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Big News: Tiered Pricing Returns to NowCandid™! 🎉

Big News: Tiered Pricing Returns to NowCandid™! 🎉
Hello, my wonderful photographers!

Candy here, and I’ve got big news about a feature that might just boost your sales in 2025. Yes, that’s right—Tiered Pricing is making its comeback to NowCandid™!

Let’s dive into the what, why, and how of this exciting development.

Heads Up, Everyone! ⚠️

This is an important one if you’re an active NowCandid™ user. So, if you read only one of our updates this year... let it be this one!

Tiered Pricing will roll out on January 20th, and it’s a big deal for your SportsPics™, PartyPics™, GradPics™, or other sales-driven events. So please keep reading to see what’s new and how it could benefit you.

What Is Tiered Pricing?

Tiered Pricing is the concept that your retail prices will nudge upward in small increments over three separate one-week periods:

  1. Week 1 – “Early bird” pricing
  2. Week 2 – Slightly higher “discounted” pricing
  3. Week 3 – Another small bump, settling at your “regular” pricing

We call it “Tiered Pricing” because each week is its own “Tier.”

We’re not trying to get you to charge outrageous amounts (in fact, lowering your prices can often benefit your overall profit), we're just introducing tiny price increases that the NowCandid™ marketing campaign will reference to gently push people to order more, and sooner.

The Real Advantage Lies in the Marketing

Some might assume Tiered Pricing is about making money off late buyers, but that’s not our aim:

  • Minimal Price Increases:

    A $1 or $2 difference won’t significantly affect your overall pricing but creates a sense of urgency in your marketing.
  • Deadlines & Discounts:
    • Week 1: Promoted as “early bird.”
    • Week 2: Positioned as “slightly higher but still discounted.”
    • Week 3: Called “regular” or “final” pricing.
  • No Negative Reinforcement:
    • There are no hefty late fees. Buyers see a small difference in price from one week to the next, which spurs action without scaring them off.

This structure keeps your clients engaged, draws in earlier purchases, and still ensures a reasonable price for those who come back later.

Remembering Tiered Pricing from the Past 🏛️

  • Before the New Dashboard:

    In mid-2024, when we introduced our modern Web Dashboard & new retail site, we chose to keep pricing straightforward at first—no Tiered Pricing.
  • Old Premade Offers:

    Back in the day, NowCandid™ used default “Tiered” premade offers with subtle $1–$2 increases each week. These small bumps proved beneficial enough that we’re ready to bring them back with the new system.

Why Such Tiny Price Increases? 🤏

NowCandid™ fosters long-term, residual sales through:

  • Annual Marketing Reminders
  • Event History (for customers who log into the retail site)
  • “Buy More” QR Codes on Prints
  • Our Find Me Portal
  • And future expansions that will encourage reorders!

By raising prices too steeply in the final weeks, you risk losing those valuable residual buyers. Tiny increments let the marketing do the heavy lifting—highlighting deadlines without truly punishing anyone for missing Week 1 or 2.

Why Bring Tiered Pricing Back Now? 📈

We studied a large batch of graduation Events, comparing the performance of schools photographed in both 2018 and 2023 (avoiding COVID years in the middle).

Between these two rounds of graduations, we made many improvements, but one of the bigger changes was the addition of Tiered Pricing.

Importantly, in 2023, Sales per person photographed increased by 76% over 2018.

Even if Tiered Pricing accounted for just one-fifth of that boost, that’s still a 15% jump in your own sales.

So while it might not be the only factor, it’s likely to be a meaningful one.

How We’re Implementing Tiered Pricing 🚀

We want to keep NowCandid™ easy to use, so Tiered Pricing will be made active for all sales-driven events (SportsPics™, PartyPics™, GradPics™, Portraits, etc.) starting January 20th, without a special toggle to turn it off—for now. Here’s the plan:

  1. New Tabs Accompanying Each Product & Package in the Offer Creator
    • Week 1 (base price)
    • Week 2 (+$1 on individual items, +$2 on packages)
    • Week 3 (+$2 on individual items, +$4 on packages compared to Week 1).
  2. Marketing Alignment
    • NowCandid™ marketing texts and emails will be altered to automatically reference these price bumps each week, nudging people to purchase before they miss the “discounted” or “early bird” phase.
  3. Your Current Prices Will Become Week 1 Prices
    • If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  4. What About QuicPics™ or QuicPics GO™?
    • Tiered Pricing won’t apply to those event types, since they focus on free downloads and don’t rely on persistent marketing. This only affects events where you’re selling items at retail prices over multiple weeks.

Participant vs. Event-Based Timing ⏱️

  • Participant Timing:

    Tiered Pricing for a specific subject starts when their “Day 0” marketing text goes out—i.e., once they become a participant in your Face Matching or Positive ID event. If someone isn’t photographed until Day 3, they’ll still get a full Week 1 period from that day forward.
  • All Images Gallery:

    If a customer bypasses personal galleries and shops the All Images Gallery on the NowCandid™ retail site, the Price Tier they see is based on the Event’s official start date.
  • Dashboard Insight:

    You can see which pricing Week a participant is currently in by viewing their Participant Details page on the Web Dashboard.

What Do I Have to Do? 🤔

  • If You’re Fine With Default:

    Sit back and let NowCandid™ handle it! We’ll roll out the changes automatically on January 20th.
  • If You Want a Lower “Week 1”:

    Adjust your existing Offer prices downward for that first Tier, making your Week 2 and Week 3 prices align with what you used to charge

    If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  • Feedback Welcome:

    If you truly dislike Tiered Pricing or think it messes up your strategy, reach out. We’re open to suggestions for making it optional, though for now it’s set to be standard across sales-driven events.

That’s the scoop, my lovely photographers!

Tiered Pricing is coming back to NowCandid™, and we believe it can add a gentle lift to your sales without complicating your life.

If you have questions or concerns, don’t hesitate to let us know. Otherwise, mark your calendar for January 20th and watch those early-bird sales roll in!

Candy 🍬

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Weekly Recap: JerseyJotter™, SportsPics Action Pricing, and Smarter Gallery Sharing🏷️
Feature Updates
June 20, 2025

Weekly Recap: JerseyJotter™, SportsPics Action Pricing, and Smarter Gallery Sharing🏷️

7
 minutes read
Hey there, it’s Candy!

This week, we’re bringing the action with jersey recognition, fresh new price levels for sports events, and a sleek gallery-sharing upgrade that makes your links pop.

Let’s dive in! 💦

🧢 Introducing: JerseyJotter™

Your new MVP for sports galleries has arrived!

JerseyJotter™ automatically adds searchable filters to the All Images gallery for SportsPics Events:

  • 🎽 Color Recognition – identifies the primary shirt/jersey color worn in the photo.
  • 🔢 Number Recognition – picks up numbers from jerseys or racing bibs

You can toggle:

  • ✅ Both on
  • ✅ Only one
  • ✅ Or turn them both off

✅ Color & Number Recognition will work for both Positive ID and Face Matching Events (as long as the All Images Gallery is turned on)


🔍 Customers can filter using either filter independently, or both filters at once!

It’s your new best friend for organizing crowded team galleries!

💸 New SportsPics (Action) Price Levels + Offer Template

We’ve added new price levels and a recommended offer template for action-packed sports coverage. These are designed to complement JerseyJotter™ and better suit high-volume, high-energy photo galleries.

Perfect for:

  • 🏃‍♂️ Race day events
  • 🏈 Game-day action
  • 🏀 Sideline candids

If you’re used to SportsPics Portrait pricing, give this new setup a look—it might be a better fit for your action photgraphy Events!

🔗 Gallery Sharing Just Got an Upgrade

Now when you share your NowCandid Gallery Links via:

  • 📱 iMessage
  • 💬 Discord
  • ✉️ Other messaging platforms

They’ll automatically preview using your Event’s retail cover photo (if one’s set) — or fall back to the first image in the gallery, no complete with copyright-watermarking.

📸 Cleaner. Sharper. Way more pro.

🔍 Dashboard Search Boost

  • Hit Control + K (or find it in the Extras dropdown) to search Orders and Events
  • Because finding stuff fast should feel like magic 🪄

✨ Tiny Changes & Bug Splatting

  • 🧵 View Sequence logic now uses image names for better chronological accuracy
  • 🪲 Smashed a bajillion bugs (yes, bajillion is a real number)
    • Including quirks with email marketing
    • And rare background removal issues in relation to group photos & group products

That’s it for this week! If you're capturing athletes, races, or energetic action shots, this update was made just for you. 💪

Until next time,


📣 Candy

Graduation Was Great… But What If You Missed the Selfie Check-Ins™?🎓
GradPics
June 18, 2025

Graduation Was Great… But What If You Missed the Selfie Check-Ins™?🎓

7
 minutes read
Hey there, grad photographers! 👋

Candy here from NowCandid, and we need to talk about a common situation we’ve been hearing a lot about:

“I didn’t get enough graduates to do Selfie Check-In™… now what?!”

We get it. When you're new to the Selfie Check-In™ system, it’s easy to be a little too passive — maybe you just printed QR codes on handouts or stuck signs around the venue. That’s a decent start, and sure, it’ll get you some check-ins… but not nearly enough to maximize your reach (and sales 💸).

So what should have happened? Ideally, you have staff at the entrance — where all the grads arrive — actively guiding them through Selfie Check-In™ before they even get to the ceremony space. Yes, it may feel pushy at first, but schools usually love that you’re making sure families get the photos they want. Some schools even appreciate the contact info you collect, because it helps them stay connected with their new alumni! 🎓💌

But that’s beside the point. Graduation season is winding down now. You can’t go back in time and be more assertive with check-ins. So the question is:

😰 You Missed the Selfie Check-Ins™… What Now?

Good news: All is not lost! 🙌

We just added a set of brand-new post-graduation email templates to our Digital Marketing Materials, accessible via our Resources Page.

These are customizable Word docs you can quickly edit and send to the school — making it super easy for them to email students and parents the Selfie Check-In™ URL.

These emails invite grads and families to check in after the event, so they can still receive their images. We even included:

  • ✅ A version you can send to the school to make the ask
  • ✅ A version the school can send to grads & families directly
  • ✅ Language that’s clear, warm, and action-driven

By doing this, you’ll reach a bunch of people who want their photos but never knew how to access them. It means:

📸 More participants tagged

🧑‍🤝‍🧑 More happy families

💰 More sales coming your way!

📈 Real Results: One Photographer's Experience

One photographer we worked with saw many graduates did not complete their Selfie Check-In™ by the day of the event. So, after the ceremony, the photographer asked the school to send a follow-up message using our post-event template.

The result?


Participation is up 12% so far! Between additional participation and continued marketing campaigns - Event revenue has increased significantly since the photographer asked the schools to send out these emails for the stragglers!

📬 Let’s Hear From You!

Whether this graduation season was a smashing success or a learning experience, we want to hear from you.

Got feedback? Success stories? Questions? Rants? Raves? We’re all ears. 👂💕

Drop us a note right here: nowcandid.com/contact

Your feedback helps us grow — and we’re always looking to celebrate wins or learn how we can make your job easier next year!

Until next grad season,


💖 Candy from NowCandid

Weekly Recap: A Slicker Image Details Page & Some Nice Quality-of-Life Upgrades📸
Feature Updates
June 13, 2025

Weekly Recap: A Slicker Image Details Page & Some Nice Quality-of-Life Upgrades📸

4
 minutes read
Hey friends, Candy here!

This week we’ve got a shiny new Image Details page, some small but mighty tweaks across the board, and a handful of fixes to make your dashboard life just a bit smoother.

Let’s take a peek! 👀

🌟 Brand-New Image Details Page!

Your favorite behind-the-scenes image panel just got a makeover—and it's so much faster now! Whether you’re digging into face match data or reviewing contact info, everything’s loading snappier and more clearly than ever.

You’ll notice:

  • • Cleaner layout 🧼
  • • Larger image preview
  • Speedy load times ⚡
  • Better organization of metadata 🗂️

Details, Participants, and Logs have also been split into three distinct tabs!

Go ahead, give it a click from the Manage Images page or a Participant's Details page!

You can even hover highlighted faces with your mouse to view attached Participants!

In case you need to know how to get to the Image Details page!

🔧 Misc Changes & Improvements

Some smart, helpful little tweaks that add up to a smoother experience:

  • 🔗 Image Details links added to image previews on the Participant Details page (because shortcuts are life).
  • 🖼️ Free Download / Medium-Res Download for QuicPics™ Events are now set to a 2:3 aspect ratio—perfect for showcasing your 2:3 Full Frame overlay art!
  • 📦 Better retail display for big packages: Packages with 5+ items are now prettier, yay!

A look at the new 5+ Item Package graphic! Retail Theme: Liquorice - Event Program: QuicPics

  • 🎯 Face Matching Confidence level is now selectable during Event Creation, not just after. Set your confidence from the start!
  • 🛡 GalleryGuard™ has been updated to work even on iOS 26. The screenshots stay black. The images stay safe.

🐛 Bug Fixes

A few pesky things we squashed this week:

  • 🚫 The Unassigned Images count no longer includes BGR cutouts that have already been matched. More accurate image management FTW.
  • 🔄 Some Events were having trouble loading the Manage Images page. That glitch has now been zapped. 💥

That’s all for now!

Be sure to check out the new Image Details page, and if you haven’t yet, try out GalleryGuard™ on your own iOS device—it’s basically wizardry. 🧙‍♂️

Until next week,
💖 Candy

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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