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Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities

Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities
In the world of professional photography, niche events often present untapped opportunities that can be both rewarding and profitable.

With NowCandid's innovative services and systems, photographers can now explore these niche markets with confidence, creating new business avenues that were previously considered unviable. Here’s how you can leverage NowCandid to seek out and thrive in niche photography opportunities.

The Power of NowCandid in Niche Markets

1. Military Deployments

The United States military has troops deployed in countries all over the world, with over 150,000 troops typically stationed outside the US at any given time. Many members of the US military, essentially, take turns being stationed at these international locations. When a new group is about to be sent out on deployment, they will often have a deployment ceremony, and notably, these deployment ceremonies are not often well-photographed - despite being great portrait opportunities.

Members of the military will often be wearing their uniforms, many of their friends and family will attend the Event, and there are often high-ranking political or military figures speaking at the ceremony as well. Basically, it can be a big deal! Anecdotally, one deployment ceremony we attended in Oklahoma City for a group of troops being deployed to Africa for a year filled out the Paycom Center (where the Oklahoma City Thunder, an NBA team, competes). The governor of Oklahoma at the time as well as several other high-ranking figures spoke at the ceremony.

Once the ceremony concluded, all the families and military members in their uniforms spent the next hour or so taking pictures of each other with their phones, struggling to get good lighting, avoid wind, avoid a crowd in the background, etc. It was a perfect opportunity for professional photographers to provide their services, though there were none to be found.

By being aware of a deployment ceremony happening in your area, you could work your way into the Event as a portrait photographer, setting up multiple portrait stations at the Event. Military deployments are deeply emotional and significant events for families and service members, and people are generally dressed in uniforms and formal outfits. Capturing these moments can be nearly historical for those involved, and providing professional photography services will be MUCH appreciated by those photographed.

The prices you set are up to you, but by providing images for sale in real-time to these subjects, you can both provide a very appreciated service to those about to be deployed, as well as generate some amazing revenue for your photography business.

2. Community Fairs and Carnivals

Community fairs and carnivals are vibrant and bustling with activities. However, these events often lack professional photography services. With NowCandid's real-time photo delivery you can deliver images and fun instantly to attendees.

There are two ways to approach this, either being paid substantially upfront by the Event's organizers or sponsors to provide free and instant images to subjects via QuicPics...

OR using PartyPics Now to instantly deliver image galleries where subjects can purchase downloads and physical products to generate revenue in that way instead.

Which of these two methods is more profitable really depends on the Event and the situation - but feel free to Contact Us to discuss which might be profitable for your specific Event! We are always here to help.

3. Fitness Community Events

The fitness community thrives on events like marathons, CrossFit competitions, and triathlons. While large marathons are typically already covered by photographers, the smaller events are perfect for professional photography, as well.

These communities have large social medial audiences and are in constant need of images that are capturing the determination and achievements of participants. So, providing the images you take to the event organizers is always a selling point.

And thanks to Selfie Check-In and NowCandid's Face Matching, you can easily distribute and sell action photos you take of these athletes and competitors to generate significant revenue! Participants love to buy action photo downloads to share their accomplishments on social media.

4. Craft and Art Fairs

Craft and art fairs showcase the creativity and talent of local artisans. By getting a booth space at a fair such as this, you can be accomplishing two things at once!

  1. You can promote your photography business to the outgoing and socialite-infused crowd that tends to visit craft and art fairs, and demonstrate what you're capable of both in terms of skill and technology (thanks to your partners at NowCandid!). This could lead to lots of brand awareness and future bookings for you and your photography company.
  2. In the process of demonstrating your photography skills and technology, you will be taking portraits of subjects and selling them! Having a nice backdrop, a professional camera, and maybe some props can lead to some pretty sellable photos that fair-goers just might purchase!

5. Hobby Conventions and Immersive Experience Events

Hobby conventions, such as comic book conventions and gaming events, are filled with passionate participants and selfie stations that aren't typically staffed by photographers. These events are perfect for professional photography, capturing the unique and vibrant atmosphere.

In addition, anime conventions, comic conventions, gaming conventions, and renaissance fairs are loaded with people in well-designed costumes that took lots of hard work and preparation. By taking professional photos of these individuals, you can generate a lot of sales, as they may want the physical photo products you provide or the high-quality digital downloads that they could post to social media right away.

Plus, you can always provide photos to the Event organizer at the end as well, giving them promotional content for future Events of their own.

Making Niche Events Profitable with NowCandid

NowCandid's advanced technology and real-time delivery system make it possible to turn previously unprofitable niche events into lucrative opportunities. Here's how:

  • Instant Image Delivery: Attendees receive their photos instantly, making them more likely to purchase and share these images.
  • Well-Composed Images: Professional photos enhance the value of the event and are desirable mementos for attendees.
  • Data Collection: Collecting attendee data allows for targeted marketing of their photos, directing them to their pictures the moment they click a marketing link.
  • Physical Products: NowCandid provides a wide variety of photo products your subjects can purchase, giving everybody regardless of differing tastes something to get excited about.
  • LiveLoop Feature (Optional): Displaying images via slideshow in real-time during certain kinds of Events adds excitement and encourages more attendees to participate in photo sessions.

Conclusion

By leveraging NowCandid's innovative tools and workflows, photographers can successfully tap into niche markets that were previously considered unprofitable. From military deployments to community fairs, fitness events, and immersive experiences, the possibilities are endless. NowCandid not only enhances the event experience for attendees but also provides photographers with a profitable and sustainable business model.

Ready to explore new opportunities and expand your photography business?

Connect with us at NowCandid and discover how our services can help you capture and capitalize on every moment. If you have any questions or need further assistance, our support team is here to help you succeed.

https://calendly.com/nowcandid-training

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Weekly Recap: Filters for Faces, Jerseys, and PhotoTags ✨
Feature Updates
July 25, 2025

Weekly Recap: Filters for Faces, Jerseys, and PhotoTags ✨

5
 minutes read
Candy here with your scoop on all the sweet new updates from this week! 🍬

Let’s get right into it...

📸 Big News: PhotoTags Now Work as a Filter!

PhotoTags just got a major glow-up! 🌟

Instead of being a separate tab, they’re now integrated directly into the Filters section on the All Images Gallery. That means they now play nicely alongside JerseyJotter™ and Group-by-Face!

Whether you're shopping for cheerleaders, bands, dancers, or any other tagged group—this change makes it smoother than ever to find just the photos you care about.

Did you know? NowCandid is headquartered in Oklahoma City! Thunder Up!

🧠 Big News: Group-by-Face is Now a Filter Too!

Group-by-Face fans rejoice! 🎭

Group-by-Face has been transformed into a Filter, too! Instead of whisking you away to a new page, selecting a face now just filters the All Images Gallery to show photos featuring that face. You can even browse faces via the Face filter menu.

And yes—it works with PhotoTags and JerseyJotter™, so you can filter for a specific face, a jersey number, AND a PhotoTag Group all at once. Woo!

Yup, it even got his blurry face over Cason Wallace's shoulder!

🧾 Big News: Invoice History in Profile Settings

Ever had an invoice go missing in your email inbox? We've got you covered!

You can now view and download past invoices directly from your Profile Settings page on the Web Dashboard. Whether you're keeping things tidy for tax season, tracking your account activity, or just trying to find that one receipt from a few months ago — this new Invoice History section gives you quick access to every invoice tied to your account.

No more digging through old emails. Just head to Settings → Profile → Invoice History and boom — organized, downloadable, and ready whenever you need it.

Another small quality-of-life boost to keep things running smoother behind the scenes. 🎟️✅

Accessible via Profile on the Web Dashboard.

⚙️ Other Notable Changes

🔍 “Looking for More?” Button + All Images Filter Popups

We’ve added a new “Looking for More?” button at the bottom of personal image galleries — perfect for subjects who didn’t find quite everything they were hoping for. If your Event has the All Images Gallery turned on, this button will guide shoppers over to that gallery for a broader look.

And with all the recent upgrades like PhotoTags™, Group-by-Face, JerseyJotter™, and improved gallery tools, we’re confident that the All Images view is more helpful and shoppable than ever before!

🎛️ Bonus: When filters are enabled for your Event, the All Images Tab and All Gallery URL will now open a popup that clearly explains what filtering options are available for that particular event — making discovery even easier for your customers.

Clicking any option will open up that Filter's popup as well!

🤳 “Is This the Face?” Popup

When someone takes or uploads a selfie for Selfie Check-In, we now ask them:

“Is this the face for which you want to find matching images?”

This simple question will reduce the number of parents who accidentally upload selfies of themselves instead of their child!

We'll keep trying to get parents to not upload their own selfies :)

📱 QR Code Download for All Images Gallery

New button alert! You can now easily download the All Images Gallery QR Code to share at events—perfect for action sports and other workflows that rely on promoting the All Images Gallery.

Accessible via "Retail Site" from an Event's Management page.

📦 Order Details Page Improvements

Want to know when an order was mailed out? You got it.

The Order Details page now shows the "mailed" timestamp when applicable, helping both photographers and customers stay informed.

Accessible via "Orders" from an Event's Management page.

🧰 Misc Fixes & Improvements

🧮 The JerseyJotter™' image counts when selecting Filters will now be affected by PhotoTag & Group-by-Face Filters as well

🫥 "Unassigned Images" count now excludes hidden/test images

💖 Favorites tab now works when picking images for multi-image products

🔒 GalleryGuard™ is all set for iOS26 — screenshot blocking stays strong

📴 Texting “NOPE” now unsubscribes users from all marketing campaigns

✨ New icon for AI-generated backgrounds — it’s clearer for those unfamiliar with the standard generative AI symbol

Did you know? We provide subjects with free AI background generation!

That’s it for this week!


As always, thanks for tagging along on all the improvements we’re rolling out to make your NowCandid experience smoother, smarter, and more fun 🎉

Cheers,
—Candy 💕

Weekly Recap: Capture 4.20, Favorites for All Image Galleries, and More 📸
Feature Updates
July 11, 2025

Weekly Recap: Capture 4.20, Favorites for All Image Galleries, and More 📸

9
 minutes read
Hey hey! Candy here with your NowCandid updates.

Let’s dig into what’s new this week:

🚀 Capture App Version 4.20 Is Here!

Big updates just dropped in NowCandid Capture App v4.20, and I’m here to walk you through all the exciting changes. Whether you’re on iPhone, iPad, or now even a Mac, this update makes capturing better, faster, and more flexible than ever.

🖥️ Now on Apple Silicon Macs!

Mac support has officially landed!


If you’ve got a Mac from 2020 or newer (Apple Silicon), you can now run the NowCandid Capture App directly on your computer. That means full access to camera tethering, live-uploading, Selfie Check-In Station, and more—all in the same app you already know and love on iOS and iPadOS.

Perfect for studio setups or hybrid workflows where a full keyboard and screen come in handy!

📷 Fujifilm Joins the Party

That’s right—Fujifilm cameras are now fully supported!


With this, all five major camera brands are compatible with NowCandid Capture & Upload:

  • • Canon
  • • Sony
  • • Nikon
  • • LUMIX
  • • Fujifilm

So, if you’re shooting sports, portraits, grads, or events on a Fuji body, you’re now cleared for lift-off. 🎉

NOTE: To connect a Fuji camera to the Capture & Upload App, you must select a USB Tether Shooting option in the camera's Networking Settings.

🔮 Future-Proofed for Apple OS Updates

Capture App v4.20 includes early support for iOS 26, iPadOS 26, and macOS 26, so you’ll be all set once those updates roll out later this year. No last-minute patching or scrambling required.

🎨 Visual & Interface Upgrades

  • • Animated UI numbers (like image counts!) now update with fun, smooth transitions.
  • • New Shooting Page UI on iPhone gives more space to your camera feed.
  • • Sharpened icons throughout the app—crisper visuals everywhere.
  • • Phone keypad is now larger and easier to tap.
  • • PhotoTags popup got a cleaner layout.
  • • Updated splash screen messages: wittier, more emoji-filled, and faster-loading too!

📸 Photo Booth & Selfie Check-In Tweaks

  • • New Color Filters for Photo Booth: Try out Juno, Lark, Mayfair, Sierra, and Walden—just like your favorite photo apps.
  • • Photo Booth collage previews now live-update when filters or backgrounds change. What you see is actually what you get!
  • • Internal camera now runs at 60fps on the Shooting Page, Selfie Check-In Station, and Photo Booth Mode for smoother live-video feeds.
  • • Flash support added to Selfie Check-In: the screen will flash during the photo if your device decides it’s needed.
  • • "Close" button for Selfie Check-In Station is now only shown during the contact info step (to reduce some confusion users had).

🛠️ Performance & Power Gains

  • • Better battery life and CPU usage from under-the-hood improvements.
  • General performance improvements to make the app snappier.
  • • iOS 18+ now supports dark mode icons and tinted app icon options for better theme matching on your device.
  • • The Lock button is now in the iPhone's shooting page wheel menu—it’s still there if you need it, just tidier.

With v4.20, the NowCandid Capture App is faster, more flexible, and ready for more workflows than ever—whether you’re on your phone, iPad, or a shiny new Mac. 🧃

⭐ Favorites for All-Image Gallery Links

Your subjects can now favorite images when viewing the All Images Gallery for an Event! Favorites will stick around between sessions on the same device and browser, and if the visitor logs in, they’ll sync across their devices too.

This opens up new workflows for action sports photographers and beyond. Want to promote the full gallery and let customers find their pics with JerseyJotter™ filters? Now they can build their own personal gallery of favorites, even if they didn’t check in or match through Face Matching. In general, this makes the All Images Gallery more shoppable for every type of Event.

🔧 Misc New Features & Tweaks

Some smaller updates this week—still useful!

  • 📥 Press & Hold Downloads (Now with Backgrounds!)
    QuicPics users on mobile can now press and hold to download images with their selected background. Previously, this was only available through the cart and checkout.
  • 🔢 JerseyJotter™ Filter Stats Update
    When filtering by number, color filter stats will now update dynamically to reflect how many images match both filters. It’s a smarter way to narrow things down.
  • 🛡️ GalleryGuard™ in Photo Synthesis™ Galleries
    Retail visitors browsing their Photo Synthesis™ gallery via Quic.Pics are now protected by screenshot blocking, just like the standard retail site. 📵
  • 💰 Sort by Purchased Images
    On the Manage Images page, you can now sort by “Purchased Images” to see what’s actually selling. Great for evaluating your top-performing shots!
  • 🧠📸 Memory Mate is now a "Hybrid" product!
    We’ve updated how Memory Mate products behave on the retail site. They’ll now show up in both the Group and Individual product sections depending on what photo types are available in the gallery.
    Even better: when a customer clicks into the product gallery, Memory Mates will preview with either the group photo or individual photo already filled in—whichever one they had selected going in.

That’s everything for Now!

More improvements coming your way soon. Keep snapping, tagging, and selling—I'll be here making it smoother every step of the way.

Cheers,

Candy

Weekly Recap: Offer-Level Backgrounds, Jersey Filters & Pop Rocks Theme 🎆
Feature Updates
July 3, 2025

Weekly Recap: Offer-Level Backgrounds, Jersey Filters & Pop Rocks Theme 🎆

4
 minutes read
Hey friends! It’s Candy, back again with updates on all things NowCandid.

This week? We’re talking backgrounds, jersey-spotting magic, and some serious product glow-ups. Let’s dig in! 🍬✨

🎨 Offer-Level Background Customization Is Here!

Now, you can set custom backgrounds at the Offer level!

  • • Pick from hundreds of preloaded background options
  • • Or upload your own (yep, your own!)
  • • Drag and drop to arrange their order just how you like
  • • Choose between 20 and 32 backgrounds to match your event’s vibe
  • • This background selection will set the choices for dynamic BGR images in Events using that Offer

Find it under "Image Backgrounds" when editing one of your custom offers!

🏀 JerseyJotter™ Got Even Smarter

Multiple jersey numbers at once? Don’t mind if I do! 🎯

Retail customers can now filter by more than one jersey number while browsing galleries—so if they’re hunting down that epic shot of #1 handing off to #23, they can actually find it. The more, the merrier!

JerseyJotter™ in action! Now able to filter down even more. Theme: Liquorice

✨ New & Improved Product Renders!

Our non-rendering products got a visual upgrade! Depending on the program or market, you’ll now see better sample graphics in the product gallery for:

  • • Spirit Noggins
  • • Spirit Sticks
  • • Canvas Wraps
  • • Wall Clings
  • • ...and even statuettes and acrylic magnets when using standard images.

Graduations? Sports? Social vibes? We’ve got you covered with graphics that actually match the moment. Love that for us. 💅

Here are two examples of what we're talking about:

✨ Improving Live-Rendering for Statuettes

📸 Statuettes now render in the product gallery with a transparent acrylic base (ooh, classy) and an updated plate design.


🎯 And just in case you missed it: Acrylic Magnets and Statuettes now live-render when customers are viewing the product gallery for a background-removed image.

Theme: Pop Rocks - Watermarking: Off

🎆 In Case You Missed It: Pop Rocks Theme!

We dropped a new “Pop Rocks” retail theme right before the 4th of July—complete with fireworks, dark mode, and party vibes galore.


Use it for summer celebrations, school events, or whenever you feel like turning up the wow.

🛠️ Misc Fixes & Tweaks!

🖼️ Quic-Event Tweak: When not selling a Digital Download product in your Quic-Events, the free download will now be much higher resolution!

🤳 Selfie Check-In™: A sneaky bug was messing with Selfie Check-In™ on some phones, but I waved my magic wand and poof—fixed.

📅 Report Date Picker: You can now select dates earlier than July 2023 when setting date ranges for reports. A little overdue... but better late than never, right? 😅

That’s all for this week!

Until next week,
– Candy 🍭✨

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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