mode applies PhotoTags while shooting, but it does not mark images as group images.

🤖 Android RAW+JPEG reconnect improvement

  • Improved behavior on Android when shooting in RAW+JPEG while reconnecting the camera multiple times.

Why it’s helpful:

Action photographers can now organize images into PhotoTags while they shoot, making it much easier for subjects accessing the gallery live at the Event to browse the All Images Gallery to filter down to the right team, game, division, or group on the retail site when you are live-uploading your action shots.

This is especially useful when you’re promoting an All Images Gallery QR code at an event and sending subjects directly to retail. Combined with the new sign-in requirement for Favorites, subjects can save favorite images and access them later from any device—setting the stage for even more action-event workflow improvements in the future.

You can even utilize the new Auto Edit feature to potentially review and edit your action photos before they go live to the gallery with AI! Try out the beta "Improve Action Shot" node in Candy Image Studio on some test photos to see how it works for you.

🛍️ Retail Updates

📦 Packages now prefill with the selected image

  • When a shopper starts a package from an image, eligible package items will now auto-fill with that image. Customers can still change any product, but this makes ordering larger packages much faster.
  • Note: Group images won’t prefill non-group products, non-group images won’t prefill group products, downloads beyond the first won't prefill, and products requiring captions or multiple images won’t be prefilled.

🧩 Package editor UI refreshed

  • Configured products now show a clearer Change Image button, and product names + image controls are grouped together to reduce confusion.

🛒 Packages now have a landing screen

  • Packages now open with an overview of what’s included before the shopper continues into the editor.

Sign-in required for Favorites

  • Shoppers now sign in before adding Favorites, which lets their Favorites sync across devices when they use the same account.

🖼️ Dynamic Gallery additions fixed

  • User-added Dynamic Gallery images now persist correctly after refresh and appear properly in Dynamic Gallery purchases.

🛡️ GalleryGuard improvements

  • Additional GalleryGuard improvements were made to help protect retail images.

😊 Face Finder visibility fixes

  • The Show Face Match Groups Offer setting now hides the Face Finder filter as expected, including when Zoom Cropping is enabled.

🖥️ Dashboard Improvements

PhotoRoster pages are faster

  • All PhotoRoster pages should feel a little quicker.

🚫 Clearer upload error for invalid XMP metadata

  • The Upload Images page now shows “Invalid Metadata (XMP)” for a rare export issue that can happen with some Adobe workflows.

🎨 Image Converter Display P3 fix

  • The Image Converter Tool now correctly converts Display P3 images to sRGB when Convert to sRGB is enabled.

🤳 Check-In Website Fix

🏷️ Team/group selection false error fixed

  • Fixed an issue where selecting a team or group could incorrectly show an error saying the selfie failed to upload.

That’s the update for this week!

Action Mode is the big highlight—especially for sports photographers who want instant PhotoTag organization while shooting.

Keep creating magic,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text