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A lot of platforms are happy to look affordable at first—and expensive later.
We prefer the opposite.
NowCandid™ is built to support photographers long-term, which means our pricing is designed to be easy to understand, easy to plan around, and easier to live with as your volume grows. When you’re running real events—schools, sports, graduations, leagues—the last thing you need is a platform that nickel-and-dimes you for the core tools required to deliver and sell images.
With NowCandid, your costs are straightforward:
That’s it.
There’s no subscription fee and no onboarding fee, so you’re not paying monthly just to keep your account active—or paying extra just to get started.
Many platforms charge extra for the features that actually make your events run smoothly. NowCandid includes the tools high-volume photographers rely on without tacking on separate line items.
Here’s what you don’t pay extra for:
That’s the difference between a platform that adds tools later and a platform that includes the tools up front.
When the platform includes the tools you actually need, two good things happen:
If your costs don’t balloon as you scale, more of every sale stays with you—without you having to raise prices just to cover software overhead.
You don’t have to stitch together multiple services (and multiple bills) to accomplish basic event goals like:
Those pieces are part of the core system—because they’re not “extras” in real event photography.
NowCandid is built to support photographers—not squeeze them. Our pricing model is intentionally structured so that the platform remains sustainable for your business as you grow, and so that more of what you earn stays with you.
If you want a platform that’s designed for high-volume reality—and doesn’t charge extra for the essentials—NowCandid is built for you.
Pricing, fees, and included features listed in this article are accurate as of the original publication date and may change over time. For the most current pricing and terms, please contact our team.
Hey photo friends! 👋
This week’s updates bring a mix of AI editing power, cleaner review tools, and a small boost to retail conversion clarity—plus a helpful Android Capture App fix.
Let’s jump in. 💫
We’re rolling out an Auto Editor (Beta) that can automatically AI-edit:

Auto Editor is powered by Candy Image Studio (same nodes, same pricing), and edited images keep their existing matches—just like when you run Candy Image Studio on an event image.
Important notes:
Common use cases

Fun use cases
Where to find it


A few upgrades landed that make AI editing and review smoother:


Client Outreach texts no longer require a URL, but the system will show a warning if you try to send one without a link.
One important reminder: the number Client Outreach texts send from is different than the number used for automated event marketing—so recipients may not have any message history for context when they receive it.
The Event PhotoTags page now shows Contacts and Participants as separate columns for better clarity.
Retail now shows Apple Pay Later and PayPal Pay Later badges on the store sheet for items $30 or more.
A few notes:
Reminders on existing Pay Later availability:

The Capture App on Android (v5.5, Google Play) now fixes an issue where some cameras were sending duplicate images to the app.
Between the new Auto Editor (Beta), smoother “preview original” review flows, and clearer Pay Later messaging on retail, this update is all about saving time and helping customers convert with less friction.
Keep creating magic,
— The NowCandid Team 🍬
Hey photo friends! 👋
This week’s updates are all about cleaner branding, smoother selling, and better visibility across your workflows—from a new profile/business logo system to big package configurator performance improvements, plus a long-awaited refresh of the Event Management Portal (EMP) ahead of grad season.
Let’s jump in. 💫
Client Outreach SMS messages now require a URL to be included—helping ensure every text has a clear destination and call-to-action.
The Events Report, Compare Report, and Faces Report now use Participants instead of Contacts.
Reminder: a Contact is someone with info; a Participant is a contact with at least one image in their gallery. This avoids deflating stats with unmarketable contacts.
The Event List page now includes quick filters for:

You can now set your Offer background selection minimum to 5 (previously 20).
Added $2.50 flat-rate shipping as an available shipping option.
You can now assign a business/profile logo—upload to your profile icon on the dashboard as a 650×650 image and automatically cropped to a circle.
Where it appears:
More placements are planned in the future—this is the first step toward a more consistent, professional brand presence everywhere your customers interact with you.

Graduation Plaque and Titled Luxe Prints now render custom captions earlier in the process, rather than waiting until the captions step.
The package configurator received several improvements:

Several improvements were made to ZCrop images to improve behavior and consistency.
Fixed user-added dynamic gallery group photos showing as not group after refresh.
Custom offer background order now matches the order in the offer details editor—drag and drop reordering on the dashboard offer editor.
Quick reminder: the Event Management Portal (EMP) is a mini-dashboard on quic.pics that uses the Capture App login—so you can do “dashboard-like” tasks without downloading an app or using a full account login. It hasn’t been talked about much lately, but this week it got a big refresh in preparation for grad season.
What’s new:

Between profile/business logos, a smoother package configurator, better report accuracy, and the EMP glow-up for grad season, this update should help you move faster, look more professional, and reduce friction across the whole customer experience.
Keep creating magic,
— The NowCandid Team 🍬
If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.



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