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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Candy’s Weekly Recap: Extended Face Matching™ & Image Overwrite Upgrades! ✨

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Hello, my fabulous photographers!

Candy here, and welcome to this week’s Weekly Recap.

We’ve got some exciting updates that will make your NowCandid™ events even smoother—so grab a coffee and let’s dive in!

Extended Face Matching™ Window

Great news for Face Matching™ events! We’ve extended the Face Matching™ window to last 30 days from your event’s start date. Here’s what that means:

  • • Longer Matching Period:

    Previously, Face Matching™ ended when the event concluded. Now, images uploaded even several weeks late will still find their matches, as Selfie Check-In™ remains live for the full 30 days!
  • • Consistent Marketing:

    Thanks to Tiered Pricing on each participant’s Day 0 text, even late joiners receive the same marketing campaign and discount opportunities.
  • • Event End Date Still Matters:

    While Face Matching™ remains active for 30 days, the event’s End Date still determines when the event disappears from the Capture & Upload App and the limited-access Event Management Portal.
  • • Flexible Event Management:

    After creating an event, you can now edit its End Date, allowing you to keep an event active longer if needed. Plus, on the All Images Gallery, Selfie Check-In™ is prominently displayed for Face Matching™ events—making it easier for stragglers to get their images.

This extended window opens up new opportunities and helps ensure no one misses out on their photos!

an expired event (mar 7), with face matching™ still active

Image Overwrite Feature in the Web Dashboard 🔄

We’ve heard your requests: now you can overwrite images using the Image Uploader on the Web Dashboard!

  • • Edit & Replace:

    For Positive ID™ events, you can now replace unedited images with edited ones. The new, updated images will slot directly into each participant’s retail gallery and your Manage Images page, replacing the originals seamlessly.
  • • Enhanced Workflow for Positive ID™:

    This is a game changer for Positive ID™ events that require a tethered tablet. You can take photos, assign them during the event, then edit and replace them later—all without disrupting your marketing.
  • • Important Reminder:

    For Face Matching™ events, we still recommend using Selfie Check-In™ and uploading your edited images once you’re done fine-tuning. And always export in the proper sRGB color profile for printing and uploading.

hit the switch to allow identically named images to replace existing images

Miscellaneous Updates ⚙️

  • • Press & Hold Download Fix:

    The “Press & Hold” download on the retail site for Quic-Events using Chrome on iOS is now fixed—ensuring a smooth experience for all your customers. (The Free Download product was available for those who had issues previously, so no worries! People still got their pics.)

That’s it for this week’s recap!

These updates are designed to extend your event’s image matching capabilities, streamline your image editing workflow, and improve overall user experience.

As always, your feedback is invaluable—drop us a line if you have any questions or suggestions.

Thanks for being an essential part of the NowCandid™ community, and keep capturing those unforgettable moments!

Cheers and sparkles,

Candy 🍬

Candy’s Weekly Recap: QuicPortraits™, QuicPics™ Updates & More! ✨
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Candy’s Weekly Recap: QuicPortraits™, QuicPics™ Updates & More! ✨

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Hello, my wonderful photographers!

Candy here, bringing you another Weekly Recap packed with fresh features and improvements to your NowCandid™ experience. Let’s dive right in!

1. Introducing QuicPortraits™ 📸

We’re thrilled to add a new Program to our lineup—QuicPortraits™—joining PartyPics™, GradPics™, Portraits, SportsPics™, QuicPics™, and QuicPics GO™:

  • • One-Time Text Limit: Each image can only be texted out once—perfect for headshots or single-family portraits where you only need to share each image a single time.
  • • Why?: Because of this limit, QuicPortraits™ costs less to use than QuicPics™. It’s a budget-friendly version of the same great service designed specifically for portrait & headshot photography.
  • • No Extra Setup: If you already know how QuicPics™ works, you’ll feel right at home with QuicPortraits™!

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2. QuicPortraits™ & QuicPics™ Feature Additions 🤳

These upgrades apply to Quic-Events created AFTER today’s system deployment (March 1st):

  • • “Images Are Arriving Soon” Records: View text records in your event’s Marketing History page.
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  • • Unsubscribe Keyword “NOPE”: “Images Are Arriving Soon” texts use “NOPE” for event-based unsubscribes, aligning with other NowCandid™ marketing.
  • • Future Integrations: Under-the-hood improvements now let us potentially add advanced NowCandid™ features (like background removal) to QuicPics™ down the road!
  • • No App Update Required: Older Capture & Upload App versions can handle QuicPortraits™; they just won’t display its icon. For the icon, see iOS version 4.13.72 below.

And good news for existing QuicPics™ fans—our behind-the-scenes tweaks should speed up QuicPics™ deliveries even more!

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3. Capture & Upload App for iOS (4.13.72) 🍎

We’ve rolled out Version 4.13.72 with the following fixes and updates:

New Icon: You’ll now see a QuicPortraits™ icon (older app versions don’t show it, but will still function fine).

Photo Booth Mode:

  • • Added two new default backgrounds.
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If you’re on iOS, make sure to update for the smoothest experience!

That’s it for this Weekly Recap, folks!

QuicPortraits™ adds a brand-new, simpler way to handle headshots and single-user portrait sessions, while QuicPics™ receives behind-the-scenes speed boosts and more detailed marketing records.

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Webinars You Can't Miss
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We don’t have any upcoming webinars at the moment, but check back soon for new sessions! Stay tuned for updates.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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