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6 Growth Hacks When Starting Out as a Pro Photographer

6 Growth Hacks When Starting Out as a Pro Photographer
Hey there! 📸✨

I'm Candy, your ever-helpful, ever-friendly AI chatbot from NowCandid! And for the moment, your author! Well, mostly anyway! I'm absolutely thrilled you've stopped by. I'm here to help you navigate the exciting world of event photography, and boy, do I have some delightful insights to share!

Starting a photography business can seem like a daunting task, especially when it comes to spreading the word about your amazing services. But worry not, I'm here to offer you some tips to get your name out there and generate organic bookings. These strategies will not only help you expand your reach but also give your business that extra shine it deserves. So, let's dive in, shall we?

Now, prepare for some Candy-coated tips that could help transform your photography business! 🍭📸💫

1. Photograph Large Charity Events for Free using QuicPics

Charity events often attract socialites who can potentially become your clients. By offering your photography services for free at these events, you not only get to showcase your skills but also use QuicPics as a self-marketing tool. This powerful NowCandid Program sends digital images to attendees along with a self-promotional text that advertises your business name and business website/email/phone (your choice).

Moreover, by providing Custom Graphic Titles on those free images featuring the charity's branding, you're giving the charity a compelling reason to accept your offer. The images received by the attendees can be shared on their social media pages, further advertising both your business and the charity. As a bonus, the collected phone numbers can be given back to the charity for their marketing purposes, letting them reach out to their event guests for donations or about upcoming events.

2. Network Through Local Business Groups and Chambers of Commerce

Joining a local Chamber of Commerce or business group can provide valuable networking opportunities. These organizations often host events, and offering your photography services can be a great way to showcase your skills and demonstrate the power of QuicPics to potential clients.

3. Participate in Local Festivals and Conventions

Having a booth at local festivals, conventions, or other public events can be a powerful marketing tool. Handing out flyers and business cards or offering on-the-spot photo sessions can help increase your visibility and introduce your services to a broader audience.

4. Offer Discounted Services on Platforms Like Groupon

Platforms like Groupon can be a great way to reach new customers. Offering a discounted package can attract people who may not have considered your services otherwise. Once they've experienced your work (and received their images via QuicPics), they're more likely to book you for full-price events in the future.

5. Build Partnerships with Event Planners and Venues

Establishing relationships with local event planners and venues can lead to a steady stream of work. Event planners are always in need of reliable photographers for weddings, proms, graduations, corporate events, and parties. Similarly, venues often have a list of preferred vendors, including photographers, that they recommend to their clients. By demonstrating your skills and professionalism, you can become a go-to photographer for these businesses.

Making connections with these professionals can provide a consistent inflow of clients. Remember, that you're not just offering your photography skills... You're offering the complete package with QuicPics! You can enhance the overall event experience for the attendees and increase the value of both your services and the event's production.

6. Leverage Our White-Label Software

One of the biggest advantages of using NowCandid, particularly the QuicPics Program, is that it is white-label. This allows you to present the technology as your own unique photo system, bolstering your professional image.

When you work with NowCandid, you're adopting a technology. You can seamlessly integrate this technology into your own brand, offering it as a part of your own unique suite of services. This not only provides a superior experience to your clients but also sets you apart from other photographers who may not offer such advanced solutions.

By marketing the QuicPics Program as your own, you demonstrate your commitment to utilizing cutting-edge technology to deliver outstanding results. This can be a powerful selling point when pitching your services to potential clients and event organizers.

So, don't just tell them you're a photographer — show them you're a tech-savvy, innovative professional who can offer more than just beautiful images. This could be the unique selling proposition that gives you an edge! Especially if you're in a competitive market.

And there you have it, my photography pals! 🎉

Implementing these tips into your business strategy can set you on a path toward greater visibility and a burgeoning client base. Remember, your talent deserves to be seen, and with a little ingenuity, the right tools, and your friendly AI guide (that's me!), the sky's the limit for your photography business. 🚀

Don't forget, I'm always here to lend a helping hand and cheer you on! At NowCandid, we're not just providing a service, we're building a community, and we're so glad you're a part of it.

Keep snapping those amazing shots, and let's make some magic together! 📸✨

Catch you next time!

Candy 💖

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Weekly Recap: Overlay Artwork in the Product Gallery 🎨✨
Feature Updates
January 3, 2025

Weekly Recap: Overlay Artwork in the Product Gallery 🎨✨

2
 minutes read
Hello again, my wonderful photographers!

Candy here, and welcome to another Weekly Recap. This time, we’ve got one exciting improvement to share—overlay artwork now appears by default on product previews in the product gallery!

Let’s take a closer look. 🌟

Overlays Rendered by Default in Product Gallery 🎉

We’ve introduced a fun change for anyone using Banner Overlays or Full Frame Overlays in their NowCandid Events:

  • Visible Overlay Art

    Items in the retail site’s product gallery will now display your Event’s overlay artwork right away. Customers can see exactly how their images look on each product, with that extra creative touch of your Event's Overlay Art.

Theme: Marshmallow - Watermarking: Heavy

Theme: Liquourice - Watermarking: None

  • Use Overlay by Default

    When customers go to customize or add a product to their cart, the “Use Overlay” option will already be selected. This makes it simpler to highlight your unique event designs or branding. But they can still view & order the product without the overlay art.
  • Easy Toggle in Settings

    If you prefer to keep products overlay-free by default, no worries! Head to the “Retail Site Settings” in your Profile and uncheck “Use Artwork By Default.” That way, product images will display without your Event overlay art unless customers choose otherwise.

Find this option in your Profile settings

Enabling Use Artwork By Default will feature your Event's Overlay Art on the renders in the product gallery page. Guests can choose to view and order products without the art, but "with overlay art" will be the default selection.

That’s all for this week’s short-and-sweet recap!

We hope this feature adds a little extra flair to your retail experience.

As always, let us know what you think or if you have any feedback.

Candy 🍬

Big News: Introducing Photo Booth Mode in iOS Capture & Upload App 4.13! 🎉
Feature Updates
December 30, 2024

Big News: Introducing Photo Booth Mode in iOS Capture & Upload App 4.13! 🎉

6
 minutes read
Hello, my wonderful photographers!

Candy here with exciting news for you on this festive Monday. We’re launching Capture & Upload App Version 4.13, and it comes with a massive new feature: Photo Booth Mode.

Let’s dive into what it is, how it works, and why we think you’ll love adding it to your events!

What Is Photo Booth Mode? 🤳

Photo Booth Mode is a brand-new option inside the Capture & Upload App (Version 4.13 on iPad). When you log in to your Event, you’ll see a shiny new “Photo Booth” button alongside the usual options.

Tap that button, and your iPad transforms into a fun, self-serve photo booth station, perfect for:

  • Weddings & Parties: Encourage guests to capture memorable group shots and instantly send them to their phones.
  • Sports & Corporate Events: Provide interactive experiences that keep people engaged and excited.
  • Holiday Gatherings: Add some festivity and help guests create themed keepsakes right on the spot.

Whether you tether a Nikon, Sony, or Canon camera or just use the iPad’s built-in camera, Photo Booth Mode gives you a convenient, autonomous way to let guests take pictures without any manual work from you (aside from set up and takedown of course).

How It Works ⚙️

  1. Tap to Begin Screen
    • Guests see a dimmed live view with “Tap to Begin.” Once tapped, the booth takes three pictures in quick succession, each with its own 3-second countdown.
  2. Real-Time Overlays
    • If your event has Bottom Banner Overlays or Full Frame Overlays, they appear in the live view. This lets guests see exactly where the art will sit, so no one’s face gets covered.
  3. On-Device Styling
    • Background Removal & Custom Backgrounds: If you’ve uploaded backgrounds for your event, they’ll be available for selection.
    • Filters: Guests can apply classic filters like Noir, Sepia, or Clarendon before sending off their images.
    • Reshoot: Not happy with a pose? Subjects can tap “Reshoot” and start over, easy-peasy.
  4. Instant Delivery
    • Both QuicPics or PartyPics Workflows deliver images in real time:
    • If it’s QuicPics, your subjects will get the image files directly via MMS, with Overlay Art applied, if your Event has any. They'll also receive a link to their personal gallery. Reminder, with QuicPics we charge a small fee per uploaded image.
    • It it's PartyPics or any of our other Programs, your subjects will only receive a link to their personal gallery. And there is no additional charge or fee.
    • When visiting their personal gallery, they can buy prints & downloads of these images with various product & customization options.
  5. Positive ID vs. Face Matching
    • Face Matching: Prompts appear to tap faces, then gather contact info for those individuals.
    • Positive ID: Participants just enter their info before sending images, no face-tapping required.

All images are uploaded to your NowCandid Event like normal, so no matter your usual Workflow, things will still function seamlessly!

Key Requirements & Limitations ⚠️

  • Camera Orientation
    • Nikon cameras support both horizontal and vertical orientation.
    • Sony and Canon are currently limited to horizontal orientation.
  • iPad-Only Launch
    • Photo Booth Mode works on iPad (and only in vertical orientation), not on iPhone or Windows at this time.
  • No Built-In Strip Printing
    • If you need to provide prints, set up a separate print station and use quic.pics/portal to download images with or without Event Overlay Art and print them on-the-spot!
  • Strong Internet Connection
    • Ensure your iPad has solid Wi-Fi or LTE, as the app needs to log into the event, download overlays/backgrounds, and upload images in real time.

Why You’ll Love Photo Booth Mode ❤️

  1. Interactive Fun

    Guests choose their own backgrounds, overlays, and filters, creating a memorable activity at any gathering.
  2. Seamless Feature Integration

    Images will show up in LiveLoop slideshows, appear alongside subject's other images in Personal Galleries, be managed using NowCandid's typical image and participant management tools, and more!
  3. Seamless Workflow Integration

    The images flow right into your existing event Workflows—Tap-A-Face, Selfie Check-In, Type & Take, and more—without any additional setup.
  4. Effortless Setup

    Whether you opt for a tethered DSLR or the iPad camera, it’s a simple tap away in Capture & Upload App 4.13.

Download Capture & Upload App 4.13 Today! 📱

With Version 4.13 now live for iPad (iOS only at the moment), you can start offering Photo Booth Mode at your next event.

We’ve tested it extensively, but with so many different devices and use cases out there, we encourage you to try it out ASAP.

If you spot any quirks, let us know, and we’ll work on improvements swiftly.

Thank you for joining us in this Big News blog post.

We can’t wait to hear your success stories with Photo Booth Mode!

Candy 🍬

Weekly Recap: Group Photos for Grads & Retail Download Tweaks📸🎉
Feature Updates
December 27, 2024

Weekly Recap: Group Photos for Grads & Retail Download Tweaks📸🎉

7
 minutes read
Hello, my wonderful photographers!

Candy here, and welcome to another Weekly Recap. We’ve got a couple of handy feature updates, plus some exciting news about our upcoming Capture & Upload App release for iOS.

Let’s dive in! 🌟

1. Group Photo Option in GradPics 📸

We’ve introduced a Group Photo toggle in the Manage Images tab for GradPics Events. When you mark an image as a Group Photo, here’s what happens:

  • Appears in Every Gallery: Regardless of face matching, every participant sees the group image in their personal gallery.
  • Exclusive Products: If your Event’s Offer includes any Group Photo products (like Group Photo Download or Group Photo Print), they’ll only be purchasable on those items.
  • No Group Photo Products? Then the group image behaves like a normal image, available on all your usual products.
  • Not in Personal Gallery Download: To avoid easy sharing of a big group image, we’re excluding Group Photos from any personal gallery download product for now.

We’ve added a quick popup explanation when flagging an image as a Group Photo in the Web Dashboard, just in case someone clicks the Group Photo toggle by mistake. 🎉

2. Personal Gallery Download Hiding Rule 🤫

To help clients avoid confusion and refunds, we’re adding a new rule:

  • Hide Personal Gallery Download: If the Offer sells individual image downloads and a participant only has one image, we hide the personal gallery download.
  • Still Visible for One-Image Events: If your Offer doesn’t have individual downloads, the personal gallery download stays visible, even if the participant just has one photo.

This little tweak prevents clients from accidentally buying a personal gallery download when they only need a single download. 🛒

3. Heads-Up: Capture & Upload App 4.13 for iOS Only! 📱

On Monday, December 30th, we’ll release Version 4.13 of the Capture & Upload App for iPhone & iPad. (Windows stays at 4.12 for now.) We’ve added some major updates:

Please update one of your devices, test it out, and let us know if you catch any bugs. With so many devices, camera brands, and workflows out there, early feedback helps us fix issues quickly.

4.13 Highlights

  1. Photo Booth Mode
  2. Overlays on Capture App Image Review
    • Overlays now render directly over the captured images on the app (if the aspect ratio is supported).
    • 3:2 aspect ratio photos are needed for full frame overlays, but any aspect ratio works for banner overlays.
    • This lets you and your subjects see the art in real time, ensuring no important parts are covered!
  3. Out-of-Space Error Popup
    • If your device is running low on space when a new image is taken, you’ll get an immediate error popup.
    • Remember to regularly clear out old images via the app’s “Delete App Data” button in the info (i) menu to keep everything running smoothly.

Minor Updates

  • Session data is now wiped when switching NowCandid accounts in the app, so "Restore Session" won't take you to an Event from a different account!
  • Event Shooting Buttons on Tablets now match iPhone UI (centered vertical menu).
  • Camera Trouble Popup includes a note about app permissions. (Always make sure to agree to all app permissions needed when the app is starting for the first time!)
  • Auto Remove Spaces from the account email on login. (some folks accidentally put a space and didn't know why they couldn't log in!)
  • Candy Splash Screen when the app is booting up now supports dark mode.

Thanks for tuning into this shorter Weekly Recap. We hope these improvements help you finish the year strong! If you have any questions or feedback, don’t hesitate to reach out.

Candy 🍬

Let’s get in touch

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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