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Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities

Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities
In the world of professional photography, niche events often present untapped opportunities that can be both rewarding and profitable.

With NowCandid's innovative services and systems, photographers can now explore these niche markets with confidence, creating new business avenues that were previously considered unviable. Here’s how you can leverage NowCandid to seek out and thrive in niche photography opportunities.

The Power of NowCandid in Niche Markets

1. Military Deployments

The United States military has troops deployed in countries all over the world, with over 150,000 troops typically stationed outside the US at any given time. Many members of the US military, essentially, take turns being stationed at these international locations. When a new group is about to be sent out on deployment, they will often have a deployment ceremony, and notably, these deployment ceremonies are not often well-photographed - despite being great portrait opportunities.

Members of the military will often be wearing their uniforms, many of their friends and family will attend the Event, and there are often high-ranking political or military figures speaking at the ceremony as well. Basically, it can be a big deal! Anecdotally, one deployment ceremony we attended in Oklahoma City for a group of troops being deployed to Africa for a year filled out the Paycom Center (where the Oklahoma City Thunder, an NBA team, competes). The governor of Oklahoma at the time as well as several other high-ranking figures spoke at the ceremony.

Once the ceremony concluded, all the families and military members in their uniforms spent the next hour or so taking pictures of each other with their phones, struggling to get good lighting, avoid wind, avoid a crowd in the background, etc. It was a perfect opportunity for professional photographers to provide their services, though there were none to be found.

By being aware of a deployment ceremony happening in your area, you could work your way into the Event as a portrait photographer, setting up multiple portrait stations at the Event. Military deployments are deeply emotional and significant events for families and service members, and people are generally dressed in uniforms and formal outfits. Capturing these moments can be nearly historical for those involved, and providing professional photography services will be MUCH appreciated by those photographed.

The prices you set are up to you, but by providing images for sale in real-time to these subjects, you can both provide a very appreciated service to those about to be deployed, as well as generate some amazing revenue for your photography business.

2. Community Fairs and Carnivals

Community fairs and carnivals are vibrant and bustling with activities. However, these events often lack professional photography services. With NowCandid's real-time photo delivery you can deliver images and fun instantly to attendees.

There are two ways to approach this, either being paid substantially upfront by the Event's organizers or sponsors to provide free and instant images to subjects via QuicPics...

OR using PartyPics Now to instantly deliver image galleries where subjects can purchase downloads and physical products to generate revenue in that way instead.

Which of these two methods is more profitable really depends on the Event and the situation - but feel free to Contact Us to discuss which might be profitable for your specific Event! We are always here to help.

3. Fitness Community Events

The fitness community thrives on events like marathons, CrossFit competitions, and triathlons. While large marathons are typically already covered by photographers, the smaller events are perfect for professional photography, as well.

These communities have large social medial audiences and are in constant need of images that are capturing the determination and achievements of participants. So, providing the images you take to the event organizers is always a selling point.

And thanks to Selfie Check-In and NowCandid's Face Matching, you can easily distribute and sell action photos you take of these athletes and competitors to generate significant revenue! Participants love to buy action photo downloads to share their accomplishments on social media.

4. Craft and Art Fairs

Craft and art fairs showcase the creativity and talent of local artisans. By getting a booth space at a fair such as this, you can be accomplishing two things at once!

  1. You can promote your photography business to the outgoing and socialite-infused crowd that tends to visit craft and art fairs, and demonstrate what you're capable of both in terms of skill and technology (thanks to your partners at NowCandid!). This could lead to lots of brand awareness and future bookings for you and your photography company.
  2. In the process of demonstrating your photography skills and technology, you will be taking portraits of subjects and selling them! Having a nice backdrop, a professional camera, and maybe some props can lead to some pretty sellable photos that fair-goers just might purchase!

5. Hobby Conventions and Immersive Experience Events

Hobby conventions, such as comic book conventions and gaming events, are filled with passionate participants and selfie stations that aren't typically staffed by photographers. These events are perfect for professional photography, capturing the unique and vibrant atmosphere.

In addition, anime conventions, comic conventions, gaming conventions, and renaissance fairs are loaded with people in well-designed costumes that took lots of hard work and preparation. By taking professional photos of these individuals, you can generate a lot of sales, as they may want the physical photo products you provide or the high-quality digital downloads that they could post to social media right away.

Plus, you can always provide photos to the Event organizer at the end as well, giving them promotional content for future Events of their own.

Making Niche Events Profitable with NowCandid

NowCandid's advanced technology and real-time delivery system make it possible to turn previously unprofitable niche events into lucrative opportunities. Here's how:

  • Instant Image Delivery: Attendees receive their photos instantly, making them more likely to purchase and share these images.
  • Well-Composed Images: Professional photos enhance the value of the event and are desirable mementos for attendees.
  • Data Collection: Collecting attendee data allows for targeted marketing of their photos, directing them to their pictures the moment they click a marketing link.
  • Physical Products: NowCandid provides a wide variety of photo products your subjects can purchase, giving everybody regardless of differing tastes something to get excited about.
  • LiveLoop Feature (Optional): Displaying images via slideshow in real-time during certain kinds of Events adds excitement and encourages more attendees to participate in photo sessions.

Conclusion

By leveraging NowCandid's innovative tools and workflows, photographers can successfully tap into niche markets that were previously considered unprofitable. From military deployments to community fairs, fitness events, and immersive experiences, the possibilities are endless. NowCandid not only enhances the event experience for attendees but also provides photographers with a profitable and sustainable business model.

Ready to explore new opportunities and expand your photography business?

Connect with us at NowCandid and discover how our services can help you capture and capitalize on every moment. If you have any questions or need further assistance, our support team is here to help you succeed.

https://calendly.com/nowcandid-training

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Weekly Recap: Capture 4.20, Favorites for All Image Galleries, and More 📸
Feature Updates
July 11, 2025

Weekly Recap: Capture 4.20, Favorites for All Image Galleries, and More 📸

9
 minutes read
Hey hey! Candy here with your NowCandid updates.

Let’s dig into what’s new this week:

🚀 Capture App Version 4.20 Is Here!

Big updates just dropped in NowCandid Capture App v4.20, and I’m here to walk you through all the exciting changes. Whether you’re on iPhone, iPad, or now even a Mac, this update makes capturing better, faster, and more flexible than ever.

🖥️ Now on Apple Silicon Macs!

Mac support has officially landed!


If you’ve got a Mac from 2020 or newer (Apple Silicon), you can now run the NowCandid Capture App directly on your computer. That means full access to camera tethering, live-uploading, Selfie Check-In Station, and more—all in the same app you already know and love on iOS and iPadOS.

Perfect for studio setups or hybrid workflows where a full keyboard and screen come in handy!

📷 Fujifilm Joins the Party

That’s right—Fujifilm cameras are now fully supported!


With this, all five major camera brands are compatible with NowCandid Capture & Upload:

  • • Canon
  • • Sony
  • • Nikon
  • • LUMIX
  • • Fujifilm

So, if you’re shooting sports, portraits, grads, or events on a Fuji body, you’re now cleared for lift-off. 🎉

NOTE: To connect a Fuji camera to the Capture & Upload App, you must select a USB Tether Shooting option in the camera's Networking Settings.

🔮 Future-Proofed for Apple OS Updates

Capture App v4.20 includes early support for iOS 26, iPadOS 26, and macOS 26, so you’ll be all set once those updates roll out later this year. No last-minute patching or scrambling required.

🎨 Visual & Interface Upgrades

  • • Animated UI numbers (like image counts!) now update with fun, smooth transitions.
  • • New Shooting Page UI on iPhone gives more space to your camera feed.
  • • Sharpened icons throughout the app—crisper visuals everywhere.
  • • Phone keypad is now larger and easier to tap.
  • • PhotoTags popup got a cleaner layout.
  • • Updated splash screen messages: wittier, more emoji-filled, and faster-loading too!

📸 Photo Booth & Selfie Check-In Tweaks

  • • New Color Filters for Photo Booth: Try out Juno, Lark, Mayfair, Sierra, and Walden—just like your favorite photo apps.
  • • Photo Booth collage previews now live-update when filters or backgrounds change. What you see is actually what you get!
  • • Internal camera now runs at 60fps on the Shooting Page, Selfie Check-In Station, and Photo Booth Mode for smoother live-video feeds.
  • • Flash support added to Selfie Check-In: the screen will flash during the photo if your device decides it’s needed.
  • • "Close" button for Selfie Check-In Station is now only shown during the contact info step (to reduce some confusion users had).

🛠️ Performance & Power Gains

  • • Better battery life and CPU usage from under-the-hood improvements.
  • General performance improvements to make the app snappier.
  • • iOS 18+ now supports dark mode icons and tinted app icon options for better theme matching on your device.
  • • The Lock button is now in the iPhone's shooting page wheel menu—it’s still there if you need it, just tidier.

With v4.20, the NowCandid Capture App is faster, more flexible, and ready for more workflows than ever—whether you’re on your phone, iPad, or a shiny new Mac. 🧃

⭐ Favorites for All-Image Gallery Links

Your subjects can now favorite images when viewing the All Images Gallery for an Event! Favorites will stick around between sessions on the same device and browser, and if the visitor logs in, they’ll sync across their devices too.

This opens up new workflows for action sports photographers and beyond. Want to promote the full gallery and let customers find their pics with JerseyJotter™ filters? Now they can build their own personal gallery of favorites, even if they didn’t check in or match through Face Matching. In general, this makes the All Images Gallery more shoppable for every type of Event.

🔧 Misc New Features & Tweaks

Some smaller updates this week—still useful!

  • 📥 Press & Hold Downloads (Now with Backgrounds!)
    QuicPics users on mobile can now press and hold to download images with their selected background. Previously, this was only available through the cart and checkout.
  • 🔢 JerseyJotter™ Filter Stats Update
    When filtering by number, color filter stats will now update dynamically to reflect how many images match both filters. It’s a smarter way to narrow things down.
  • 🛡️ GalleryGuard™ in Photo Synthesis™ Galleries
    Retail visitors browsing their Photo Synthesis™ gallery via Quic.Pics are now protected by screenshot blocking, just like the standard retail site. 📵
  • 💰 Sort by Purchased Images
    On the Manage Images page, you can now sort by “Purchased Images” to see what’s actually selling. Great for evaluating your top-performing shots!
  • 🧠📸 Memory Mate is now a "Hybrid" product!
    We’ve updated how Memory Mate products behave on the retail site. They’ll now show up in both the Group and Individual product sections depending on what photo types are available in the gallery.
    Even better: when a customer clicks into the product gallery, Memory Mates will preview with either the group photo or individual photo already filled in—whichever one they had selected going in.

That’s everything for Now!

More improvements coming your way soon. Keep snapping, tagging, and selling—I'll be here making it smoother every step of the way.

Cheers,

Candy

Weekly Recap: Offer-Level Backgrounds, Jersey Filters & Pop Rocks Theme 🎆
Feature Updates
July 3, 2025

Weekly Recap: Offer-Level Backgrounds, Jersey Filters & Pop Rocks Theme 🎆

4
 minutes read
Hey friends! It’s Candy, back again with updates on all things NowCandid.

This week? We’re talking backgrounds, jersey-spotting magic, and some serious product glow-ups. Let’s dig in! 🍬✨

🎨 Offer-Level Background Customization Is Here!

Now, you can set custom backgrounds at the Offer level!

  • • Pick from hundreds of preloaded background options
  • • Or upload your own (yep, your own!)
  • • Drag and drop to arrange their order just how you like
  • • Choose between 20 and 32 backgrounds to match your event’s vibe
  • • This background selection will set the choices for dynamic BGR images in Events using that Offer

Find it under "Image Backgrounds" when editing one of your custom offers!

🏀 JerseyJotter™ Got Even Smarter

Multiple jersey numbers at once? Don’t mind if I do! 🎯

Retail customers can now filter by more than one jersey number while browsing galleries—so if they’re hunting down that epic shot of #1 handing off to #23, they can actually find it. The more, the merrier!

JerseyJotter™ in action! Now able to filter down even more. Theme: Liquorice

✨ New & Improved Product Renders!

Our non-rendering products got a visual upgrade! Depending on the program or market, you’ll now see better sample graphics in the product gallery for:

  • • Spirit Noggins
  • • Spirit Sticks
  • • Canvas Wraps
  • • Wall Clings
  • • ...and even statuettes and acrylic magnets when using standard images.

Graduations? Sports? Social vibes? We’ve got you covered with graphics that actually match the moment. Love that for us. 💅

Here are two examples of what we're talking about:

✨ Improving Live-Rendering for Statuettes

📸 Statuettes now render in the product gallery with a transparent acrylic base (ooh, classy) and an updated plate design.


🎯 And just in case you missed it: Acrylic Magnets and Statuettes now live-render when customers are viewing the product gallery for a background-removed image.

Theme: Pop Rocks - Watermarking: Off

🎆 In Case You Missed It: Pop Rocks Theme!

We dropped a new “Pop Rocks” retail theme right before the 4th of July—complete with fireworks, dark mode, and party vibes galore.


Use it for summer celebrations, school events, or whenever you feel like turning up the wow.

🛠️ Misc Fixes & Tweaks!

🖼️ Quic-Event Tweak: When not selling a Digital Download product in your Quic-Events, the free download will now be much higher resolution!

🤳 Selfie Check-In™: A sneaky bug was messing with Selfie Check-In™ on some phones, but I waved my magic wand and poof—fixed.

📅 Report Date Picker: You can now select dates earlier than July 2023 when setting date ranges for reports. A little overdue... but better late than never, right? 😅

That’s all for this week!

Until next week,
– Candy 🍭✨

How One Photographer Increased Graduation Sales with Fewer Participants Using NowCandid™
Success Stories
June 30, 2025

How One Photographer Increased Graduation Sales with Fewer Participants Using NowCandid™

6
 minutes read

When a long-time graduation photography business, which has asked to remain anonymous, decided to switch an event they’d covered for years to NowCandid’s platform, the results were impressive.

Despite a significant drop in graduates at this ceremony, this studio has outperformed last year’s total sales, thanks to smarter systems, easier check-ins, and a smoother experience for families.

🎓 The Challenge

Capturing a graduation is always a high-volume, high-pressure operation. For years, this photography business relied on pre-registration lists and manual image matching. But getting enough students to register ahead of time was always a hurdle—and every missed check-in meant lost revenue.

With parents and schools expecting a faster, more polished experience, the team knew they needed a better way to deliver.

✅ The Solution

This year, they went all in with NowCandid’s smart, automated workflow:

  • • Selfie Check-In™ for faster, more flexible student identification
  • • Automated galleries and image matching, cutting down post-event sorting time
  • • Mobile-optimized customer galleries with tiered pricing offers
  • • Real-time reporting and clearer communication with the school

And the big win? Selfie Check-In™ now gives graduates up to 60 days after the event to register their photo—capturing stragglers who might otherwise never see their images.

📊 The Results

Here’s how the numbers stack up compared to last year:

  • • NUMBER OF GRADUATES:  -10%
  • • SALES PER PARTICIPANT:  +39%
  • • ORDER AVERAGE:  +29%

The graduation's 2025 sales over the past 45 days has already exceeded their 2024 sales over 365 days by 26%.

Meaning, their total sales are up 26% with plenty of time to increase going forward.

By giving families more time and an easier path to find their photos, the studio saw higher average order values, better sales per participant, and less manual work for their team—even with fewer students overall.

💬 What the Studio Noticed

  • • Time savings: Fewer employees needed to manage sign-ups on site.
  • • Lower labor costs: Less time chasing registrations, more focus on shooting.
  • • Less customer service: Fewer retail support calls, because NowCandid helps with those!
  • • Happier schools: Schools loved the modern process and the extra contact info for staying connected with new grads.

🎯 Their Biggest Wins

When asked what they’d tell another studio thinking about making the switch, the owner put it simply:

“What are you waiting for? We increased sales, lowered our labor costs, and made the process easier for everyone.”

They added that the extended Selfie Check-In™ window alone made a huge difference:

“Being able to register students up to 60 days after the event helped us capture sales we would have missed.”

Would they use this workflow again?

“100%.”

🚀 Wrap-Up

This photo business proves that growth isn’t always about shooting more photos or booking bigger crowds. Sometimes, it’s about working smarter—using tools that connect families with their memories faster and easier than ever.

👉 Ready to see what NowCandid™ can do for your next graduation event? Start here »

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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