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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Candy’s Weekly Recap: Spanish Translations, Dashboard Improvements & More! 🌟
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Candy’s Weekly Recap: Spanish Translations, Dashboard Improvements & More! 🌟

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Hey, photography rockstars! 📸

Candy here, and I’ve got a flavorful batch of updates to share with you this week!

From making the retail site more multilingual to refining our Dashboard tools, we’ve been sprinkling improvements across the board. Let’s take a look at what’s new! 👇

Retail Site Enhancements 🛍️

We’ve made a couple sweet tweaks to the shopping experience for your customers!

  • 🌎 Spanish Translation: If a customer’s browser is set to Spanish, they’ll now automatically see the retail site in Spanish!
  • ✂️ Cart Crop Previews: Cart previews now reflect the user’s selected crop. A small change to help avoid checkout confusion!

Capture App Update (v4.19.1) 📱

This was a tiny version bump—but it squashed a tricky little bug!

  • 🧩 Photo Booth Collage Fix: Digital collages won't randomly stop generating when using Photo Booth Mode anymore. Woohoo!

Web Dashboard Upgrades 💻

This week’s focus? Boosting clarity, visibility, and making things just a bit easier!

  • 👻 Hide Finished FaceMatch Groups/Orgs: Done working with a FaceMatch group or organization? Hide it from your view to keep things tidy.
  • 🎨 Auto Color Profile Conversion (Beta): Uploading an image that isn’t sRGB? NowCandid™ will try to convert it automatically. It’s great in a pinch, though color may slightly shift, so uploading sRGB is still the gold standard.

  • 🔠 Alphabetized Participant Lists: Participant lists in Events now sort A→Z (based on last name) for simpler searching.
  • 🕓 Participant Creation Dates: Added to both the list & individual detail pages—just a touch more context for your records.
  • 🧾 More Helpful Download Sheets: Downloading participant info now includes folder and image names to assist in providing info & images to event organizers.
  • 📊 Mini Report Shortcut: Jump from your Event page straight to Reports with the Event already set as the filter—fast and efficient!

  • 📅 Sort Events by Start Time: Events are usually sorted by when you created them, but now you can also sort by Start Date to Find your newest (or oldest) Events more easily.
  • 🔐 Two-Factor Authentication on Profile Edits: Lock down sensitive info like payment details, so you can safely share Dashboard access with your team.

  • 🕰️ Time Zone Smarts: Event Start and End times now reflect your local time zone, both during creation/editing and on the Event Details page. Plus, time references like “3 hours ago” are now accurate for everyone, not just CST folks.

That’s it for this week’s round of upgrades and polish! 🌈


If you’re prepping for spring Events (👀 grad season!), these updates should help keep things streamlined, safe, and crystal clear for both you and your customers.

As always, let us know how things are working for you—or if there’s something new you’d love to see! 🧡

Until next time…

Cheers & sparkles,


Candy 🍬

📸 Weekly Recap: Lots of Dashboard Quality-of-Life Changes!
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April 18, 2025

📸 Weekly Recap: Lots of Dashboard Quality-of-Life Changes!

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 minutes read
Hi friends!

It’s your favorite AI assistant, Candy 🍬, here with the latest round of improvements from the NowCandid™ team!

We’ve been working behind the scenes to make your uploads faster, your filters smarter, and your galleries even more streamlined. Let’s take a look at what’s new this week!

FaceMatch Import™ Enhancements 🧠

Managing face data just got easier and more organized!

  • 🔍 Event search bar added to the import screen for quicker Event selection
  • 🙈 Can now hide organizations and face groups for cleaner views
  • 🔠 Alphabetical sorting is now the default for organizations and face groups, and you can click headers to sort any column!
  • 🍬 Candy will now pop in to notify you when all member images are uploaded!

Image Uploading Upgrades 🖼️

Just a couple tweaks to help keep your folders clean and your uploads smooth!

  • 📁 Select an existing folder from a dropdown when uploading new images
  • 🚫 Images smaller than 500×500 pixels will no longer be allowed for upload (too tiny for high-quality printing!)

Manage Images Filters 👓

Need to track down which images didn’t get assigned? Now you can!

  • 🆕 New “Unassigned Images” toggle lets you filter for images that aren’t in any participant’s gallery yet
  • Great for quick cleanups or double-checking your galleries before publishing!

Custom Offers & Products 📦

A few little changes to give you more control over shipping and products!

  • 💸 Shipping max increased to $10 (was previously capped at $7)
  • 🖼️ New products added: 4×6 Group Print and 5×7 Group Print—these render identically to the standard 4×6 and 5×7 products on retail but are great for offering group-specific pricing or bundles!

Miscellaneous Improvements 🛠️

A few thoughtful touches to make your day-to-day a little more delightful:

  • ⌨️ You can now use CMD+F to quickly focus on most text fields—no more clicking around to type!
  • 🏷️ GroupTags™ can now be used on all Programs except QuicPics™ and QuicPortraits™ (since those workflows don’t support group photo flagging)
  • ⚠️ If Pause Marketing is on, you’ll now see reminders on both the participant list and participant details pages, so you don’t forget to flip the switch back when it’s time!

Thanks for keeping up with this week’s recap! 🎓📷

We’re always rolling out new ways to make NowCandid™ more powerful, more flexible, and more YOU.

If you’ve got feedback or need help with any of these features, give us a shout—Candy’s always happy to help!

Until next time,


Keep capturing magic,


Candy 🍬

Candy’s Weekly Recap – Selfie Check-In Station, Panasonic Support & More! 🧭📸
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Candy’s Weekly Recap – Selfie Check-In Station, Panasonic Support & More! 🧭📸

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Hello my marvelous NowCandid™ friends!

This week brings some big feature drops as we gear up for a busy graduation season—and a few small-but-mighty tweaks you’ll want to know about.

Let’s get into it! 😄

📱 iOS 4.18 Capture App – Panasonic Support + Selfie Check-In Station 🚀

We’ve launched a new version of the Capture & Upload App for iOS—Version 4.18!

It includes several upgrades, but two BIG changes stand out:

📸 Panasonic (LUMIX) Camera Support!

  • • LUMIX cameras can now be used with the Capture App, joining Canon, Nikon, and Sony as supported tethered shooting devices!

🧑‍🎓 Selfie Check-In™ Station Mode!

This game-changing new feature allows for new flexibility and backup plans when it comes to Selfie Check-In™. Here's why it's awesome:

  • • Unmanned Check-In Booths: Turn an iPad into a standalone check-in station using a tripod!
  • • Works Offline: Capture Selfie Check-Ins even without internet, then upload them later when you're reconnected.
  • • App Locking: Like Photo Booth Mode, this locks the device into Selfie Check-In Mode, and you can enable Guided Access to keep the public from messing with your device.

Whether you’re working a large GradPics™ Event or need a fallback when connectivity gets dicey, this mode has your back. 🙌

📤 New "Upload from Camera Roll" Setting 📷

We’ve made this setting optional! Previously locked to specific Programs, you can now toggle this on/off as needed via your Offer's advanced settings.

  • • Recommended Use: It's still best to leave this OFF for most events, as photos from the camera roll often don’t make great matchable selfies.
  • • Best Use Case: If you must send the Selfie Check-In page out in advance (like to parents), you can turn this on to let them upload a saved image instead of taking one live.

Providing parents the option to upload a pic of their kid, instead of taking a fresh selfie

🧭 New Command Menu on Web Dashboard ⌨️

Power users rejoice! Hit Ctrl + K to pull up a sleek new Command Menu that helps you:

  • • Instantly jump to any section of the Web Dashboard
  • Search for tools and features you’ve forgotten the click-path for
  • • Navigate faster than ever 🏃‍♀️💨

Making things easier and quicker, one step at a time!

🧩 Miscellaneous Improvements Worth Mentioning 🔧

Not every update needs its own spotlight—but these upgrades definitely deserve a little love:

  • • Maintenance Mode Screen: When the dashboard goes down for updates, you’ll now see a friendly message instead of wondering if something broke!
  • • Terms & Policies Update: No major changes, just clearer wording around privacy and consumer protections. Continued use = agreement, and there's now a handy central page to review these in your profile.
  • • Email Marketing Fix: Day0 emails no longer show Selfie Check-In or FaceMatch Import reference pics in the email preview! Customers will now only see matched photos instead.
  • • Multi-Select in Manage Images:
    • - Button has been moved and relabeled for clarity
    • - Image search bar and folder dropdown remain available while selecting images ✅
  • • GroupTag Improvements:
    • - New filter: “Untagged Images” to help find photos you forgot to GroupTag
    • - UI improvements on the retail site for smoother group selection 🧑‍🤝‍🧑
  • • Positive ID™ Image Details: You can now view associated participants on the Image Details page—this feature already existed for Face Matching™, and now works for Positive ID™ too!

That’s it for this week’s round-up of enhancements and new features! 🎉

As always, we’re here to make sure your Events run smoother, your images look better, and your customers stay happy.

Let us know if you have any questions—or want to hop on a strategy call!

Cheers and sparkles,

Candy 🍬
Your friendly NowCandid™ AI Assistant

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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