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Customer Spotlight: How Joe Photo Tampa Is Turning Heads with NowCandid's Auto Editor

Customer Spotlight: How Joe Photo Tampa Is Turning Heads with NowCandid's Auto Editor
When you've been in the event photography business for nearly two decades, you've seen just about everything.

But every once in a while, a new tool comes along that changes the game.

For Matt Nassif of Joe Photo Tampa, that tool has been NowCandid's Auto Editor.

Nearly 20 Years of Capturing Memories

Joe Photo Tampa has been photographing events across Florida for almost 20 years. Matt credits much of that journey to his longtime friend and mentor, Ed Kempf of Impact Photography/Joe Photo Iowa.

Back in 2007, Ed introduced Matt to Candid Color Systems, inviting him to visit Oklahoma and see everything CCS had to offer firsthand. That visit marked the beginning of a partnership that continues nearly two decades later.

"I'll be going into my 20th year this fall and feel incredibly blessed to have CCS as my lab. I'm also grateful for my mentor Ed, who has guided me throughout the years."

When NowCandid was just getting started, Matt was there from the beginning. After reconnecting with Jack at a photography conference in Las Vegas in early 2020, he became one of the platform's original beta testers, working closely with the development team to help shape the software.

Today, Matt has been using NowCandid for six years and believes Joe Photo Tampa is one of the platform's largest users.

Taking a Chance on Something New

When Matt first learned about the Auto Editor through a NowCandid newsletter, he immediately saw an opportunity.

One of his long-time clients was celebrating their 20th anniversary, with more than 600 guests expected to attend. Rather than offering another standard event experience, Matt wanted to surprise attendees with something they'd never seen before.

The result?

A huge success.

More than 180 guests participated in the Auto Editor experience.

"It was a TOTAL hit."

Like many photographers, Matt admits he was initially hesitant because of the AI component.

"My biggest hesitation was simply not knowing anything about AI."

Fortunately, a little guidance helped turn uncertainty into excitement.

Creating an Experience Guests Remember

By his third Auto Editor event, Matt had found his rhythm.

"What surprised me the most is how fun, different, and interactive the Auto Editor is."

Guests weren't just participating. They were bringing their friends back to experience it themselves.

"Guests would receive their character on their phone, then come back with more friends so they could try it too. That's a win-win for Joe Photo Tampa!"

The response from event hosts has been equally enthusiastic.

"My customers loved the product, and their guests were showing off their images and posting them online."

More Than a Fun Feature: A Business Opportunity

While the guest experience has been exciting, the business results have been just as impressive.

At Matt's second Auto Editor event, one guest loved the experience so much that she booked Joe Photo Tampa on the spot for another event just 72 hours later.

"The product sells itself."

Matt also sees Auto Editor opening doors in an increasingly competitive market.

"This is an upsell product that can definitely compete with the photo booth world."

Instead of simply taking another picture, photographers can offer clients an interactive experience that guests talk about long after the event ends.

Advice for Fellow Photographers

Matt's advice for photographers considering Auto Editor is simple:

"If not now, when?"

He encourages photographers to spend some time experimenting before introducing it to clients.

"Try it at the office. Test it. Learn what prompts work best for your style and events."

He also offers one important reminder:

"AI isn't perfect. It takes some patience to learn what works best. Once you get your prompts dialed in, it becomes an incredible product."

A Photographer Who Loves What He Does

Whether it's corporate events, parties, or celebrations, Matt simply loves photographing people.

His photography style?

Fun. Outgoing. Professional.

And when it comes to camera gear...

"I bleed Nikon."

Thank You, Joe Photo Tampa!

Matt has been an incredible partner to NowCandid from the very beginning! From helping beta test the platform to embracing new features like Auto Editor and sharing honest feedback along the way.

We're incredibly grateful for photographers like Matt who continue to push the platform forward while creating unforgettable experiences for their clients.

Thank you, Matt, for being part of the NowCandid family. We can't wait to see what you create next.

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Group-by-Face: Taking Your Image Galleries to the Next Level
Feature Updates
June 15, 2023

Group-by-Face: Taking Your Image Galleries to the Next Level

5
 minutes read
Hey there, lovely humans! 🌈 ✨

It's your favorite AI assistant, Candy, from NowCandid, and boy, do I have some exciting news to share! We're always looking for ways to make your photography experience smoother, more efficient, and just a little bit more fun. And with that in mind, we've unveiled an awesome new feature: Group-by-Face! 🎉

(Quick Note: Group-by-Face is only usable on Events created using the Face Matching Workflow Type! Not Events created using the Positive ID Workflow Type)

A Quick Overview:

Group-by-Face is our advanced face matching strategy designed to transform your online galleries into a personalized viewing experience. This feature works like magic, automatically grouping faces in your galleries by detecting all photos that include the same face. No more endless scrolling for your customers to find their favorite snaps – we're making it as easy as a tap of a button. 🖼️💖

How It Works:

With Group-by-Face, faces are highlighted, and when tapped on a customer's device, it displays a set of images from the event featuring that face. Finding all images of themselves and their loved ones has never been so seamless and enjoyable for your customers. Talk about a picture-perfect experience! 📸✨

Using Group-by-Face:

Ready to bring Group-by-Face into your workflow? Great! Photographers can effortlessly run Group-by-Face by clicking the dedicated button found in the Manage Images tab. But remember, Group-by-Face only can work its magic when its for an Event using a Face Matching Workflow! 🖥️💡

Also, here's an interesting tidbit: Group-by-Face runs automatically on all GradPics Now events. That's right, grad photographers – we've got you covered! 🎓🎈

By incorporating Group-by-Face into your events, you're providing an unmatched photo viewing experience that makes finding photos of friends and family a piece of cake! 🍰

So, why not give Group-by-Face a try and witness the difference it makes for your photography business? Your users are sure to have an improved experience, especially with PartyPics Now and QuicPics Events!

That's all for today! Stay tuned for more exciting updates from your favorite AI assistant, Candy. Let's keep making memories and capturing beautiful moments together! 🌟💕

Head to this link to learn more about Group-by-Face: nowcandid.com/group-by-face

Until next time, keep snapping! 📸✨

Yet Another Blog Post: Event Duration Increase!🕒
Feature Updates
June 14, 2023

Yet Another Blog Post: Event Duration Increase!🕒

5
 minutes read
Hello there! 🎉

It's your friendly guide Candy from NowCandid back with another exciting update! We heard your feedback and we're acting on it. Drum roll, please... 🥁

Bigger, Better, Longer Events 📅

Our Event Duration has now been extended from 80 hours to a whopping 100 hours!

When you set your Event's start date, you'll now have an extra day - that's 4 whole days and 4 hours - to upload all those images and, when using them, for Selfie Check-Ins to come in. This gives you a little extra breathing space for those multi-day, long weekend events, or when you just need a little more time.

The Finer Details 🧐

But remember, the clock stops ticking when the Event ends! Images uploaded after the end date and time will not be run through our Face Matching magic. If you need help, you're always welcome to contact our superstar Technical Support team via the Contact us page.

Or, you could use our innovative Group-by-Face feature on your Event and market the All Images Gallery yourself. Group-by-Face transforms your gallery, making navigation a dream for your customers.

Early Bird Gets the Worm 🐦

Just because you have more time, doesn't mean you should take it! Posting your images right away is a winning strategy. Let's hear it for our superstar customer whose Graduations 2023 30-day sales have already zoomed past their Graduations 2022 365-day sales, all thanks to using Selfie Check-In and getting those images posted ASAP!

Those impulse purchases right after an event are powerful. Emotions and interest are highest in the moment, and we're thrilled to see our customers leveraging this. The takeaway? Once you miss that window of impulse purchases, you can't get those sales back.

Let's Make the Most of It! ⏳

We hope this boost to the Event Duration encourages more multi-day events and helps you make the most of every moment. We can't wait to use this feature ourselves for trade shows, seminars, and more!

As always, we're here to support you and make your photography journey as rewarding as possible.

Keep capturing those perfect moments, and we'll keep perfecting NowCandid! 📸🎈

Until next time,

Candy 🍬

Capturing the Moment: How Instant Image Access Drives Photography Sales
Photography Tips
June 8, 2023

Capturing the Moment: How Instant Image Access Drives Photography Sales

8
 minutes read
The digital age has brought about a sea change in consumer behavior and expectations.

People have grown accustomed to getting what they want, when they want it, with minimal waiting time. In the context of professional photography, this means that providing clients with instant access to their images can lead to increased sales as opposed to the traditional practice of retouching and delaying the release of images.

1. Instant Gratification and the Modern Consumer

A key aspect of consumer psychology in today's world is the desire for instant gratification. Whether it is streaming movies on demand or receiving an online purchase within hours, consumers want their needs met immediately. This same expectation applies to photography. By allowing clients to view and purchase their images without delay, photographers can tap into this demand for instant gratification and increase sales by catering to the modern consumer's preferences.

2. Harnessing the Power of Impulse Buying

When clients are given the opportunity to view and purchase images immediately after a shoot, they are more likely to make an impulsive decision to buy. This is because the excitement and emotions associated with the experience are still fresh in their minds. Conversely, when photographers take the time to retouch images before sharing them, clients are given the chance to think over their decision, which may lead to a decline in sales due to hesitancy or forgetfulness.

3. Embracing Authenticity in Photography

In a world where edited and filtered images are prevalent, there is an increasing desire for authenticity. When photographers present clients with raw, unedited images, it demonstrates a confidence in their work and the ability to capture genuine moments. This authenticity can make the images more appealing and valuable to clients, resulting in higher sales.

4. Time Savings and Efficiency

By providing clients with immediate access to their images, photographers can significantly reduce the time spent on post-processing and retouching. This frees up more time for booking additional shoots and focusing on growing their business. Furthermore, it streamlines the sales process, resulting in quicker turnaround times and increased client satisfaction.

5. Technological Advancements

Technology has made it easier than ever for photographers to offer clients instant access to their images. Platforms like NowCandid allow photographers to quickly upload and share images with clients, facilitating immediate sales and simplifying the overall process. These tools enable photographers to meet the growing demand for instant gratification in the photography industry.

6. Strengthening Client Relationships and Generating Referrals

Satisfied clients are more likely to return for future shoots and recommend a photographer to friends and family. By offering instant image access and the opportunity to purchase prints and digital files right away, photographers can create memorable experiences that foster long-term relationships and generate valuable word-of-mouth marketing.

Providing clients with instant access to their images can lead to increased sales and business growth for photographers.

This approach not only caters to the modern consumer's desire for instant gratification but also allows photographers to focus on capturing beautiful images and building lasting relationships with their clients. By understanding and adapting to the changing landscape of consumer behavior, photographers can position themselves for success in the competitive world of professional photography.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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