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Picture Perfect Marketing: Tips to Promote Your Photo Business

Picture Perfect Marketing: Tips to Promote Your Photo Business
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

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Weekly Recap: Candy Culler AI Image Culling & MUCH More! 🍬✨
Feature Updates
January 9, 2026

Weekly Recap: Candy Culler AI Image Culling & MUCH More! 🍬✨

6
 minutes read
Hey photo friends! 👋


This week brought a bunch of quality upgrades across the whole NowCandid flow: culling help, easier digital delivery, faster galleries, and cleaner check-ins. Here’s what’s new (organized by impact).

🧠 Big New Tool: Candy Culler (Manage Images → More Tools)

🍬 Candy Culler is rolling out!!!

Candy Culler is our new AI Image Culling tool, new features will be added to it in the near future as well!


I can now help flag common issues on your images like:

  • 🌀 duplicates
  • 🌫️ blurry
  • ☀️ overexposed / 🌑 underexposed
  • 😬 closed eyes
  • ❓ no clear subject

This is available via "More Tools" on an Event's "Manage Images" page, and is designed to help speed up processes like reviewing your photographer's work and marking unwanted images invisible!

Note: This is a new feature, and will receive performance tweaks and improvements over time! But we hope you like it! :D

📦 Digital Delivery Upgrade: Web Receipt Download Page

📧 Receipt email now includes a “Download All Images” button

  • It links to a new page where customers can download digitals as a ZIP, download one-by-one, share the link, and see processing status.

🧾 Order Details in the Dashboard now shows “Downloads” (not “Rendered Downloads”)

  • And includes Personal Gallery Download links where relevant.

🔗 Order Details now link to the Web Receipt Download Page

  • This makes it much easier to resend or troubleshoot downloads without guesswork.

🖼️ Faster Reviewing: Lightbox Keyboard Navigation + Performance

⬅️➡️ Left/Right arrow keys now move through images

  • Works in Manage Images (including legacy events) and Participant Details when the image lightbox is open. Great for quickly scanning through images.

Lightbox performance improved

  • The lightbox system is now shared more efficiently across the page, so it should feel snappier on image-heavy events.

✅ Check-In Improvements (Face Matching Events)

🛑 New red “No Thank You” button for Image Release opt-in

  • (Only appears if opt-in is enabled in the Offer's Advanced Settings.)

🖼️ Camera roll stability improved

  • Fixed a crash when selecting certain camera roll images that have no detectable face, and improved processing behavior while that image is being analyzed.

🔁 Old check-in import edge case fixed

  • Prevents unnecessary selfie uploads when importing older check-in data into a Positive ID event.

📱 Capture App iOS OTA Updates (4.22.2 + 4.22.3)

🔐 Restore Session safety and convenience (OTA Jan 5)

🔒 Restore Session won’t cross accounts

  • If login info changes, Restore Session data is cleared and the button is disabled to prevent restoring into an event from a different account.

Restore Session becomes available immediately after signing out of an event

  • No restart needed.

🧾 Face Matching Roster Check-In stat accuracy (OTA Jan 7)

📊 Event overview image stats now include “ref” folder images

  • Helpful for tracking reference images in Face Matching Events.

🛠️ Misc fix

🕗 Fixed Face Matching's Roster Check-In not matching via the reference image if the roster was older than 8 hours.

🛍️ Retail Experience Improvements

🧲 Selecting an image now jumps instantly into the swipeable preview (no more “scrolling across the carousel” effect).

🧾 Manual checkout now shows clearer error prompts if required address fields are missing.

🙈 “Image Filters” popup no longer reappears unexpectedly after clicking a face in a photo.

🛡️ GalleryGuard is enabled again on iPad after a short break.

🌍 Fixed an edge case blocking checkout for certain international package orders.

🖥️ Dashboard Updates

🔁 Assign Images: new “participant gallery” filter

  • Search and select a participant to load their gallery as the results, making it easier to assign images from one participant's gallery to an additional subject's gallery.

🏷️ PhotoTag Import edge case fixed

  • Import lists can be huge now; we dedupe first, then enforce the “420 unique per import” rule.

📊 Event mini report column clarified

  • “Images” is now labeled “Visible” and reflects visible images per folder.

📄 Reports date picker fixed

  • Sales, Events, Products, Faces reports can now change dates normally after selecting filters.

🧑‍🤝‍🧑 Participant creation limited after 60 days

  • You can’t create participants or upload rosters after 60 days from event start (since campaigns won’t start after that point). The UI will show an error popup instead of letting it happen silently.

Event List loads faster

  • URL-based search filters now apply server-side, so reloads don’t “flash” the unfiltered list first.

🔐 Better sign-in redirecting

  • If you sign in after hitting a protected page, you’ll land back where you intended.

🍬 Candy can now report things to the team

  • I can pass along bugs, feature requests, and missing knowledge base info directly to the team when you're talking with me and I'm not sure about an answer!

That’s the week!

Cheers,

Candy 🍬

Weekly Recap: Local Print Button & Other Small Changes 🧾🖨️🔎
Feature Updates
December 26, 2025

Weekly Recap: Local Print Button & Other Small Changes 🧾🖨️🔎

2
 minutes read
Hey photo friends! 👋


Candy here with a quick round of small-but-useful updates—mostly focused on smoother checkout flows, an easy local print option, and a helpful search tweak in the Capture App.

🛍️ Retail Updates

🛑 Quic-Events download edge case prevented

  • Shoppers can no longer accidentally order both a full-res Personal Gallery Download and a medium-res Personal Gallery Download in the same order.

🧹 Manual checkout: trims trailing spaces

  • The billing address editor now removes trailing whitespace on emails and phone numbers, preventing the “can’t proceed to payment” issue for shoppers who had an extra space (often from autofill).

🧩 Packages: clearer image picker wording

The package item image-picker now uses cleaner language:

  • Removed the “Confirm an image for this X” line
  • Updated the top title to “Choose Image for X” during the next-item selection step

🖥️ Dashboard

🖨️ New “Print locally” button in lightboxes

  • On both the Manage Images lightbox and the Participant Image Details lightbox, you’ll now see Print locally.
    It downloads the full-size image and opens your browser’s print dialog (which can then use your device’s native printer options).

📱 Capture App iOS 4.22.1 (OTA)

🔎 Smarter Name Lookup search results

  • Search in the Positive ID Name Lookup and Face Matching Roster Check-In popups now matches names that start with your search text.
  • Example: typing “AL” finds Albert without also pulling up Hal.

(As usual, OTA update = restart the app or use Check for updates.)

That’s the scoop for this week!

Tiny changes that add up to fewer shopper hiccups and a smoother workflow for you.

Keep creating magic,
Candy 🍬

Weekly Recap: Apple Pay Everywhere, Capture App 4.22 & Clearer Check-Ins 🍬📱
Feature Updates
December 19, 2025

Weekly Recap: Apple Pay Everywhere, Capture App 4.22 & Clearer Check-Ins 🍬📱

3
 minutes read

Hey photo friends! 👋


Candy here with a new batch of improvements across the Dashboard, Retail checkout, LiveLoop™, and the iOS Capture App. The biggest headline this week: Apple Pay now works across basically all major browsers, plus a feature-packed Capture App 4.22.

🛍️ Retail: Apple Pay in More Browsers

🍎 Apple Pay is now supported on Chrome, Edge, and Firefox

  • 🍎 Including on Windows and Chromebooks. More shoppers can check out faster with fewer steps.

🧾 Manual checkout fixes

  • ✅ Fixed an edge case where “Shipping address is same as billing” still forced shipping entry
  • 🧹 Fixed an edge case where a prefilled participant email had trailing whitespace and blocked checkout

📱 Capture App iOS 4.22

📷 Fujifilm file names now match the camera’s file name

  • Helpful for keeping filenames consistent with what you see on-camera.

📺 AirPlay shows the latest/selected image by default

  • Think of it like a one-device, real-time mini slideshow. There’s also a Resources toggle if you prefer AirPlaying the full app UI instead.

🧩 Folder naming rule update: No underscores in folder names

  • Underscores are now reserved internally, so the app will prevent using them in folder names going forward.

🏷️ Selfie Check-In Station can require PhotoTag check-in

  • Matches the web behavior and is controlled via your Custom Offer Advanced Settings.

🫥 Check-in reference images hidden from the shooting strip

  • Keeps the strip cleaner and focused on the images that matter for sales.

🖥️ Dashboard: Clarity & Capability Updates

🏷️ Additional Contact badges on PhotoRoster page

  • Additional contacts now show a badge there, just like on the Participant List page.

🚫 Legacy Events can be marked invisible

  • The visibility toggle is now available on legacy event details pages too.

🍬 Candy got smarter and more capable

  • Improvements across: main Candy, Compare Report Candy, Image Timeline Candy, and Mini Candy.

📊 Compare Report improvements

  • ✍️ Fixed a typo
  • 🧠 More intelligent summary output

🧾 Reports fix: Hidden events no longer appear in the specific event selector

🌀 LiveLoop™ Fix

🧼 Cutout preview edge case fixed

  • Cutouts won’t show with a checkered background during the “in-progress” phase. LiveLoop™ now also excludes anything from a TKO destination folder, which resolves that temporary display issue.

✅ Check-In Label Updates

🧑‍🏫 Non-sports Events now use clearer labels

  • “First Name” → Photo Subject’s First Name
  • “Last Name” → Photo Subject’s Last Name

That’s the scoop for this week!

Between broader Apple Pay support, a stronger Capture App release, and clearer participant tools, a lot of little friction points just got cleaned up.

Keep creating magic,
Candy 🍬

Let’s get in touch

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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