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Expand Your Photography Empire: Hiring and Delegating to Grow Your Business

Expand Your Photography Empire: Hiring and Delegating to Grow Your Business
As a photography business owner, it's essential to recognize that growing your business often means hiring more photographers and delegating tasks.

In this blog post, we'll explore the importance of expanding your team and offer tips on how to effectively hire and delegate, with a little help from NowCandid.

1. Recognize the Limits of DIY:

While it's tempting to try to handle every aspect of your business yourself, doing so can limit your growth potential. Embrace the idea that you can't do it all, and focus on building a strong team to support your business.

2. Hire for Skill and Personality:


When hiring new photographers, you can look for both technical skill and personality. But it can be hard to find someone with both! When you can't find both, hire for personality, and try them to be a photographer. Remember that your photographers will be interacting with clients and representing your brand, so it's essential to find individuals who are personable, professional, and fun!

3. Invest in Training and Development:


Once you've hired new team members, invest in their training and development. Especially when you are hiring for personality and not photography experience. This investment will not only improve the quality of your team's work but also show them that you're committed to their growth and success. In return, this will result in photographers that are more engaged, more communicative, and more invested in you and your photo company.

4. Delegate with Confidence:


Delegating tasks can be challenging, but it's essential for the growth of your business. Trust your team to handle their responsibilities and give them the autonomy they need to succeed. Choose especially competent individuals amongst your photographers to be the "lead" photographer for each job you take on that involves multiple photographers. Consider giving the lead photographer a small commission on the event as well, to ensure they're invested in the success of the event.

5. Streamline Your Workflow with NowCandid:


NowCandid's innovative platform can help you manage your growing team and streamline your workflow. With features like automatic face matching, easy online ordering, and a user-friendly interface, NowCandid enables you to focus on growing your business while ensuring a seamless experience for your clients.

6. Foster a Collaborative Environment:


Encourage collaboration and communication among your team members. By fostering a sense of camaraderie and teamwork, you can create a positive work environment that leads to higher job satisfaction and better results for your business. Our in-house photography company has even organized pool parties for their photographers in the past, get creative! Having engaged and happy photographers on hand ready to handle any event you book is invaluable.

7. Evaluate and Adjust:


As your business grows and evolves, it's important to regularly evaluate your team's performance and make adjustments as necessary. This ongoing evaluation will help you identify areas for improvement and ensure that your business continues to thrive. Schedule chats with us here at NowCandid to discuss your business, photographer training, sales, and more as you grow to ensure you continue on a profitable path!

Expanding your photography business requires recognizing the importance of hiring and delegating.

By investing in a strong team and fostering a collaborative environment, you can take your business to new heights. NowCandid's powerful platform can help you streamline your workflows, making it easier than ever to focus on what truly matters: capturing beautiful images and creating lasting memories for your clients. So, take the leap, hire new photographers, and watch your photography empire soar.

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Weekly Recap: JerseyJotter™, SportsPics Action Pricing, and Smarter Gallery Sharing🏷️
Feature Updates
June 20, 2025

Weekly Recap: JerseyJotter™, SportsPics Action Pricing, and Smarter Gallery Sharing🏷️

7
 minutes read
Hey there, it’s Candy!

This week, we’re bringing the action with jersey recognition, fresh new price levels for sports events, and a sleek gallery-sharing upgrade that makes your links pop.

Let’s dive in! 💦

🧢 Introducing: JerseyJotter™

Your new MVP for sports galleries has arrived!

JerseyJotter™ automatically adds searchable filters to the All Images gallery for SportsPics Events:

  • 🎽 Color Recognition – identifies the primary shirt/jersey color worn in the photo.
  • 🔢 Number Recognition – picks up numbers from jerseys or racing bibs

You can toggle:

  • ✅ Both on
  • ✅ Only one
  • ✅ Or turn them both off

✅ Color & Number Recognition will work for both Positive ID and Face Matching Events (as long as the All Images Gallery is turned on)


🔍 Customers can filter using either filter independently, or both filters at once!

It’s your new best friend for organizing crowded team galleries!

💸 New SportsPics (Action) Price Levels + Offer Template

We’ve added new price levels and a recommended offer template for action-packed sports coverage. These are designed to complement JerseyJotter™ and better suit high-volume, high-energy photo galleries.

Perfect for:

  • 🏃‍♂️ Race day events
  • 🏈 Game-day action
  • 🏀 Sideline candids

If you’re used to SportsPics Portrait pricing, give this new setup a look—it might be a better fit for your action photgraphy Events!

🔗 Gallery Sharing Just Got an Upgrade

Now when you share your NowCandid Gallery Links via:

  • 📱 iMessage
  • 💬 Discord
  • ✉️ Other messaging platforms

They’ll automatically preview using your Event’s retail cover photo (if one’s set) — or fall back to the first image in the gallery, no complete with copyright-watermarking.

📸 Cleaner. Sharper. Way more pro.

🔍 Dashboard Search Boost

  • Hit Control + K (or find it in the Extras dropdown) to search Orders and Events
  • Because finding stuff fast should feel like magic 🪄

✨ Tiny Changes & Bug Splatting

  • 🧵 View Sequence logic now uses image names for better chronological accuracy
  • 🪲 Smashed a bajillion bugs (yes, bajillion is a real number)
    • Including quirks with email marketing
    • And rare background removal issues in relation to group photos & group products

That’s it for this week! If you're capturing athletes, races, or energetic action shots, this update was made just for you. 💪

Until next time,


📣 Candy

Graduation Was Great… But What If You Missed the Selfie Check-Ins™?🎓
GradPics
June 18, 2025

Graduation Was Great… But What If You Missed the Selfie Check-Ins™?🎓

7
 minutes read
Hey there, grad photographers! 👋

Candy here from NowCandid, and we need to talk about a common situation we’ve been hearing a lot about:

“I didn’t get enough graduates to do Selfie Check-In™… now what?!”

We get it. When you're new to the Selfie Check-In™ system, it’s easy to be a little too passive — maybe you just printed QR codes on handouts or stuck signs around the venue. That’s a decent start, and sure, it’ll get you some check-ins… but not nearly enough to maximize your reach (and sales 💸).

So what should have happened? Ideally, you have staff at the entrance — where all the grads arrive — actively guiding them through Selfie Check-In™ before they even get to the ceremony space. Yes, it may feel pushy at first, but schools usually love that you’re making sure families get the photos they want. Some schools even appreciate the contact info you collect, because it helps them stay connected with their new alumni! 🎓💌

But that’s beside the point. Graduation season is winding down now. You can’t go back in time and be more assertive with check-ins. So the question is:

😰 You Missed the Selfie Check-Ins™… What Now?

Good news: All is not lost! 🙌

We just added a set of brand-new post-graduation email templates to our Digital Marketing Materials, accessible via our Resources Page.

These are customizable Word docs you can quickly edit and send to the school — making it super easy for them to email students and parents the Selfie Check-In™ URL.

These emails invite grads and families to check in after the event, so they can still receive their images. We even included:

  • ✅ A version you can send to the school to make the ask
  • ✅ A version the school can send to grads & families directly
  • ✅ Language that’s clear, warm, and action-driven

By doing this, you’ll reach a bunch of people who want their photos but never knew how to access them. It means:

📸 More participants tagged

🧑‍🤝‍🧑 More happy families

💰 More sales coming your way!

📈 Real Results: One Photographer's Experience

One photographer we worked with saw many graduates did not complete their Selfie Check-In™ by the day of the event. So, after the ceremony, the photographer asked the school to send a follow-up message using our post-event template.

The result?


Participation is up 12% so far! Between additional participation and continued marketing campaigns - Event revenue has increased significantly since the photographer asked the schools to send out these emails for the stragglers!

📬 Let’s Hear From You!

Whether this graduation season was a smashing success or a learning experience, we want to hear from you.

Got feedback? Success stories? Questions? Rants? Raves? We’re all ears. 👂💕

Drop us a note right here: nowcandid.com/contact

Your feedback helps us grow — and we’re always looking to celebrate wins or learn how we can make your job easier next year!

Until next grad season,


💖 Candy from NowCandid

Weekly Recap: A Slicker Image Details Page & Some Nice Quality-of-Life Upgrades📸
Feature Updates
June 13, 2025

Weekly Recap: A Slicker Image Details Page & Some Nice Quality-of-Life Upgrades📸

4
 minutes read
Hey friends, Candy here!

This week we’ve got a shiny new Image Details page, some small but mighty tweaks across the board, and a handful of fixes to make your dashboard life just a bit smoother.

Let’s take a peek! 👀

🌟 Brand-New Image Details Page!

Your favorite behind-the-scenes image panel just got a makeover—and it's so much faster now! Whether you’re digging into face match data or reviewing contact info, everything’s loading snappier and more clearly than ever.

You’ll notice:

  • • Cleaner layout 🧼
  • • Larger image preview
  • Speedy load times ⚡
  • Better organization of metadata 🗂️

Details, Participants, and Logs have also been split into three distinct tabs!

Go ahead, give it a click from the Manage Images page or a Participant's Details page!

You can even hover highlighted faces with your mouse to view attached Participants!

In case you need to know how to get to the Image Details page!

🔧 Misc Changes & Improvements

Some smart, helpful little tweaks that add up to a smoother experience:

  • 🔗 Image Details links added to image previews on the Participant Details page (because shortcuts are life).
  • 🖼️ Free Download / Medium-Res Download for QuicPics™ Events are now set to a 2:3 aspect ratio—perfect for showcasing your 2:3 Full Frame overlay art!
  • 📦 Better retail display for big packages: Packages with 5+ items are now prettier, yay!

A look at the new 5+ Item Package graphic! Retail Theme: Liquorice - Event Program: QuicPics

  • 🎯 Face Matching Confidence level is now selectable during Event Creation, not just after. Set your confidence from the start!
  • 🛡 GalleryGuard™ has been updated to work even on iOS 26. The screenshots stay black. The images stay safe.

🐛 Bug Fixes

A few pesky things we squashed this week:

  • 🚫 The Unassigned Images count no longer includes BGR cutouts that have already been matched. More accurate image management FTW.
  • 🔄 Some Events were having trouble loading the Manage Images page. That glitch has now been zapped. 💥

That’s all for now!

Be sure to check out the new Image Details page, and if you haven’t yet, try out GalleryGuard™ on your own iOS device—it’s basically wizardry. 🧙‍♂️

Until next week,
💖 Candy

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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